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+50 Companies you should copy

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We've selected the most innovative business models out there and visualised the different revenue streams.

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+50 Companies you should copy

  1. 1. +50 Companies you should copy. Business Models Visualized by @boardofinno www.Boardofinnovation.com
  2. 2. 55 companies, different industries.
  3. 3. Key info Why innovative? Short description Link with Trends? Out of comfort zone? Extra Facts Industry Website How to read these cards:
  4. 4. How to read these cards: Business Model Visualized Revenue streams explained more info & inspiration
  5. 5. Avoid your Kodak or Nokia moment… hire our team info@boardofinnovation.com Let’s start with B2B examples > www.boardofinnovation.com
  6. 6. 1. VAB Car Checks in 3 key offerings Glass Repair/replace Carglass repairs little cracks in car windows (up to the size of a €2 coin) and replaces windows if any bigger damage occurs. Car checks When drivers of leasing cars come to have their window repaired, Carglass does some basic checks on the car and sends a report to the leasing company (eg. oil, tyres, anti frost liquid, etc.). Advise to drivers Carglass gives technical advise to the drivers of leasing cars. When the car needs a technical check, new oil, tyres or any sort, the Carglass technician sends the driver to a nearby dealer. 2. On which trends does this company focus? • Relationship building
 • Service packs
 • Prevention is better than cure
 • Value customer contact
 • Advise from an expert
 
 Facts • Carglass is the biggest original window purchaser word wide including car constructors. • Belron is active in 34 countries worldwide with a turnover of more than 2.8 billion Euros. Carglass is the Belgian subsidiary of Belron, a global window service provider. The core business is the repair and replacement of original car windows. The clients are both B2B (Insurances and lease companies) and B2C. The focus of this case is the extra services Carglass offers to lease companies when having contact with the driver of a car owned by the lease company. concept mapping by http://www.carglass.be HQ Industry to learn from Founded Transport 1989 • Due to preventive checks at Carglass service centers less urgent jobs have to be done by car mechanics. They also loose the regular checks so they are not happy with this evolution. 3. Does it bring people out of their comfort zone? BE Hasselt, BE Why Innovative? Key Info
  7. 7. 1. How do they make money? The leasing companies save big amounts of money by not having to pay for big interventions. Carglass is paid for the extra service offered to the leasing company. 2. Other companies with similar business model. • http://www.touring.be/ • http://www.vab.be/ 3. Business Model characteristics • Value-added selling • Selling data • Monetise existing customer contact business model mapping by Business Model Evolution: Drivers of leasing cars have the mindset not to care about their car. They don’t act when the first signal lights start burning. Apparently a lot of engines are ruined due to not filling the oil in time, which is an expensive repair for the leasing company. Reaction Carglass: Quick car checks keep the leasing companies up-to-date. Big interventions (eg. replacing the engine) by mechanics are replaced by small preventive jobs (eg. filling the oil). IncIncHQHQ Carglass IncIncIncInc Driver IncIncIncInc Leasing Company Glass repair/replacement 5 Payment per repair Evolution Reaction Carglass Invoice Data carchecks Advise from a Garglass Technican 5 Payment for carcheck IncIncIncInc Company Big interventions Small interventions 5 Money 5 Less Money
  8. 8. 1. Carglass Fleet services in 3 key offerings Glass Repair/replace Carglass’s core business is the repair of little cracks in car windows (up to the size of a €2 coin) and the replacement of windows with bigger damage. Relationship fleet managers Company fleets from 100 to several thousands cars are managed by a fleet manager. He has to arrange all services and practicalities concerning his fleet. Carglass puts tremendous time and effort to help them. Fleet checks One of the services Carglass offers is window checking of the whole fleet while parked. Immediate repair prevents the enlargement of the crack and often makes it possible to have a cheaper repair rather than a full replacement. 2. On which trends does this company focus? • Relationship building
