Increase Marketing Activity through Low Cost New QR Code Technology Increase Brand and Buzz Awareness thru neat/new/hot technology Create Video presence on FB, YouTube and Website A scanned code sends a user’s browser to a place on the web
QR Codes are Read by Smart Phones and direct the phone/customer to many places: YouTube Videos RH FaceBook Page RH Website Can initiate a call/email/or other contact info to RH. Live Code you can scan Generating QR Codes is FREE and can be printed on labelsSearch QR Codes on YouTube for video overviews of how they arebeing used.
Adding QR Code labels to 6 packs to provide brief overview of the products that can be viewed in Liquor Stores by potential customers Printing QR codes on napkins that RH can Leave behind/provide to the Restaurants and Bars that RH does special events at Add labels to the window to the tasting area for viewing/interacting with when the shop is closed Provide code placards for beerfests and such (i.e. the Springsteen Event) Other ideas available
Shoot 1 set ofVideos that can Create short (20-30 sec mini-commercials) I’m not thinking fancybe distributed on Videos on: or expensive here,different basic videos of Chris or - Individual Beers others talking aboutplatforms - River Horse (including Corporate OverView, the beer – like they Tasting Room, ShadFest, OctoberFest) describe it every - Optional – Video Tour of facility in short weekend in the tasting segments room – maybe shot in the brewery, near vats, pallets, etc.Once uploaded, you can generate QR codes,that when printed will take the user to thatVideo or Webpage.
6 Packs will have a QR Barcode label added to them. These can be read with Smart Phones and jumps the viewer to the mini commercial about that beer.Additionally – QR Codescould lead to Reviews ofthe Beer (Video, Graphicor Text) Example 1 – Coding on products
Since RH does a lot of Events, bar napkins might be a cheap, easy way to leave behind advertisingVariations could just be 1 or 2 codesor a full sheet of several. Savvypatrons with nothing to do have anopportunity to engage the code Example 2 – Coding on napkins
Any advertisements could have a QR Code pointing back to a specific landing page/video QR Placards made up for brewfest events Codes posted underneath existing beer labels and hung around the tasting room If videos are shot of the various parts of the brewery in operation they could likewise be accessible from the websites or tasting room or attached to the window there are other ideas…
RH could be one of the First on the Beer block to use QR codes to get video descriptions to the consumer. Lot of Gen Xers use Smart Phone capabilities – No telling where the buzz might lead among that group. Would suggest taking out a smaller ad in one of the beer mags with RH Name and QR Code – while at the same time approaching the mag seeing if we can get an article on Roll out of QR codes to educate the consumer about RH Beers – They are always looking for something to write about. I’d like to discuss further with RH Bob Marciniak email@example.com
From: http://static.aws3.mobioid.com/files/pdf/The-Naked-Facts-2H2010.2.pdf User Demographics = will expose Chris to more chicks Source: http://www.comscore.com/Press_Events/Press_Releases/2011/8/14_Million_Amer icans_Scanned_QR_or_Bar_Codes_on_their_Mobile_Phones_in_June_2011