http://www.boardofinnovation.com
An overview how we set up innovation projects for the teams at corporates. All based on the joint effort of a movie making process to inspire people.
7. How we run innovation projects
based on a movie process.
starting from
your vision.
up to the premiere
aka new product launch!
Warning: Spoilers ahead
8. Your team is key!
Let’s start with
a real casting
to select people.
9. Select 2 groups of ‘actors’
in your innovation team.
1. The Crew
3-5 people will form a core team
Someone of Mgmt + innovation lead
+ someone of us
They will lead the project internally
10. Select 2 groups of ‘actors’
in your innovation team.
2. The Cast
5-15 people of all departments
and functions
Make this group as diverse as
possible!
They will support different
workshop days + they will have
some homework to do.
13. Write down your Innovation
Script
Your innovation strategy:
• What is your target?
(be ambitious!)
• Define criteria to
measure the outcome
• Are there no go zones?
• Budget, planning,.. Don’t go lightly
• And so on... over this step!
cc thomashawk
16. Fast Forward to the future!
Define scenario’s: 10 Fields of opportunity
• Within each field you’ll explore ideas later on
What about subscription services?
Could we partner with one of our suppliers?
Can we find products for a new market of elderly?
...
• Don’t go too specific yet!
• 2 triggers will help you: A. B.
17. Fast Forward to the future!
A.
Internal triggers: From within the company
• Resources & insights that could be valorized
Imagine what you can do with all the data you have?
Customer needs that you know but don’t fulfill yet.
...
• Add-ons to existing products
Look for problem zones related to your products.
• And so on...
18. Fast Forward to the future!
B.
External triggers: How does your context change?
• Impact of trends on your organization
Look 5 year ahead or even further
...
• How will technology evolve?
Can you adapt to disruptions of your competitors?
• And so on...
19. Example Our ‘actors’ of the Cast will
Workshop exercise have to take up a role:
• Imagine you’re a student, a
fashionista, superhero,...
• How would they use your products?
cc happeningfish
20. This must be the m
And phase 3! ost
exciting part for th
e team!
21. Take your team out
in the field for the Idea Shooting
cc pbs.org
22. I repeat: Never ever have strategy brainstorms
within the company walls!
People will just hop in & out...
Their mindset is on
their endless todo list
and so on...
...just don’t... thx
Take your team out
in the field for the Idea Shooting
cc pbs.org
24. Aim for +200 ideas
Use a structured set of tools
• Invite both the crew & cast
even some clients, suppliers,...
• Have variety in exercises
• It will pore all energy out of
your team, really!
Have enough breaks & drinks
• Inspire people with visuals
• Preparation is key!
25. You’ll end up with information overload
Don’t panic!
27. Time to cut & paste all ideas in to
Visual summary Win & Fail analysis
First financials Impact on organization
Innovation level First Feasibility check
Check innovation script Concept benchmark
10 concept cards
29. Output, only 3 mini-business cases
Kill all suboptimal concepts
• Use evaluation criteria defined
in your innovation script
• Keep Quick Wins for later
Small ideas, easy to implement
• Make someone accountable
Who’s responsible per business case?
Time to kill your darlings... sorry...
30. Prepare the business cases
for Prototyping
Actions & Roadmap for testing do really
depend on the type of project.
Goal = Go/no-go decision
cc Philippe Put
31. Ready for the big
Premiere?
You will launch your
new product/service
soon...
32. But don’t forget to invite your
team to a big avant premiere.
cc eole
33. But don’t forget to invite your
team to a big avant premiere.
The Cast & Crew are your most important assets
• Present them the full business cases
Yes, before the big management & CEO presentation !
• Ask for final feedback
• They’re your biggest support at every division
Don’t forget: internal politics can be burden...
cc eole
34. Our structured way to create innovation blockbusters
Work load <1 Month 1-2 M 1-2 M 1M
Crew
Cast
35. Our structured way to create innovation blockbusters
Board of Innovation has delivered a surprising, We very much enjoyed the training and will
very well structured and productive approach to definitely use all the content and the method in
our ‘innovation challenge’. Their strengths? A the future.
good planning (that was strictly followed!), very Steffi Wolring, Innovation Lead at Otto Group
short response times, and a continuous focus, in
combination with a pleasant way of taking us out
of our comfort zone and letting us think ‘out of the
box’.
Caroline Ameloot - Marketing & Sales Director, Carglass / Belron
36. Download file?
Trainings & speaking Consulting & workshops
• Innovation tools • Next gen business models
• Business model design • Co-creation, service design
• Creativity techniques • Better revenue stream
• Evaluation methods • Disruptive & inspiring trends
• ... • ...
coffee@boardofinnovation.com @nickdemey @philderidder