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Strategic Communications and National Security

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Strategic Communications and National Security

  1. 1. strategic communications in national security@bobcraw
  2. 2. importance - perspectives - components - trends
  3. 3. definition an ongoing narrative to win support for policy from chosen groups
  4. 4. the great war
  5. 5. Prime Minister Joseph Lyons 1932 - 1939
  6. 6. department of information 1939 – 1950
  7. 7. definition an ongoing narrative to win support for policy from chosen groups
  8. 8. 1998 2001 2002 2011
  9. 9. action-driven inform, influence, persuade define & craft coordinate & de-conflict act & speak talk and listen
  10. 10. 4 ‘Cs’ in strategic communications constituencies content channels coordination
  11. 11. experience
  12. 12. political roles lead and speak articulate & outline vision reassure and simplify manage major relations strategic direction
  13. 13. bureaucratic roles craft and deliver communications project manage maintain communications
  14. 14. hostiles are capable national security is complex & protracted costly in dollars, hours & people speed vice policy making ‘shattered’ audiences & media trust looms large trends
  15. 15. stewardship - critical issues - expense - communications as success Why care?
  16. 16. channels coordination constituencies content

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