 • Service packs
 • Prevention is better than cure
 Facts • Carglass is the biggest original window purchaser word wide including car constructors. • Belron is active in 34 countries worldwide with a turnover of more than 2.8 billion Euros. Carglass is the Belgian subsidiary of Belron, a global window service provider. The core business is the repair and replacement of original car windows. The clients are both B2B (Insurances and lease companies) and B2C. The focus of this case is fleet managers of companies that have a lease contract of several 100 to thousands of cars at a lease company. concept mapping by http://www.carglass.be HQ Industry to learn from Founded Transport 1989 • Most of the cars in company fleets are ownership of lease companies. They are of intrest to control the market by deciding which service providers the fleet managers work with. If fleet managers decide by their own, leasing companies loose control of the market. 3. Does it bring people out of their comfort zone? BE Hasselt, BE Why Innovative? Key Info
  9. 9. 1. How do they make money? Carglass has had a monopoly position for the last 2 decades. The arrival of cheaper competition gives leasing companies the chance to shift away from Carglass. By giving more custom services to the fleet managers Carglass keeps them as clients. Not loosing clients is in this case similar to making money. 2. Other companies with similar business model. • http://www.vertu.com/ 3. Business Model characteristics • Value-added selling • Reverse decision power business model mapping by Business Model Evolution: Leasing companies allocate the fleets they lease to a variety of service providers. Controlling the market in this matter puts pressure on the service providers and lowers their prices (PULL). Reaction Carglass: By offering custom services to each fleet manager, personal relationships are built. Fleet managers want to keep this relationship. They push their preferred service provider to the leasing company (PUSH). Competition IncIncHQHQ Carglass IncIncIncInc Company X IncIncIncInc Leasing Company IncIncIncInc Proxi Glass IncIncIncInc Touring Glass Glass repair/replacement Lead to CarGlass (PUSH) 5 Payment per repair Extra relationship services Right to provide service to Company X Demand Carglass (PULL) Right to provide service to Company Y according to allocation scheme Evolution Reaction Carglass Invoice
  10. 10. 1. Carglass insurance services in 3 key offerings Repair vs. Replace Carglass always goes for a repair if possible. Competition has a higher replacement rate and therefore the average cost at Carglass is the lowest in the market while having the highest price per repair job. Instant pay When an insured driver needs a repair/replacement, that person doesn’t have to pay. The invoice is sent directly to the insurance. Carglass makes the contact with the driver as pleasant as possible to stay the preferred service provider. Insurance services Being the most expensive glass repair provider on the market, Carglass offers extra services to the insurance so that the total value is still lower compared to competition (eg. pictures and management damage claims). 2. On which trends does this company focus? • Relationship building
 • Service packs
 • Instant pay
 • Maximising customer experience Facts • Carglass is the biggest original window purchaser word wide including car constructors. • Belron is active in 34 countries worldwide with a turnover of more than 2.8 billion Euros. Carglass is the Belgian subsidiary of Belron, a global window service provider. The core business is the repair and replacement of original car windows. The clients are both B2B (Insurances and lease companies) and B2C. The focus of this case are the services Carglass offers to the insurances. concept mapping by http://www.carglass.be HQ Industry to learn from Founded Transport 1989 • Insurances are paying for the pleasant experience of insured drivers and have no control on it.
