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  1. 1. ING'S SOLUTION Presented by Tanuj, Kevin, Darren, Reece & Camille
  2. 2. at the touch of your fingers
  3. 3. The problem?
  4. 4. Prototype + Structure? <ul><li>Why use..... </li></ul><ul><li>Prototype Approuch? </li></ul><ul><li>Structure Approuch? </li></ul>
  5. 5. Concept Structure
  6. 6. <ul><li>1. Mint iPhone App - Free </li></ul><ul><li>2. Bank of America Mobile Banking-$5 </li></ul><ul><li>3. LoanShark- $7 </li></ul>
  7. 7. Does ING have big bucks ?
  8. 8. Finance <ul><li>-ING has collected 2.2 million U.S. customers and $29 billion in deposits. </li></ul><ul><li>-Earned a pretax profit of $250 million last year, up from $110 million in 2003. </li></ul><ul><li>http://www.businessweek.com/magazine/content/05_11/b3924099_mz020.htm </li></ul>
  9. 9. Inclusivity
  10. 10. Why not use? <ul><li>End-User? </li></ul>
  11. 11. Why not use? <ul><li>RAD </li></ul><ul><li>Rapid Application Development? </li></ul>

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