WHY DOES YOUR
LOCAL
BUSINESS NEED A
MOBILE OPTIMIZED
WEBSITE?
Nov. 9, 2013

Here’s W Your Customers Are Mobile!
Because
How Do Customers See Your Site

ARE YOU A BEFORE OR AN AFTER?
The Mobile Revolution is NOW
 More then a third of U.S. Adults own a smart phone.
 95% of smartphone owners search local...
Engagement is on the Rise
MOBILE WEB

34%
of Americans access
the web on their
mobile device.
(eMarketer)

TRIPLE

DIGIT
G...
Mobile Coupons are Booming

MOBILE COUPONS

Greater than
10x user growth
in 2010 with triple
digit increases in
2011 & 201...
Mobile Offers & Loyalty are a MUST
 Offer free gifts, discounts, incentives, and


reminders with our Mobile Coupon
Plat...
Mobile is Immediate

37%

55%

44%

18-24 YR OLDS

18-24 YR OLDS

MOBILE USERS

checked their
mobile in the last
five minu...
Mobile Shoppers Are Buyers
The Mobile Purchase Process
turns eyeballs into immediate buyers
AWARENESS

• Mobile Web
• Mobi...
The Big Picture

CONVERSIONS

AWARENESS

DR CAMPAIGN

BRAND CAMPAIGN

Tailor Mobile Marketing for
Lead Generation

Tailor ...
Customer Acquisition
 Allows companies to engage users
and capture information on location

 Drive traffic through QR co...
mCommerce – Mobile Sales On-the-Go
 Gives your customer the ability to purchase instantly
and order in advance, a must ha...
QR Codes
 A QR code is only as good as it’s landing page…
 SMART QR Codes:
•
•
•
•
•
•
•

Point to mobile optimized land...
Text Message (SMS) Marketing
 Bulk SMS Blast: Send and receive bulk/individual SMS messages via our
easy-to-use web based...
SMS for Direct Response
 SMS-backed mobile loyalty programs
tie in with email and direct-mail
programs

 Include a URL i...
Near Field Communications (NFC)
 Allows for simplified transactions, data exchange, and
wireless connections between two ...
Over 30 features
Mobile Must Haves

Contact Information

Content Download

Data Collection

Mobile Commerce

Product Database

Geolocation
...
Mobile Website Optimization
Our mobile sites live in harmony with existing websites
We convert your existing website into ...
Platform Benefits





Turnkey: easy, quick and inexpensive way to go mobile
Proven: our platform powers over 50,000 m...
POS Advice Your Mobile Expert
POS Advice is a full-service mobile expert specializing in innovative and
engaging mobile co...
Mobile is NOW

Contact us for your
Mobile Optimized Website!
Bob Frazier (561) 951-7760
Bob@POS-Advice.com
www.POS-Advice....
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POS Advice Mobile Optimizers

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POS Advice Mobile Website Optimizers - Your Customers are Mobile, Is Your Website Mobile Optimized? Make sure at www.Mobile-Optimizers.com

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  • Blackberry is most widely-used at 42%, and the iPhone 31%, and Android at 12%.
  • POS Advice Mobile Optimizers

