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Word of Mouth Marketing Workbook


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This workbook is used in our half day Word of Mouth workshops for not for profits

Published in: Business, News & Politics
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Word of Mouth Marketing Workbook

  1. 1. WORD OF MOUTH MARKETING (WOM) WORKBOOK #1 (VOLUNTEERING ACT WORKSHOP – 7 SEPTEMBER 2012)Do we have the pre-conditions for WOM?Circle the responseIs there a community or people interested in,or need what we do? Yes/NoAre we credible and do people trust us? Yes/NoDo our services add value to the community or others? Yes/NoDo we perform consistently well across our services and public interactions? Yes/NoDo we have opportunities to promote ourselves in the coming year? Yes/NoWho could be our talkers?Individuals 1. 2. 3.Professions 1. 2. 3.Organisations 1. 2. 3.Businesses 1. 2. 3.Others 1. 2. 3.Copyright Maine Street Marketing 2012 Page 1
  2. 2. What topics will we share?Apart from sharing our mission and vision, what topics allow us to start conversations?Client storyIdentify one storyVolunteer storyIdentify one storyMajor achievementIdentify our biggest recent achievementFuture plansWhat upcoming activities do we needsupport for?Research and data(Statistics on why Canberra needs ourservices)What pass-on tools can we use?What do we currently have and what can we create, cost-effectively?1. ___________________________________________________________(current)2. ____________________________________________________________(current)3. ____________________________________________________________(current)4. ____________________________________________________________(new)5. ____________________________________________________________(new)6. ____________________________________________________________(new)Copyright Maine Street Marketing 2012 Page 2
  3. 3. List key timingsIf we don’t schedule, it will not happenWhen will we research topics and talkers?When we will approach talkers?Who will do this?At what points will we stay in touch?How?When we will evaluate our WOM program?Who do we report results to?How can we use social media in WOMList what we need to get started.Or how do we improve our current efforts?___________________________________________________________________________Copyright Maine Street Marketing 2012 Page 3