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Seo Overview


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Search Engine optimization is a service that my marketing company aims to provide, I feel that in this highly competitive world with most companies trying to reduce there overheads and gaining more sales through online platforms a good web strategy is necessary for survival we are the best in the industry and specialize in lead generation models (like satellite systems)
We have gained a lot of experience in helping real estate companies succeed

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Seo Overview

  1. 1. SEO Overview <NuOrderWebs>
  2. 2. What is SEO? How to spot an organic listing The listings upon the white background on the left hand side of the results are the organic listings
  3. 3. What is SEO Overview <ul><li>SEO means Search Engine Optimisation </li></ul><ul><li>The main search engines used in the UK are Google, Yahoo and MSN </li></ul><ul><li>SEO is the process by which we improve the quality and quantity of traffic to your website through increased ranking positions for your keyword phrases. This will lead to increased sales or leads from your website. </li></ul>
  4. 4. Keyword Phrases <ul><li>A keyword phrase is a collection of words, usually 3 to 4 words in length, that a client wishes to rank in the first page of a search engine for. As an example if we had a car finance company then one of your keyword phrases could be ‘car finance’ </li></ul><ul><li>Decisions on the ideal keyword phrases to use is through consultation with the client and looking at keyword volume search tools. </li></ul>
  5. 5. Services <ul><li>Our SEO services include the following two crucial aspects: </li></ul><ul><ul><li>On Page Optimisation </li></ul></ul><ul><ul><ul><li>This involves making changes to the website to make it more search engine friendly. This is primarily focused on the code behind the scenes of the site, content, design and the infrastructure of the site. </li></ul></ul></ul><ul><ul><li>Link Building </li></ul></ul><ul><ul><ul><li>Increasing the amount of links from other websites on the Web that link through to your website. </li></ul></ul></ul><ul><ul><li>Timescale </li></ul></ul><ul><ul><ul><li>Ranking results can take time to achieve but by month 4 – increased rankings should be visible. </li></ul></ul></ul>
  6. 6. On Page Optimisation <ul><li>Title & Meta Tags </li></ul><ul><ul><li>This includes amending all pages of the website to better target each individual keyword phrase to a particular page. This helps the search engines to know what your page is about </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Amending existing content and adding in new pages of content that concentrate on your targetted keyword phrases. This helps relate keyword phrases on your pages to the title & meta tags. </li></ul></ul><ul><li>Internal Linking </li></ul><ul><ul><li>Making sure that the internal links and internal pagerank flow are optimum. This involves labelling the pages we want to be given more importance in the search engines, such as a product page. </li></ul></ul><ul><li>Site Infrastructure </li></ul><ul><ul><li>URL and folder names, i.e ‘’. If we include the keyword phrase in the URL the search engines will again look upon the page favourably. </li></ul></ul>
  7. 7. Link Building <ul><li>Directory Submissions </li></ul><ul><ul><li>General/Paid – Submitting your site to trusted directory sites, will help to gain trust for your website </li></ul></ul><ul><li>Blog Posting </li></ul><ul><ul><li>Sourcing relevant blogs and posting a comment to include your link and drive highly targeted traffic to your site </li></ul></ul><ul><li>Article Submissions </li></ul><ul><ul><li>We will create articles and submit them to selected articles sites, this will help increase traffic to your website as well as a link to your site with your keyword phrase. </li></ul></ul><ul><li>Social Bookmarking </li></ul><ul><ul><li>i.e ‘delicious’, ‘furl’ etc. Your site would be bookmarked, this helps to build up a natural link profile for your site when mixed in with the other methods. </li></ul></ul><ul><li>Email Campaigns </li></ul><ul><ul><li>Sourcing relevant themed websites and emailing them to request link exchanges. Is a great source of Page Rank and natural link building patterns </li></ul></ul>
  8. 8. Examples <ul><li>Due to the confidential nature of the SEO world we cannot divulge our clientele however the following examples show a small number of our satisfied customers </li></ul><ul><li>A leading car finance company, were not on the first page for the main term ‘car finance’. After 6 months they are now in the top 5 and enjoying the vast amount of extra leads. </li></ul><ul><li>A entertainment company came to us who stocked karaoke backing cds and DVDs and were the market leader but this was not reflected in the search engine results. Within 3 months they had gone into the top 5 for the term ‘karaoke’, and received many calls from media companies and tv channels for their backing tracks. </li></ul><ul><li>An online recruitment company wanted to increase their online profile to spread the word about their innovative service. They did not rank in the top 100 for any of their phrases. Within 6 months they were in the first page for every one of their 25 keyword phrases in Google. </li></ul>