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How Strategy Works: The Difference 
Between Strategy and Tactics in 
Organizations
The purpose of the following chart is to 
illustrate two confusing strategy concepts: 
• The difference between objectives...
How Strategy Works 
Board CEO 
Manage-ment 
Team 
Director of 
Dev 
Goal 
(why?) 
Sell Biz 
Max 
Revenue 
Expand 
Product ...
Simple tip for helping someone trying to sort out if they have 
the right plan: keep asking ‘why?’ Answering ‘why’ will fo...
More Information 
Web: www.boardroommetrics.com 
Twitter: @boardroommtrcs 
Slideshare: slideshare.net/boardroommetrics 
Li...
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Strategic Planning: The Difference Between Strategy and Tactics

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This presentation illustrates two confusing concepts in strategic planning. First, the difference between strategy and tactics. Second, the similarity between strategy in one part of the organization and tactics in another.

Published in: Business
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Strategic Planning: The Difference Between Strategy and Tactics

  1. 1. How Strategy Works: The Difference Between Strategy and Tactics in Organizations
  2. 2. The purpose of the following chart is to illustrate two confusing strategy concepts: • The difference between objectives, strategies and tactics. • How a strategy in one part of the organization is a tactic in another, and visa versa.
  3. 3. How Strategy Works Board CEO Manage-ment Team Director of Dev Goal (why?) Sell Biz Max Revenue Expand Product Line Build an app Strategy (How?) Max Revenue Expand Product Line Build an app Build a game Tactic (what?) Expand Product Line Build an app Build a game Build Angry Birds clone
  4. 4. Simple tip for helping someone trying to sort out if they have the right plan: keep asking ‘why?’ Answering ‘why’ will force them out of tactics and into strategy and goals - moving from bottom to top on the chart. Strategy Board CEO Manage-ment Team Director of Dev Tactics Sell Biz Max Revenue Expand Product Line Build an app Max Revenue Expand Product Line Build an app Build a game Expand Product Line Build an app Build a game Build Angry Birds clone Why? What?
  5. 5. More Information Web: www.boardroommetrics.com Twitter: @boardroommtrcs Slideshare: slideshare.net/boardroommetrics LinkedIn: LinkedIn.com/boardroommetrics Phone: 905-709-4031 Email: info@boardroommetrics.com

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