What does your agency leader expect?
IABC Canberra
ANDREW METCALFE AO & MARILYN PROTHERO FCPA
16 July 2013
2
The speakers
Andrew MetcalfeAO
Secretary
Marilyn Prothero FCPA
Chief Financial Officer
Outcome
Speaking to Canberra communication professionals
Marilyn and Andrew drew upon their extensive
experience to share ...
4
What leaders want from their communications head
A professional who:
• Understands political & departmental perspectives...
5
A professional who:
• Can weave stories into a compelling agency narrative
• Plans communications activities for senior ...
6
A network of nearly 15,000 communication professionals in 80 countries
IABC Canberra serves communicators in Australia’s...
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What leaders want from communicators in the Australian Public Service

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Top Public Service executives share insights on what they expect from senior communications professionals in their agencies. IABC Canberra 16 July 2013

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What leaders want from communicators in the Australian Public Service

  1. 1. What does your agency leader expect? IABC Canberra ANDREW METCALFE AO & MARILYN PROTHERO FCPA 16 July 2013
  2. 2. 2 The speakers Andrew MetcalfeAO Secretary Marilyn Prothero FCPA Chief Financial Officer
  3. 3. Outcome Speaking to Canberra communication professionals Marilyn and Andrew drew upon their extensive experience to share insights on what agency leaders want from communicators in the APS and offer advice for those keen to advance to senior levels 3
  4. 4. 4 What leaders want from their communications head A professional who: • Understands political & departmental perspectives • Is a forward thinker • Brings a team together & can fill gaps in agency communications capabilities
  5. 5. 5 A professional who: • Can weave stories into a compelling agency narrative • Plans communications activities for senior executives based on their strengths • Is prepared to push back and suggest alternatives if the agency leadership is getting off track What leaders want from their communications head
  6. 6. 6 A network of nearly 15,000 communication professionals in 80 countries IABC Canberra serves communicators in Australia’s national capital Join today at iabc.com/about/membership More information

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