Your New Content Strategy

1,442 views

Published on

If you're an association or not for profit, you may have content. You may have resources. You may have budget. You may even have more than one of those! But to really make use of your existing content and the content you're creating all the time, you need a content strategy. In this presentation, communicator Bob LeDrew guides you through developing content strategy that's realistic and will work within your organization, rather than be just another document you fondly look at but never use.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,442
On SlideShare
0
From Embeds
0
Number of Embeds
884
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Your New Content Strategy

    1. 1. Your new content strategy Featuring Bob LeDrew
    2. 2. Learning Facilitator Maddie Grant, CAE of SocialFish
    3. 3. Who am I?25 years in communications18 years in PRCanada’s first PR blog10+ years in higher education PR (University of Ottawa, CanadianCouncil on Learning, Algonquin College)Teach in Algonquin College’s Social Media Certificate ProgramPassionate about music, cycling, animation and single-malt
    4. 4. POLL: WHO ARE YOU?
    5. 5. WHAT’S A CONTENT STRATEGY?
    6. 6. WHAT’S CONTENT?
    7. 7. What content is:BrochuresAd copyWeb copyPicturesCharts
    8. 8. What content is:BrochuresAd copy Basically, anythingWeb copy that’s readable, viewable and can bePictures part of a web site.Charts
    9. 9. POLL: SO WHERE ARE YOU? 5
    10. 10. DEVELOPING YOUR NEW CONTENT STRATEGY
    11. 11. Step 1: AssessmentBudgetTeamContent
    12. 12. Step 2: PlanningSetting goalsSchedulingAssigningWorking through policies & guidelines
    13. 13. POLL: QUALITY CONTROL AND ORGANIZATIONAL POLICIES
    14. 14. Step 3: creating contentWritingPhotographyAudioVideo
    15. 15. POLL: CALENDARING
    16. 16. A few words about contentStories beat statisticsPersonal beats institutionalLively beats lifelessSpecific beats generalCorrect beats sloppy
    17. 17. Step 4: promoting your contentUsing social media networks Facebook Twitter LinkedInReciprocityAutomated promotion
    18. 18. Step 5: EvaluationMeasure against goalsDashboardShared goals, shared content, shared measurementFree vs. paid
    19. 19. Step 6: repeat
    20. 20. QUESTIONS AND DISCUSSION
    21. 21. Series Archiveshttp://thinktank.commpartners.com
    22. 22. Technical Difficulties? Emailthinktank@commpartners.com

    ×