The Camping World Series is made up of the East Series and the West Series, with a new, expanded schedule designed to further showcase the two series nationally. The NASCAR Camping World Series serves as a developmental series for NASCAR’s three national series. Many of today’s top drivers began their careers in the Camping World Series. Each series will have championship points races and the seventh annual NASCAR Toyota All-Star Showdown, an invitational event that includes the top drivers from both series. Inaugural season for Camping World as series sponsor. The minimum age requirement for the NASCAR Camping World Series is 16 years old, a move designed to attract the increasingly large number of young competitors. 2010 schedule includes traditional tracks and events, along with combination races in the American Heartland and several races in conjunction with NASCAR Sprint Cup Series weekends.

1. 2010 Marketing Opportunities

4. OVERVIEW The NASCAR Camping World Series is made up of the NASCAR Camping World East Series and the Camping World West Series. This division represents NASCAR’s top regional touring series, where competitors will refine their skills before making the jump to one of NASCAR’s three national series. Both series compete in either 110-inch or 105-inch wheelbase cars that are similar to those of the NASCAR Sprint Cup Series and the NASCAR Nationwide Series. Attendance averages are about 5,000 – 8,000 spectators at short tracks and 400-600 people in the garage area. The NASCAR Camping World West Series was born when NASCAR came to the West Coast and began sanctioning the Pacific Coast Late Model circuit in 1954. It has been known as the Pacific Coast Late Model circuit, Grand National West, NASCAR Winston West Series, and the NASCAR AutoZone West Series. The present format of the Camping World East Series began in 1987 when Anheuser-Busch and NASCAR returned to the Northeast with a revised version of the NASCAR North Tour that ran between 1979 and 1985. In 2003, this series combined rules with the Camping World West Series to form the Grand National Division. NASCAR has now welcomed Camping World as the new series sponsor on both the east and the west.

5. THE RACING SERIES OF NASCAR EAST WEST

12. NASCAR TOYOTA ALL-STAR SHOWDOWN

14. NASCAR Fan Base Demographics NASCAR fans are middle class and just as affluent as the U.S. population. NASCAR fans are just as likely as the U.S. population to be 18-34 and 18-44. NASCAR is gender neutral, a fit for the entire family. Age Composition U.S. Population NASCAR Fans Index NASCAR Fans vs. U.S. Pop 18 – 24 13% 13% 100 25 – 34 18% 18% 100 35 – 44 17% 18% 106 45 – 54 22% 24% 109 55 – 64 13% 13% 100 65+ 17% 14% 82 18 – 34 31% 31% 100 18 – 44 48% 49% 102 Income Distribution U.S. Population NASCAR Fans Index NASCAR Fans vs. U.S. Pop Under $30,000 31% 31% 100 $30,000 - $50,000 22% 22% 100 $50,000 - $70,000 16% 17% 106 $70,000 - $100,000 15% 15% 100 $100,000+ 16% 15% 94 $50,000+ 47% 47% 100 Gender NASCAR Fans Male 60% Female 40%

15. NASCAR Fan Base Demographics (continued) 1 out of 5 NASCAR fans is a minority. NASCAR is a sport the whole family can enjoy. ^ indicates results based on “all NASCAR fans” minus “all white non-Hispanics” Minorities U.S. Population Percent Change 2003 2007 Member of a minority group^ 19.6% 20.5% +5% Hispanic 8.3% 9.0% +8% African-American 8.2% 8.2% 0% Family Friendly U.S. Population NASCAR Fans Index NASCAR Fans vs. U.S. Pop % of families with kids under 18 years of age 37% 38% 103