 • Most of the jobs Carglass performs are done for insured drivers. Indirectly insurances have the feeling that they also pay for Carglass’s extensive advertising. 3. Does it bring people out of their comfort zone? BE Hasselt, BE Why Innovative? Key Info
  11. 11. 1. How do they make money? Every extra service (claims mangagement, pictures, receiving redirected calls, free phone number, etc.) has a value for insurance companies and therefor justifies a higher price per job. 2. Other companies with similar business model. • All hybrid and electric cars are sold with a value-added selling strategy (eg: Tesla, Toyota prius, etc.). • Any alternative energy solution (eg. solar panels). 3. Business Model characteristics • B2B2C • Value-added selling business model mapping by Business Model Evolution: Insurances prefer to minimise the contact with individual clients. The more business partners can take out of their hands, the happier they are. Reaction Carglass: Carglass has a value-added selling strategy that focuses on minimising the average price per customer for insurances and maximising the added value of extra services performed for insurances. IncIncHQHQ Carglass Insured driver IncIncIncInc Insurances Invoice 5 Repayment Repair/replacement window 5 Payment 5 Instant pay Data about damage Answer call Answer call to insurance Invoice Data about damage Insurance services Evolution Reaction Carglass
  12. 12. 2. On which trends does this company focus? Facts concept mapping by HQ Enterprise Activity ChallengedFounded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Value Creations B2B www.efficiencyexchange.com Accounting and controlling 2010 US • Simplification • Energy cost optimisation 1. Efficiency Exchange in 3 key offerings Factory analysis Efficiency Exchange looks at energy consumption per period of time, so they can find potential mistakes in bills and give advice on how factories can reduce their total energy and utility costs. Engagement The founder has implemented a policy that requires employees to work side- by-side with the factory workers to better understand their daily challenges and needs. User-friendly The platform does not require workers with specialised training or a background in energy efficiency. Also, no training or extensive paperwork is required as everything is built into the tool. • Energy management • Cost reductions • Big Data • Real-time analytics • Before starting her company, founder Taryn Sullivan spent one week doing every job in a factory so she could really learn what is going on by first-hand experience. • On average, EEx Change is able to save about 25% of costs per site. • Once firms realize how and where they have to look internally to save costs, would they still need companies like Efficiency Exchange to pinpoint these to them? Reston, US EEx Charge drives cost reductions and visibility through automatic bill analysis and real-time analytics with smart meter installations in Chinese manufacturing factories.
  13. 13. Business Model 1. How do they make money? 2. First steps to implementation 3. Business Model characteristics Economical buyer User buyer Technical/Legal buyer concept mapping byB2B • Ask accountants if they are 100% sure that there are no billing errors. • Ask factory managers if they understand their entire cost breakdown of the energy bill and if they adapt their operations to energy usage • First 30 days are free (as stated on their website). Afterwards, we assume that they receive a % of the energy bill savings. Efficiency exchange is the developer of EEx Charge, a cost management application for Chinese factories. Charge enables customers to control and understand their costs, while growing their business, and building the foundation for a better, more efficient global supply chain. IncIncHQHQ Efficiency exchange IncIncIncInc Factory manager Ability to compare old bills and enter new ones IncIncIncInc Accountant Cost-saving recommendations based on billing data Understandable breakdown of costs Finds billing errors Chinese manufacturing facility 5 % of energy savings Suppliers 5 Less spending on energy/utility bills Energy/utility services Overall cost saviings Energy supplier Utilities supplier Right to access data • Dynamic pricing (our assumption)
  14. 14. 2. On which trends does this company focus? Facts concept mapping by HQ Enterprise Activity ChallengedFounded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Value Creations B2B www.enprove.com Consulting and energy services 2010 BE • Energy reductions 1. Enprove in 3 key offerings Energy Analysis Enprove performs an energy analysis on a company’s consumption to detect errors or defects in the their energy installation. This way, faults can be pinpointed long before the next maintenance round. Everything in one place Enprove gives companies the ability to manage all their installations and buildings in one glance. Furthermore, all energy data can be seen visually on a dashboard for easy interpretation. Energy audits Enprove also offer energy audits and implementation of energy systems to ensure that clients have a lower total energy consumption. They do this based on thorough analysis of the needs of the client. • Sustainable energy usage • Real-time insights • Cloud storage • Big data • Smart factory (Internet of Things) • The founder, An Baezar, was announced to be the most promising female entrepreneur in Gentbrugge, Belgium • Enprove helped Athena Graphics, a pre-press company, to save 13% of their yearly energy consumption. Enprove provides companies a smart monitoring system, that will not only track but also analyse their energy consumption. Their Enalyzer software detects refringent leakages up to 6 times faster than conventional methods. • The operators that are currently making sure all electrical systems are working fine without waste, could have the feeling that management doesn’t trust their judgement. Gent, BE
