Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Media Releases for Lions Clubs

544 views

Published on

Write an effective media release that promotes your Club

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Media Releases for Lions Clubs

  1. 1. lions media release
  2. 2. newsworthy write your release target follow-up overview
  3. 3. what’s your topic?
  4. 4. a one page document with one purpose … to attract journalists’ attention … rarely published in full ... it is not an ad nor a policy document … it’s about news a media release is ...
  5. 5. occasions for a media release events record people trends
  6. 6. conflict + celebrity human interest novelty local bizarre topical what attracts media
  7. 7. what makes a Lions story work?
  8. 8. why are you newsworthy?
  9. 9. media release mechanics
  10. 10. length one page (250 – 300 words) layout headed paper + ‘media release’ headline catchy (7- 9 words) font one font (larger size for headline) spacing single space paragraphs one central idea a para 3-4 sentences only contacts at the end + url release format
  11. 11. use present tense active language & plain english sentences less than 20- 25 words no Lions jargon common punctuation writing style
  12. 12. be readable
  13. 13. structure of a media release
  14. 14. headline to grab attention short, punchy, clever, bold 9 words or less when to write the power of the headline
  15. 15. 2/7/201515 first para how, why, when , where , how headline
  16. 16. 2/7/201516 quotes to ‘add life’ first para how, why, when , where , how headline
  17. 17. 2/7/201517 additional information background, statistics, event and club information first para how, why, when , where , how quotes to ‘add life’
  18. 18. first para how, why, when , where , how quotes to ‘add life’ additional information background, statistics, event and club information boilerplate and contact details name + title mobile + email + url facebook + twitter
  19. 19. headline lead paragraph quote(s) more information contact details
  20. 20. write your club media release
  21. 21. target the right media who’s the audience? what media do they use beat journalists what’s the deadline
  22. 22. distribution email business services timing follow-up
  23. 23. 0401 063 387 bobcraw@webone.com.au @bobcraw

×