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Communicating to Canberra    Promoting our value to our community
12 month communications plan                        communications audit                        objectives                ...
Communications audit                       what do we now?                       what works?                       what do...
Set marketing objectives     S    Specific - what exactly will you do     M    Measurable goals     A    Agreed - by your ...
Your audiences                 who are they?                 where are they?                 what do they know?           ...
Key influencers             some-one who uses their networks                   to help or hinder you
Your message“Trade is important for Australia: 1 in 5 jobs depends on trade”                                              ...
How can people trust you                           facts n’ figures                           case studies                ...
Something old …. something new …..             Media                   Social media                                 Advers...
media
word of mouth marketing
social media
Integrating your approach   Radio                              Social media  TV                                      Onlin...
Quality control                  track                  measure                  evaluate                  report         ...
Communications planning                     communications audit                     objectives                     define...
Creating a communications strategy for 2012
Creating a communications strategy for 2012
Creating a communications strategy for 2012
Creating a communications strategy for 2012
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Creating a communications strategy for 2012

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Slide package for a three hour master class on developing a communication strategy for 2013. Delivered to four leading not for profits in Canberra on 12 Dec 2012

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Creating a communications strategy for 2012

  1. 1. Communicating to Canberra Promoting our value to our community
  2. 2. 12 month communications plan communications audit objectives define who to reach messages that persuade delivery systems time, budget, measurement
  3. 3. Communications audit what do we now? what works? what do we keep? what do we ditch?
  4. 4. Set marketing objectives S Specific - what exactly will you do M Measurable goals A Agreed - by your Board etc R Realistic and achievable T Limited by time
  5. 5. Your audiences who are they? where are they? what do they know? what gets their attention? how do I reach them?Key Audiences
  6. 6. Key influencers some-one who uses their networks to help or hinder you
  7. 7. Your message“Trade is important for Australia: 1 in 5 jobs depends on trade” DFAT “This is about whales for lunch not whales for science” Anthony Albanese MP “Make Poverty History” Bob Geldorf understandable relevant consistent
  8. 8. How can people trust you facts n’ figures case studies es research ori e all st ab ove … compare and contrast
  9. 9. Something old …. something new ….. Media Social media Adverstising and Influencer relations other more expensive strategies
  10. 10. media
  11. 11. word of mouth marketing
  12. 12. social media
  13. 13. Integrating your approach Radio Social media TV Online EventsNewspaper Word of mouth Collateral Sponsorship
  14. 14. Quality control track measure evaluate report remember
  15. 15. Communications planning communications audit objectives define who to reach messages that persuade delivery systems time, budget, measurement

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