  15. 15. Business Model 1. How do they make money? 2. First steps to implementation 3. Business Model characteristics Economical buyer User buyer Technical/Legal buyer concept mapping byB2B • Check if you had leakages or defaults that had been around for a larger period of time from previous maintenance. If so, calculate the cost you would have saved if repaired immediately • Enprove has mainly two revenue streams: 1) energy consultancy/advice for which they charge a certain amount per day and 2) Engrave software that they licence out to customers for a fixed fee per year. IncIncHQHQ Enprove IncIncIncInc Upper management IncIncIncInc Facility manager Data on ROI, payback times and energy saving measures before investment Temporary monitoring of energy saving installations Energy audits Implementation of energy management systems Energy consumption data Dashboard with analytics to improve bottom line Production/ Retail/ Real estate Yearly energy savings of 3 to 10% Supplier 5 Less energy costs Energy 5 Energy advice (€ per day) 5 Licensing cost of software (€ per year) Enprove provides companies a smart monitoring system, that will not only track but also analyse their energy consumption. Their Enalyzer software detects refringent leakages up to 6 times faster than conventional methods. • Licensing
  16. 16. 2. On which trends does this company focus? Facts concept mapping by HQ Enterprise Activity ChallengedFounded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Value Creations B2B • Increased flexibility • Increased ROI L www.floow2.com 1. Floow2 in 3 key offerings Advertise or Request Customers can advertise products or services they want to sell or rent out, while others can request for products and services that someone might have. Such communal platform saves considerable costs to both parties. Services The platform is not bound to products only. Customers can choose what they want from a range of services. This makes it easier for companies to find specific B2B services. No overcapacity Such sharing platform makes it easier for companies to get rid of their excess inventory. Thus, they can still make money on their inventory. • Sharing marketplace • B2B platform • FLOOW2 was the first company in the world to identify the opportunities of B2B asset-sharing. • The recent commitment of the top 5 Dutch construction companies to join the platform, now triggers competition in this rather traditional market for other companies to join as well. Procurement 2012 • Often it can be cheaper for companies to throw away unused products, rather than going through considerable effort to sell certain products and services. • Would you rent out assets (including workforce) to your competition? Luxembourg, L FLOOW2 World's Reset Button, the sharing marketplace for business equipment, services and personnel.
  17. 17. Business Model 1. How do they make money? 2. First steps to implementation 3. Business Model characteristics Economical buyer User buyer Technical/Legal buyer concept mapping byB2B • Subscription model • Asset sharing • Advertisement • Look at company’s inventory and determine whether and how your asset utilisation can be maximized. • Register as free user and find out if the platform meets your needs. • Floow2 provides an asset sharing platform, where subscribers pay according to the amount of total products they would like to share. For 5 shares, they pay €30, for 25 they pay €150 and for unlimited it is €300. Companies can also publish advertisements for 3 months for free, hereafter it is €1 per day. FLOOW2 World's Reset Button, the sharing marketplace for business equipment, services and personnel. IncIncHQHQ Floow2 IncIncIncInc Head of procurement IncIncIncInc Head of procurement IncIncIncInc Employee IncIncIncInc Employee Free-to-use Platform Free-to-use Platform Offer to be sold/rented out 5 Different subscription plans Requested product Requested service SME (offering product) SME (Requesting product) 5 €1/day for advertisement 5 Entire amount of “deal” Request of needed product/service
  18. 18. 2. On which trends does this company focus? Facts concept mapping by HQ Enterprise Activity ChallengedFounded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Value Creations B2B www.geckoboard.com Company metrics 2010 UK • Understandable data • Efficient decision-making 1. Geckoboard in 3 key offerings Customization Metrics can be defined so they are aligned with current business goals e.g. if you want to reach x amount of recurring revenue, then Geckoboard will keep track of those specific revenues. Strong Visuals All data is fully visualised so it is easier and more intuitive to understand. The manner in which the data is presented simplifies the entire decision-making process. Real-time Updates The real-time updates help the entire team to spot trends and opportunities across their company. Companies have the ability to spot issues before they manifest. • Real-time feedback • Big Data • Business Intelligence • The company received $1.5 Million from investors in the first round of funding. • In the first year after being launched, Geckboard got about 1400 customers including Atlassian, Groupon, Gdgt, SecondMarket and Stack Exchange. Geckoboard is an online dashboard product that lets businesses monitor company-related information in real time. All relevant data is communicated through the use of widgets across their entire organization. • Would such a service replace the need for analysts? Or do companies still need a human eye to link data to content. • Not all company goals can be quantified. The possibility that some goals (like company culture) are not seen as that important anymore. London, UK 2. On which trends does this company focus? 3. Does it bring people out of their comfort zone?
