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A Market of the Senses: Digital Devices in Physical Spaces

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Presented at UX Australia, August 2011.

The presentation is a study of user research performed on Best Buy’s iPhone app. The original intent of the study was to explore the effectiveness of the app’s ability to scan QR codes (two-dimensional codes) within Best Buy stores. The report produced from doing this work went far beyond what we set out to do.

Is this the future of shopping? When scanning worked it was an incredible success. Consumers loved the ability to read customer reviews, get product information and full technical specs with the item right in front of them. It was the best of both worlds, all the information of the internet and the physical object together! Access to that detailed information allows consumers to research products in real time, as they shop and engage with sales associates.

Are we ready for the future? Unfortunately the store environment is not designed for users to engage with a mobile device while shopping. Customers were not sure what to scan, manufacturer’s codes compete with those in the store. The placement of codes is not accessible for all. Overall, there was a lack of context in the store – nothing encouraged the use of one’s mobile device.

How do we fix the problems? Undoubtedly mobile devices will continue to enhance how we shop, not only accessing consumer information but with helping to navigate stores and find products. Integrating digital experiences into retail spaces is imperative for enhancing the way we shop. Mobile and store design teams need to collaborate to develop unified experiences where digital tools are easily incorporated into the retail landscape.

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A Market of the Senses: Digital Devices in Physical Spaces

  1. 1. A market of the senses: Digital devices in physical spacesBob BurnsUser Experience Manager, Emerging Platforms | Best Buy<br />Bob Burns | August 2011<br />
  2. 2.
  3. 3. Who are you?<br />Bob Burns | August 2011<br />
  4. 4. 9 to 5<br />Bob Burns | August 2011<br />
  5. 5. Wasn’t Tomorrow Wonderful?<br />Bob Burns | August 2011<br />
  6. 6. Wasn’t Tomorrow Wonderful?<br />Bob Burns | August 2011<br />
  7. 7. Ladies Night<br />Bob Burns | August 2011<br />
  8. 8. What Comes Around<br />Bob Burns | August 2011<br />
  9. 9. What Comes Around<br />Bob Burns | August 2011<br />
  10. 10. What Comes Around<br />Bob Burns | August 2011<br />
  11. 11. in the year 2525 (Exordium and Terminus)<br />Bob Burns | August 2011<br />
  12. 12. Hanging on the Telephone<br />Bob Burns | August 2011<br />
  13. 13. C’mon, Get happy<br />Bob Burns | August 2011<br />
  14. 14. C’mon, Get happy<br />Bob Burns | August 2011<br />
  15. 15. Let’s go<br />Bob Burns | August 2011<br />
  16. 16. Let’s go<br />Bob Burns | August 2011<br />
  17. 17. Credit in the straight world<br />Bob Burns | August 2011<br />
  18. 18. Credit in the straight world<br />Bob Burns | August 2011<br />
  19. 19. I turn my camera on<br />Bob Burns | August 2011<br />
  20. 20. Video killed the radio star<br />Bob Burns | August 2011<br />
  21. 21. ask<br />Bob Burns | August 2011<br />
  22. 22. Yoshimi battles the pink robots<br />Bob Burns | August 2011<br />
  23. 23. Light years<br />Bob Burns | August 2011<br />
  24. 24. Lifetime piling up<br />Bob Burns | August 2011<br />
  25. 25. physicaL<br />Bob Burns | August 2011<br />
  26. 26. physical<br />Bob Burns | August 2011<br />
  27. 27. With a little help from my friends<br />Bob Burns | August 2011<br />
  28. 28. Tv party<br />Bob Burns | August 2011<br />
  29. 29. success<br />Bob Burns | August 2011<br />
  30. 30. Express yourself<br />Bob Burns | August 2011<br />
  31. 31. Express yourself<br />Bob Burns | August 2011<br />
  32. 32. Express yourself<br />Bob Burns | August 2011<br />
  33. 33. Modern love<br />Bob Burns | August 2011<br />
  34. 34. Modern love<br />Bob Burns | August 2011<br />
  35. 35. Modern love<br />Bob Burns | August 2011<br />
  36. 36. World in motion<br />Bob Burns | August 2011<br />
  37. 37.
  38. 38. 99 problems<br />Bob Burns | August 2011<br />
  39. 39. 99 problems<br />Bob Burns | August 2011<br />
  40. 40. 99 problems<br />Bob Burns | August 2011<br />
  41. 41. I want to take you higher<br />Bob Burns | August 2011<br />
  42. 42. Ladies and gentlemen we are floating in space<br />Bob Burns | August 2011<br />
  43. 43. Art Class (Song For Yayoi Kusama)<br />Bob Burns | August 2011<br />
  44. 44. Lost in the world<br />Bob Burns | August 2011<br />
  45. 45. Call me<br />Bob Burns | August 2011<br />
  46. 46. Artistsonly<br />Bob Burns | August 2011<br />
  47. 47. Artistsonly<br />Bob Burns | August 2011<br />
  48. 48. Pidgin english<br />Bob Burns | August 2011<br />
  49. 49. Lost in the supermarket<br />Bob Burns | August 2011<br />
  50. 50.
  51. 51. SupermodEl(you better work)<br />Bob Burns | August 2011<br />
  52. 52. SupermodEl(you better work)<br />Bob Burns | August 2011<br />
  53. 53. SupermodEl(you better work)<br />Bob Burns | August 2011<br />
  54. 54. Jerkin’ back n’ forth<br />Bob Burns | August 2011<br />
  55. 55. Re-make/re-model<br />Bob Burns | August 2011<br />
  56. 56. Re-make/re-model<br />Bob Burns | August 2011<br />
  57. 57. Come together<br />Bob Burns | August 2011<br />
  58. 58. Finest worksong<br />Bob Burns | August 2011<br />
  59. 59. I will follow@hello_bob_burns<br />Bob Burns | August 2011<br />
  60. 60. “Who Are You?” The Who“9 To 5” Dolly Parton”Wasn’t Tomorrow Wonderful?” The Waitresses“Ladies Night” Kool & the Gang“What Comes Around” The Beastie Boys“In The Year 2525 (Exordium and Terminus)” Zager & Evans“Hanging on the Telephone” Blondie“C’Mon, Get Happy” The Partridge Family”Let’s Go” The Cars“Credit In The Straight World” Young Marble Giants“I Turn My Camera On” Spoon“Video Killed The Radio Star” The Buggles“Ask” The Smiths“Yoshimi Battles The Pink Robots” The Flaming Lips“Light Years” Kylie Minogue“Lifetime Piling Up” The Talking Heads“Physical” Olivia Newton-John“With A Little Help From My Friends” The Beatles“TV Party” Black Flag<br />“Success” Iggy Pop<br />”Express Yourself” Madonna“Modern Love” David Bowie“World In Motion” New Order“99 Problems” Jay-Z<br />“I Want To Take You Higher” Sly & The Family Stone<br />“Ladies and Gentlemen We Are Floating in Space” Spiritualized“Art Class (Song For Yayoi Kusama)” Superchunk“Lost In The World” Kanye West”Call Me” Blondie“Artists Only” The Talking Heads“Pidgin English” Elvis Costello“Lost In The Supermarket” The Clash“Supermodel (You Better Work)” RuPaul“Jerkin’ Back N’ Forth” Devo“Re-Make/Re-Model” Roxy Music<br />“Come Together” The Beatles<br />“Finest Worksong” R.E.M.“I Will Follow” U2<br />Bob Burns | August 2011<br />

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