    1. 1. WHY DOES YOUR LOCAL BUSINESS NEED A MOBILE OPTIMIZED WEBSITE? Nov. 9, 2013 Here’s W Your Customers Are Mobile! Because
    2. 2. How Do Customers See Your Site ARE YOU A BEFORE OR AN AFTER?
    3. 3. The Mobile Revolution is NOW  More then a third of U.S. Adults own a smart phone.  95% of smartphone owners search locally  Customer attention span is only 7 sec. long
    4. 4. Engagement is on the Rise MOBILE WEB 34% of Americans access the web on their mobile device. (eMarketer) TRIPLE DIGIT GROWTH rate in usage. (Quantcast)
    5. 5. Mobile Coupons are Booming MOBILE COUPONS Greater than 10x user growth in 2010 with triple digit increases in 2011 & 2012 in North America. (Yankee Group)
    6. 6. Mobile Offers & Loyalty are a MUST  Offer free gifts, discounts, incentives, and  reminders with our Mobile Coupon Platform Create a campaign, broadcast it, and experience an immediate increase in traffic! Mobile coupons are a great way to: Sample • • • • Have immediate impact on your brand Eliminate printing and mailing costs Track redemption rates Minimize investment in your POS set-up
    7. 7. Mobile is Immediate 37% 55% 44% 18-24 YR OLDS 18-24 YR OLDS MOBILE USERS checked their mobile in the last five minutes. checked their mobile in the last fifteen minutes. checked their mobile in the last thirty minutes. Source: InsightExpress
    8. 8. Mobile Shoppers Are Buyers The Mobile Purchase Process turns eyeballs into immediate buyers AWARENESS • Mobile Web • Mobile Advertising • SMS Contesting CONSIDERATION PREFERENCE PURCHASE • Mobile Web • Mobile Web • Mobile Web • Mobile Updates • SMS Coupon or • Mobile Coupon Incentives and Updates opt-in • Mobile Apps • Mobile Apps • mCommerce LOYALTY • • • • • Mobile Web SMS updates Coupons (Web & SMS) Mobile Apps Polling and Voting You get valuable data at each step along the path enabling ROI reporting and optimization feedback
    9. 9. The Big Picture CONVERSIONS AWARENESS DR CAMPAIGN BRAND CAMPAIGN Tailor Mobile Marketing for Lead Generation Tailor Mobile Marketing for Campaign Recall TOOLS/TACTICS DATA AVAILABLE TOOLS/TACTICS DATA AVAILABLE SMS response from offline media (print, TV, etc.) SMS: Phone #, carrier, referring source Mobile Web advertising Mobile Web: Impressions, clicks, referr ing sources SMS Contesting Mobile Web: Location, device type. Must ask for personally identifiable info. In-app advertising Sponsored apps In-app: Impressions, engagement , clicks.
    10. 10. Customer Acquisition  Allows companies to engage users and capture information on location  Drive traffic through QR codes, SMS links, email, Facebook and Twitter  Provides an instant and secure contact capture form to acquire new customers anytime, anywhere
    11. 11. mCommerce – Mobile Sales On-the-Go  Gives your customer the ability to purchase instantly and order in advance, a must have for restaurants!  Combines: 1. ease of purchase 2. location-awareness 3. ready access to information  Mobile commerce will surpass eCommerce  A must have for ticket-based events and retail  Accessible via social media, SMS and QR codes Use these tools to drive customers to your local business while increasing order size and loyalty.
    12. 12. QR Codes  A QR code is only as good as it’s landing page…  SMART QR Codes: • • • • • • • Point to mobile optimized landing pages Grab attention Help spread mobile coupons Build lists of mobile phone users Run better marketing metrics Easily share mobile media (photos/videos) Achieve marketing objectives!
    13. 13. Text Message (SMS) Marketing  Bulk SMS Blast: Send and receive bulk/individual SMS messages via our easy-to-use web based software and direct carrier connection.  Mobile Keywords: Text “yourword" to 12345 – provide on-demand rewards, coupons, links to mobile sites and loyalty program opt-ins.  Online and Mobile Sign-up Forms: Customers can easily enter their contact info on your website and get added to your SMS lists.  Mobile Voting: Create all types of fun and engaging SMS votes/polls.
    14. 14. SMS for Direct Response  SMS-backed mobile loyalty programs tie in with email and direct-mail programs  Include a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion.  In retail, SMS is becoming the best tool for CRM and loyalty efforts.  Use SMS for:  store alerts  news updates  coupons  reminders
    15. 15. Near Field Communications (NFC)  Allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity  Active vs. PASSIVE – NFC will be driven by marketing, not payments  NFC stickers, SmartPosters
    16. 16. Over 30 features
    17. 17. Mobile Must Haves Contact Information Content Download Data Collection Mobile Commerce Product Database Geolocation Social Networking Contest Entry
    18. 18. Mobile Website Optimization Our mobile sites live in harmony with existing websites We convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand. Don’t have a website? No problem, we can create one for you! Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version
    19. 19. Platform Benefits     Turnkey: easy, quick and inexpensive way to go mobile Proven: our platform powers over 50,000 mobile websites Scalable: always up-to-date, redundant, flexible and secure Integrated: powerful CMS integrates with any existing website Our platform is Compatible with more than 98% of mobile traffic!
    20. 20. POS Advice Your Mobile Expert POS Advice is a full-service mobile expert specializing in innovative and engaging mobile communication programs, promotions and campaigns Mobile Web Apps QR Codes Mobile Location Analytics Text Message Marketing Social Media Management Mobile SEO & Mobile Advertising
    21. 21. Mobile is NOW Contact us for your Mobile Optimized Website! Bob Frazier (561) 951-7760 Bob@POS-Advice.com www.POS-Advice.com/Mobile/

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