The communications economy is profoundly changing anddemands new approaches from PR and other professionals
The future favours PRPR budgets are increasingPR is moving into the C suiteThe demand for measurement is on the riseBosses...
Trend #1Social media is baked into communications.PR professionals must:Know the toolsBe ahead of the trendsMine and manag...
Trend #1Social media (cont’d)Use multi-mediaIntegrate new and old communicationsEver guard reputation
Trend #2Old skills are being refashioned:Internal communicationsChange managementMedia relationsCrisis communications
Trend#3The “social” organisation demands PR and otherprofessionals mustCoordinate more and more informationModel communica...
The changing communications economydemands more of PR and other professionals   Those mastering the change and thosesuppor...
Keep in touch     Bob Crawshaw   +61 0401 063 387bobcraw@webone.com.au       @bobcraw
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The changing pr economy

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Lessons from the 2012 PRSA Conference, Annanberg Gap VII study and observation

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The changing pr economy

  1. 1. The communications economy is profoundly changing anddemands new approaches from PR and other professionals
  2. 2. The future favours PRPR budgets are increasingPR is moving into the C suiteThe demand for measurement is on the riseBosses will realise their role in communicating reputation
  3. 3. Trend #1Social media is baked into communications.PR professionals must:Know the toolsBe ahead of the trendsMine and manage the dataCreate and manage content across all platforms
  4. 4. Trend #1Social media (cont’d)Use multi-mediaIntegrate new and old communicationsEver guard reputation
  5. 5. Trend #2Old skills are being refashioned:Internal communicationsChange managementMedia relationsCrisis communications
  6. 6. Trend#3The “social” organisation demands PR and otherprofessionals mustCoordinate more and more informationModel communications and transparencySynthesize key functions at speedLead others into pioneer territory
  7. 7. The changing communications economydemands more of PR and other professionals Those mastering the change and thosesupporting them will win in the new economy
  8. 8. Keep in touch Bob Crawshaw +61 0401 063 387bobcraw@webone.com.au @bobcraw

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