Google Analytics Benchmarking Service Webinar

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  • Explain the opt-in concept and what “Google Products and others” meansExplain each of the data sharing options and consequences associated with it
  • Talk about one account and different websites under that accountGoogle will categorize each website separatelyTalk about “Comparing: All sites of similar size”.
  • The first thing you should notice in the benchmark report is that Google is showing you data based on “Comparing: All sites of similar size”. Show to compare different industry verticals
  • Very Business is Different, Do not make decisions based on single report or single metricsTriangulate to validate your analysis
  • Google Analytics Benchmarking Service Webinar

    1. 1. Welcome to<br />Google Analytics Benchmarking Service Webinar<br />
    2. 2. Follow Us<br />http://twitter.com/webucatorhttp://facebook.com/webucator<br />
    3. 3. Welcome<br />Chat<br />The WebEx floating toolbar<br />Ask Questions using the chat interface<br />For support, call 877-932-8228 x4.<br />
    4. 4. Introduction<br />SushantSahani<br />Web Analytics and Search Engine Marketing Expert at Webucator<br />
    5. 5. Agenda<br />Google Analytics Benchmarking Service<br />Overview of Google Analytics Data Sharing Options <br />Understanding Benchmarking Service in Google Analytics<br />Accessing and Analyzing Benchmarking Reports in Google Analytics<br />Question and Answer Session<br />
    6. 6. Overview of Data Sharing Options<br />By default your sharing your data with “Google Products and others” <br />Data Sharing Options in Google Analytics:<br />With other Google products only<br />Anonymously with Google and others<br />Do not share my Google Analytics data<br />
    7. 7. How to Control Data Sharing Options<br />
    8. 8. Demystifying Google Analytics Benchmarking Services<br />Is data sharing really anonymous? How accurate is this service?<br />How does Google categorize websites?<br />Do I get to choose which category my website belongs to?<br />Can I add a new category in the list of vertical markets?<br />
    9. 9. Accessing Benchmarking Reports<br />
    10. 10. Comparing Your Data With Industry Verticals<br />
    11. 11. Leveraging Benchmark Reports for Improving website performance<br />Red is Bad and Green is Good<br />Apply Business Context to Your Analysis<br />Use Triangulation <br />
    12. 12. Questions & Answers<br />
    13. 13. Contact Webucator<br />sales@webucator.com<br />877-932-8228<br />Follow Webucator<br />Twitter: http://twitter.com/webucator<br />Facebook: http://facebook.com/webucator<br />Twitter: http://twitter.com/sahanis<br />Blog: http://seo.blogs.webucator.com<br />Connect with us.<br />
    14. 14. Thanks for joining us today!<br />You will receive an email from us after this webinar. <br />Please take a moment and fill out our evaluation form.<br />

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