32. Reasons Why YOU Want Stores
Drop Ship VS Store
Short sales cycle Long sales cycle
33. Reasons Why YOU Want Stores
Drop Ship VS Store
Short sales cycle Long sales cycle
Product focused Program focused
34. Reasons Why YOU Want Stores
Drop Ship VS Store
Short sales cycle Long sales cycle
Product focused Program focused
Single Buyer Multiple buyers
35. Reasons Why YOU Want Stores
Drop Ship VS Store
Short sales cycle Long sales cycle
Product focused Program focused
Single Buyer Multiple buyers
Consultant Trusted advisor
36. Reasons Why YOU Want Stores
Drop Ship VS Store
Short sales cycle Long sales cycle
Product focused Program focused
Single Buyer Multiple buyers
Consultant Trusted advisor
Limited expansion Open expansion
37. Reasons Why YOU Want Stores
Drop Ship VS Store
Short sales cycle Long sales cycle
Product focused Program focused
Single Buyer Multiple buyers
Consultant Trusted advisor
Limited expansion Open expansion
Salesperson focused Program focused
38. Reasons Why YOU Want Stores
Drop Ship VS Store
Short sales cycle Long sales cycle
Product focused Program focused
Single Buyer Multiple buyers
Consultant Trusted advisor
Limited expansion Open expansion
Salesperson focused Program focused
Short term (customer) Long term (client)
73. Questions to Ask Your Customer
Who will your store serve?
What types of items will you want to provide?
74. Questions to Ask Your Customer
Who will your store serve?
What types of items will you want to provide?
When would you like to launch your store?
75. Questions to Ask Your Customer
Who will your store serve?
What types of items will you want to provide?
When would you like to launch your store?
Where will your store reside?
76. Questions to Ask Your Customer
Who will your store serve?
What types of items will you want to provide?
When would you like to launch your store?
Where will your store reside?
Why do you want to do a store?
77. Questions to Ask Your Customer
Who will your store serve?
What types of items will you want to provide?
When would you like to launch your store?
Where will your store reside?
Why do you want to do a store?
How photos? uploads?
81. Questions to Ask Yourself
Who will manage the details?
What will the average order look like? Repeats? Custom?
82. Questions to Ask Yourself
Who will manage the details?
What will the average order look like? Repeats? Custom?
When will you launch the store?
83. Questions to Ask Yourself
Who will manage the details?
What will the average order look like? Repeats? Custom?
When will you launch the store?
Where will you host? inventory reside?
84. Questions to Ask Yourself
Who will manage the details?
What will the average order look like? Repeats? Custom?
When will you launch the store?
Where will you host? inventory reside?
Why protect relationship? open door? best solution?
85. Questions to Ask Yourself
Who will manage the details?
What will the average order look like? Repeats? Custom?
When will you launch the store?
Where will you host? inventory reside?
Why protect relationship? open door? best solution?
How ....
88. Questions to Gauge Profitability
1. Average order size?
2. Estimated annual volume? Budget?
89. Questions to Gauge Profitability
1. Average order size?
2. Estimated annual volume? Budget?
3. Number of participants?
90. Questions to Gauge Profitability
1. Average order size?
2. Estimated annual volume? Budget?
3. Number of participants?
4. How will end-users pay?
91. Questions to Gauge Profitability
1. Average order size?
2. Estimated annual volume? Budget?
3. Number of participants?
4. How will end-users pay?
5. Company provided gear?
92. Questions to Gauge Profitability
1. Average order size?
2. Estimated annual volume? Budget?
3. Number of participants?
4. How will end-users pay?
5. Company provided gear?
6. End user? Locations?
93. Questions to Gauge Profitability
1. Average order size?
2. Estimated annual volume? Budget?
3. Number of participants?
4. How will end-users pay?
5. Company provided gear?
6. End user? Locations?
7. Historical data?
101. What to charge for:
Store set-up?
Per product fee?
Monthly hosting or service fee?
Delivery / storage / distribution / assembly?
Call center / phone support?
Email support (newsletters and CSR)?
Kitting / assembly?
119. Three Biggest Mistakes
1. Do not charge for services/tech
2. Finance inventory
3. Disregard distribution/delivery
120.
121. Warning Signals of a Bad Store Opp
“We want a company store but we need it to pay
for itself”
122. Warning Signals of a Bad Store Opp
“We want a company store but we need it to pay
for itself”
“Our employees want merchandise to buy with
our logo but we’re not going to spend any money
on it”
123. Warning Signals of a Bad Store Opp
“We want a company store but we need it to pay
for itself”
“Our employees want merchandise to buy with
our logo but we’re not going to spend any money
on it”
“I’m a new Director of Sales/Marketing, I think
this would be a cool addition to our program”
EGO
124.
