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Obama's Online Campaign

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  1. 1. Alex Miliano Costas Blougouras Michael Gosselin
  2. 2. Quick Description <ul><li>Obama’s online campaign was largely responsible for his success in the democratic primaries and, ultimately, his convincing win in the presidential election. </li></ul>
  3. 3. <ul><ul><li>He raised more money during his presidential campaign than any other candidate in history. </li></ul></ul><ul><li>Obama’s official website featured a page with a voting registration form which made it easy for anyone who wasn’t currently registered to register online. This got more people out to vote. </li></ul><ul><li>If you sign up for his e-mail list, whenever he or any of his major supporters, like his wife, his campaign manager David Plouff, or his former competitor Hillary Clinton make an important statement, the statement will be sent in an email to you. This keeps you more updated on what is going on in his campaign. </li></ul>
  4. 6. <ul><li>Obama previously used a security feature on his site that required validation of any credit cards and the names linked to them in order to make a donation through his website. </li></ul>
  5. 7. <ul><li>He has since gotten rid of this feature, which has resulted in criticism from members of the Republican Party about raising money in violation of campaign finance laws. </li></ul><ul><ul><li>Many donations may have been made by non U.S. citizens, and some may have been made with stolen credit card numbers, as the requirement of the security number of the credit card was removed. </li></ul></ul>
  6. 8. Controversies <ul><li>Since donations under $200 do not have to be publicly reported some people wonder about if Obama go his money from fraud or illegal foreign cash. </li></ul><ul><li>&quot;Doodad Pro“ and &quot;Good Will“ were two donors who did not give their real information so the Obama campaign was forced to not use that money. </li></ul>
  7. 9. Controversies Continued <ul><li>His site features a “Get the Facts” page to clear up many of the controversial remarks that had been made toward him. </li></ul><ul><li>This page clears up that he is patriotic and that he is a Christian, not a Muslim. </li></ul>
  8. 10. <ul><li>http://web.bentley.edu/students/g/gosseli_mich/home.html </li></ul>
  9. 11. <ul><li>Harshaw, T. (2008, October 29). Obama’s Easy Credit . Retrieved December 1, 2008, from New York Times: http://www.nytimes.com </li></ul><ul><li>Isikoff, M. (2008, October 4). Controversy Over Obama's Small Donors . Retrieved November 20, 2008, from Newsweek: http://www.newsweek.com </li></ul><ul><li>Malkin, M. (2008, November 3). I have never seen such flagrant disregard for online security as I have seen on Obama’s Website . Retrieved December 1, 2008, from Michelle Malkin: http://michellemalkin.com </li></ul><ul><li>Stirland, S. L. (2008, March 3). Inside Obama's Surging Net-Roots Campaign . Retrieved November 28, 2008, from Wired.com: http://www.wired.com </li></ul><ul><li>The Genius of the Obama Campaign Logo . (2008, February 6). Retrieved November 28, 2008, from Here Comes The Science: http://www.herecomesthescience.com </li></ul>
  10. 12. <ul><li>We believe that Obama’s online campaign was very effective. </li></ul><ul><li>Obama’s website made it easy to find information on the issues surrounding him and his campaign </li></ul><ul><li>Obama’s website also made it easy to donate money to his campaign. </li></ul>