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Independent Consulting - Eliminating Web and Social Media Stress

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At some point, every independent consultant worries about having a website and using social media. Few ever accomplish what they think they can on the web and social media. That's where Boardroom Metrics really helps. It provides independent consultants, contractors and freelancers with immediate access to web a social media platform that is high profile and easy to use.

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Independent Consulting - Eliminating Web and Social Media Stress

  1. 1.   BOARDROOM  METRICS  INSIGHT  ON  INDEPENDENT  CONSULTING   Taking  the  Stress  out  of  Having  a  Great  Website  and  Social  Media     At  some  point,  every  independent  consultant  worries   about  having  a  website  and  using  social  media.  At   minimum,  most  recognize  the  benefit  of  having  an  on-­‐ line  brochure.  In  addition,  many  recognize  that   business  can  be  generated  from  a  strong  on-­‐line   presence.       There  are  lots  of  experienced  consultants  who  have   operated  for  years  without  a  website.  Social  media  is  irrelevant  to  them.  But  it  can   be  awkward.  Not  all  business  comes  from  referrals  and  handing  out  a  business  card   without  a  website  on  it  can  be  embarrassing.  It  doesn’t  scream  success  or  credibility.   The  loss  of  actual  business  is  un-­‐measureable.     Today,  new  consultants  generally  worry  about  how  to  get  a  website  the  minute  they   decide  to  try  consulting.  Then,  the  challenge  becomes  how  to  do  it  –  and  how  to  pay   for  it.  Not  everyone  has  the  skills  to  build  or  even  direct  the  building  of  a  good   website  –  and  investing  scarce  dollars  at  the  front  end  of  a  new  venture  can  be   frightening.       Social  media  is  a  different  challenge  because  success  on  social  media  requires   significant  commitment,  time,  effort  and  expertise.  Most  consultants  simply  don’t   have  the  capacity  or  skill  to  achieve  the  benefits  that  social  media  can  provide   including  visibility  as  a  thought  leader  and  a  regular  source  of  new  business.     For  those  independent  consulting  seeking  the  benefits  of  a  professional,  highly   visible  website  and  the  reach  of  a  powerful  social  media  network  without  any  hassle   or  any  risk  –  then,  hopping  on  the  Boardroom  Metrics  web  and  social  media   platform  is  a  simple  option.  The  chart  below  helps  explain  why  it  is  so  compelling:       Goal   DIY  Build     Time*   DIY  Build  $*   Boardroom   Metrics  Time   Boardroom   Metrics  $   Have  a  website   12  months  -­‐   never   $1000  –  $7500   now   Part  of   $100/monthly   fee   Get  found  in   search  engines   12  months  -­‐   never   $0  -­‐  $5,000   now   “   250  blogs   never   N/A   now   “   >  10  blogs   12  months  -­‐   never   N/A   now   “  
  2. 2.   Goal   DIY  Build     Time*   DIY  Build  $*   Boardroom   Metrics  Time   Boardroom   Metrics  $   50,000  Twitter   Followers   never   N/A   now   “   2500  Twitter   Followers   18  months  -­‐   never   $0  -­‐  >   $250+/month   now   “   500  LinkedIn   Company  Page   Followers     never   N/A   now   “   2500  Company   Page  Facebook   Followers     24  months  -­‐   never   $0  -­‐   $250+/month   now   “   *  based  on  our  real  life  observations  working  with  independent  consultants  past  7   years     Success  Story   Bo  Woloshyn  doesn’t  need  any  help  with  social  media.  As  the  Twitter-­‐meister   behind  @boardroommtrcs  and  his  own  Twitter  channel  @boknowsmarketing,  Bo   has  a  combined  following  of  over  160,000(!)  Twitter  followers.    What  Bo  doesn’t   have,  is  a  website  for  his  social  media  consulting  practice.  For  that,  he  relies  on   Boardroom  Metrics.  Googling  Bo,  leads  directly  to  his  profile  on  Boardroom  Metrics.   It  is  the  third  result,  just  behind  Bo’s  LinkedIn  profile  and  his  @boknowsmarkting.  A   quick  study  of  the  Boardroom  Metrics  web  site  stats  for  Bo  show  just  how  important   the  Boardroom  Metrics  site  is  for  him  –  generating  over  85  profile  views/month  and   ranking  his  profile  page  consistently  in  the  top  10  of  pages  viewed  on  the  website.  In   fact,  the  combined  page  views  of  all  the  experts  on  the  Boardroom  Metrics  site  make   rank  as  the  second  most  viewed  content  on  the  site  –  just  behind  the  home  page.       Using  our  Business  to  Build  Yours   Bo’s  own  brand  has  not  suffered  because  he  uses  Boardroom  Metrics  as  his  website   home.  Bo  pursues  his  own  leads.  His  Community  College  social  media  course   generates  a  steady  stream  of  potential  clients.    And  obviously,  he  is  highly  visible  on   his  own  social  media.  We  are  100%  behind  him  doing  that.  However,  Bo  also  knows   that  we  are  constantly  referring  him  to  our  clients  seeking  social  media  advice  and   assistance.  Most  importantly,  he  knows  that  even  when  he’s  busy,  he  is  not  invisible.   Joining  Boardroom  Metrics  has  filled  out  the  gaps  in  Bo’s  consulting  practice  and   today  we  cross  our  fingers  when  we  bring  Bo  new  work  –  fearing  that  demand  for   his  social  media  talents  may  finally  have  outstripped  his  huge  capacity  to  fulfill  it.        
  3. 3.   About  Boardroom  Metrics   The  workforce  is  rapidly  evolving.      A  growing  wave  of  work  is  now  being  handed  to   independent  experts  including  consultants,  contractors,  freelancers,  and  others.    In   the  future,  almost  everyone  will  work  for  themselves  at  some,  likely  substantial   point  in  their  careers.     Boardroom  Metrics  provides  programs  and  services  to  support  the  success  of   independent  experts.  Our  goal  is  to  reduce  the  stress  and  hassle  of  independent   contracting,  enabling  our  members  to  focus  on  what  they  do  best.  Our  core  services   include:     • Marketing   • Social  Media  Awareness  and  Visibility   • Client  Leads   • Client  projects   • Training   • Team  members  with  additional  skills   • Networking   • Administrative  support  including  invoicing  and  collection     Contact  and  More  Information   If  you  are  an  independent  expert,  contractor  or  freelancer  and  would  like  to  better   understand  how  Boardroom  Metrics  might  enable  you  to  more  successful  give  us  a   call  at  416-­‐994-­‐6552  or  write  Karen  McElroy  at  kmcelroy@boardroommetrics.com    

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