125. Signals of a Great Store Opp
1. “We need an easier way to get branded
merchandise to our reps, field, etc.”
126. Signals of a Great Store Opp
1. “We need an easier way to get branded
merchandise to our reps, field, etc.”
2. “We want to provide branded merchandise to
our employees but we just don’t have the
resources to handle it”
127. Signals of a Great Store Opp
1. “We need an easier way to get branded
merchandise to our reps, field, etc.”
2. “We want to provide branded merchandise to
our employees but we just don’t have the
resources to handle it”
3. “Too much unauthorized purchasing, we need to
get control of this”
4. “Branding compliance is a mess, we need a
centralized way to control and oversea our
brand”
130. Final Tips
1. Qualifying: get to ‘no’ quickly, get to ‘yes’ slowly
2. #1 killer of a good store: lack of marketing
131. Final Tips
1. Qualifying: get to ‘no’ quickly, get to ‘yes’ slowly
2. #1 killer of a good store: lack of marketing
3. Work with clients who are going to allow you to
do your best work
132. Final Tips
1. Qualifying: get to ‘no’ quickly, get to ‘yes’ slowly
2. #1 killer of a good store: lack of marketing
3. Work with clients who are going to allow you to
do your best work
4. Develop a communication plan
145. Company
St res The Ultimate
Primer!
Bobby Lehew
Editor's Notes
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The discipline of connecting – it does not have to take up too much time.\n
The discipline of connecting – it does not have to take up too much time.\n
The discipline of connecting – it does not have to take up too much time.\n
The discipline of connecting – it does not have to take up too much time.\n
The discipline of connecting – it does not have to take up too much time.\n
The discipline of connecting – it does not have to take up too much time.\n
The discipline of connecting – it does not have to take up too much time.\n
The discipline of connecting – it does not have to take up too much time.\n
The discipline of connecting – it does not have to take up too much time.\n
The discipline of connecting – it does not have to take up too much time.\n
Marsha Londe at Tango Partners for RFP’s \n
Marsha Londe at Tango Partners for RFP’s \n
Marsha Londe at Tango Partners for RFP’s \n
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The main reason I’m showing you this video is to introduce you to the type of solutions we need to endeavor to provide for our store clients. It’s a different kind of sell. It’s complex, lots of moving parts. And we’ve got to move from a traditional product oriented focus to a service focus. From a short term sale mentality to a long term close/sale. \n
What is a company store?\n
What is a company store?\n
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Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
Differentiation and long term customer. Vice President of a bank who once said \n
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# controlled branding: brand abuse is/was out of control; no system of protection for the brand\n# simplifying corporate apparel: apparel selection and ordering is messy - requires to much administration\n# central location, ease-of-use: no organized system for your branded products\n# controlled purchasing: product purchasing is fragmented, no purchasing leverage for the organization\n# minimize administration: too much energy duplicated across multiple locations to create similar branded products\n
# controlled branding: brand abuse is/was out of control; no system of protection for the brand\n# simplifying corporate apparel: apparel selection and ordering is messy - requires to much administration\n# central location, ease-of-use: no organized system for your branded products\n# controlled purchasing: product purchasing is fragmented, no purchasing leverage for the organization\n# minimize administration: too much energy duplicated across multiple locations to create similar branded products\n
# controlled branding: brand abuse is/was out of control; no system of protection for the brand\n# simplifying corporate apparel: apparel selection and ordering is messy - requires to much administration\n# central location, ease-of-use: no organized system for your branded products\n# controlled purchasing: product purchasing is fragmented, no purchasing leverage for the organization\n# minimize administration: too much energy duplicated across multiple locations to create similar branded products\n
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Tell bank prospecting story .... I called a bank executive \n
Tell bank prospecting story .... I called a bank executive \n
Tell bank prospecting story .... I called a bank executive \n
Tell bank prospecting story .... I called a bank executive \n
Tell bank prospecting story .... I called a bank executive \n
Tell bank prospecting story .... I called a bank executive \n
Guess who becomes the new VIP in your relationship now, you are now a partner with your client you work together to serve these folks right here\n
Guess who becomes the new VIP in your relationship now, you are now a partner with your client you work together to serve these folks right here\n
Guess who becomes the new VIP in your relationship now, you are now a partner with your client you work together to serve these folks right here\n
Guess who becomes the new VIP in your relationship now, you are now a partner with your client you work together to serve these folks right here\n
Guess who becomes the new VIP in your relationship now, you are now a partner with your client you work together to serve these folks right here\n
Program selling is often a concensus buy BOBBY\n
Program selling is often a concensus buy BOBBY\n