  19. 19. Business Model 1. How do they make money? 2. First steps to implementation 3. Business Model characteristics Economical buyer User buyer Technical/Legal buyer concept mapping byB2B • Investigate how data is being reported currently • How crucial is it that the entire team has access to data? • Does your team want to have insights on how the business is doing? • Geckoboard employs a subscription model, where customers can opt for a personal plan for $17, $53 for a startup plan, $359 for a company plan and a customisable enterprise plan. IncIncHQHQ Geckoboard IncIncIncInc Entire team IncIncIncInc IT Department IncIncIncInc Management/ project board Understandable visual data All data in one place Integration of all needed widgets Customisable metrics Company 5 Subscription plans for personal, startup, company and enterprise IP Restriction for safety reasons Motivation (actions aligned with business goals) No need to explain data Less search time for relevant data 5 Spend less to educate staff Efficient decision making Geckoboard is an online dashboard product that lets businesses monitor company-related information in real time through the use of widgets and communicate it instantly across their entire organization. • Multi-layer subscription model
  20. 20. 2. On which trends does this company focus? Facts concept mapping by HQ Enterprise Activity ChallengedFounded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Value Creations B2B • Occupancy rate reduction • Ease of communication US http://ibm.co/1y1vtPw 1. IBM Healthcare in 3 key offerings Process standardisation IBM provides hospitals with services that enable unit managers to manage their accountability and identify and clear bottlenecks by standardising all processes. Social networking IBM provides graphic representation of all physicians and roles attending a certain patient. This way, all relevant people can exchange patient-related messages and receive notifications about further updates. Predictive analytics With all data in one place, hospital staff members can better predict the demand of patient care (e.g. bad weather, epidemic, etc). This way, they can efficiently allocate all necessary resources while eliminating waste (or excess capacity). • The internet of things
 • Predictive analytics
 • Big Data • Network creation • Paperless • The incorporation of IBM solutions tools place in 2011 and was completed in 2012. • IBM’s Watson, the cognitive thinking and learning computer platform handily beat two Jeopardy champions in February 2011. If IBM’s Watson is used in a different field then it could revolutionise the healthcare sector. Patient-care management 2011 • Hospital staff have to deal with crucial and confidential information. By having everything available electronically, the data should be handled with care. • It requires a total make-over of the IT system. Hard to do step-by- step. • “Give a man a fish, and you feed him for a day. Teach a man how to fish, and you’ve just lost a business opportunity.” This principle also applies here New York, US This card is specifically based on the implementation of IBM services at Ottawa hospital. IBM (Healthcare) provides business analytics solutions to help healthcare plans and providers address three challenges: build efficient and sustainable systems, collaborate to improve patient care and treatment & increase healthcare access while providing greater value to payers.