Two things: company stores are complex, probably the most complext sell in our business, it doesn’t get more complicated. Take all the normal challenges of a distributorship, layer technology and all it’s challenges along with (if you do any handling or inventory) all the challenges of a fulfillment business and you’ve got a complex animal. Every store is different. Every store opportunitiy has to be evaluated on its own merit. \n
Two things: company stores are complex, probably the most complext sell in our business, it doesn’t get more complicated. Take all the normal challenges of a distributorship, layer technology and all it’s challenges along with (if you do any handling or inventory) all the challenges of a fulfillment business and you’ve got a complex animal. Every store is different. Every store opportunitiy has to be evaluated on its own merit. \n
Two things: company stores are complex, probably the most complext sell in our business, it doesn’t get more complicated. Take all the normal challenges of a distributorship, layer technology and all it’s challenges along with (if you do any handling or inventory) all the challenges of a fulfillment business and you’ve got a complex animal. Every store is different. Every store opportunitiy has to be evaluated on its own merit. \n
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What are they planning to spend next year? what is the budget? what is their purpose \n
What are they planning to spend next year? what is the budget? what is their purpose \n
What are they planning to spend next year? what is the budget? what is their purpose \n
What are they planning to spend next year? what is the budget? what is their purpose \n
What are they planning to spend next year? what is the budget? what is their purpose \n
What are they planning to spend next year? what is the budget? what is their purpose \n
What are they planning to spend next year? what is the budget? what is their purpose \n
What are they planning to spend next year? what is the budget? what is their purpose \n
rely on your software providers \n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
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Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
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Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
BRAND LOVE \n
BRAND LOVE \n
BRAND LOVE \n
BRAND LOVE \n
BRAND LOVE \n
BRAND LOVE \n
BRAND LOVE \n
BRAND LOVE \n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
Here are some of the reasons, or, what people will tell you when they talk about stores:\nr brand abuse is out of control; no system of protection for the brandr apparel is messy - requires to much administrationr printed collateral is growing increasingly complexr branded materials are not getting into the hands that need them, quick enough r inventory is a nightmare\nr no one knows where to find all our materials - accessibility is poorr accountability for purchasing: we need a system to manage purchasesr we’ve tried it ourselves, consumes to much energyr our products are fragmented, no central area to find all branded itemsr duplication of energies across the entire organization to purchase and handle branded\nproducts\n\n
marketing: put a cabinet at your clients headquarters office, in their cafeteria, do a printed newsletter, offer to do an emailed newsletter for your clients \n
marketing: put a cabinet at your clients headquarters office, in their cafeteria, do a printed newsletter, offer to do an emailed newsletter for your clients \n
marketing: put a cabinet at your clients headquarters office, in their cafeteria, do a printed newsletter, offer to do an emailed newsletter for your clients \n
marketing: put a cabinet at your clients headquarters office, in their cafeteria, do a printed newsletter, offer to do an emailed newsletter for your clients \n
marketing: put a cabinet at your clients headquarters office, in their cafeteria, do a printed newsletter, offer to do an emailed newsletter for your clients \n
Marketing: creating a theme to build excitement\nInventory: not too much not too little\nEndorsement from corporate client\n
It's tough I don't think there is a tougher job in the industry I also don't think there is one more rewarding nor is there a better way to build a long term business in this industry. I didn't mean to hit the umpire with the dirt, but I did mean to hit that bastard in the stands. Babe Ruth Nurse your wounds and move on .... \n
It's tough I don't think there is a tougher job in the industry I also don't think there is one more rewarding nor is there a better way to build a long term business in this industry. I didn't mean to hit the umpire with the dirt, but I did mean to hit that bastard in the stands. Babe Ruth Nurse your wounds and move on .... \n
It's tough I don't think there is a tougher job in the industry I also don't think there is one more rewarding nor is there a better way to build a long term business in this industry. I didn't mean to hit the umpire with the dirt, but I did mean to hit that bastard in the stands. Babe Ruth Nurse your wounds and move on .... \n
It's tough I don't think there is a tougher job in the industry I also don't think there is one more rewarding nor is there a better way to build a long term business in this industry. I didn't mean to hit the umpire with the dirt, but I did mean to hit that bastard in the stands. Babe Ruth Nurse your wounds and move on .... \n
Marsha Londe at Tango Partners for RFP’s \n
Marsha Londe at Tango Partners for RFP’s \n
Marsha Londe at Tango Partners for RFP’s \n
Mention Merv!! \n
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