  21. 21. Business Model 1. How do they make money? 2. First steps to implementation 3. Business Model characteristics Economical buyer User buyer Technical/Legal buyer concept mapping byB2B • Software-as-a-service• Investigate how many different network silos your company has and how all of them can be connected into one cohesive network. • Setup a first test in one department or on one patient and evaluate. • IBM provides different services to hospitals to ensure a mobile-driven platform. They offer the following services: IBM Technology, IBM Bluewards live and IBM Aruba network. The amount paid for these services remains undisclosed. IncIncHQHQ IBM IncIncIncInc Hospital staff IncIncIncInc Unit managers IncIncIncInc IT Head of hospital Process standardisation (saves time) Social network with colleagues regarding patients Private cloud for all data Ottawa hospital IBM Healthcare Integration Services 5 Fee per year for software 5 Consulting and development fee Predictive analytics (no wasted inventory/capacity) Less paperwork More productivity Save search time for documents Shorter hospital stays due to improved services (less cost) Patient 5 Less spending on patient Shorter stay Better focus on patient This card is specifically based on the implementation of IBM services at Ottawa hospital. IBM (Healthcare) provides business analytics solutions to help healthcare plans and providers address three challenges: build efficient and sustainable systems, collaborate to improve patient care and treatment & increase healthcare access while providing greater value to payers. * The hospital might have to spend less on the patient, though they also lose their revenue. A hospital is also a business after all. *
  22. 22. 2. On which trends does this company focus? Facts concept mapping by HQ Enterprise Activity ChallengedFounded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Value Creations B2B 1. Parse.ly in 3 key offerings www.parsely.com Customer Feedback 2009New York, US US • Clear real-time insights • Automation Real-time insights Parse.ly provides real-time insights and analytics on how each post is performing. This data can be used by analysts as reference point to make long-term strategic decisions. For the editors, it gives easy-to-understand information about its readership. Lifecycle analysis Editors don’t need analysts to see how well certain posts will do. Parse.ly provides them with predictive data that shows the lifecycle of each post. Visual All data is provided visually. Thus, anyone can access and understand the meta-data of the company. No need to have an analytical background. • Big data • Predictive analytics platform • Real-time insights • Natural Language Processing (NLP) • Customer voice • Received $6.05 Million in funding from investors including Fundersclub and Blumberg Capital. • Industry leaders, like Mashable, Slate, News Corp, and Conde Nast use Parse.ly to bring clarity to content, audience, and analytics. • What happens to all the in-house analysts? Can everything be done by automation or do we still need real people to provide relevant information and make links? Parse.ly is an analytics solution for digital publishers and the entire organization. It provides them with clear audience insights to answer questions about how readers are responding to content.
  23. 23. Business Model 1. How do they make money? 2. First steps to implementation 3. Business Model characteristics Economical buyer User buyer Technical/Legal buyer concept mapping byB2B • Predictive Analytics platform • Licensing • Adaptive pricing model • Open Source API • Free trial • Compare used system to potential data to be received • Try it for 3 articles and ask all internal stakeholders to compare current way of working to this service. • Parse.ly provides its platform licence for $1999 per month. Customers can also choose to engage with custom plans where they are charged according to the number of unique visitors of the website. IncIncIncInc Product team IncIncHQHQ Parse.ly IncIncIncInc Editorial IncIncIncInc Analysts IncIncIncInc Business and sales team Referral Data (engagement data, search engine data, etc) Pageviews, unique visitors, etc. 5 Saves development time of website Content recommendations for internal circulation Analyst platform Data about posts and customised meta-data Shareable links about campaign to customers Publishing company Ease of understanding 5 $ 1999 per month Clearer data translates into effective sales strategy IncIncIncInc Ad Company 5 Less spending due to more focussed advertising More focussed/specific services Parse.ly is an analytics solution for the entire organization. It provides digital publishers with clear audience insights to answer questions about how readers are responding to content
  24. 24. 2. On which trends does this company focus? Facts concept mapping by HQ Enterprise Activity ChallengedFounded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Value Creations B2B www.robinpowered.com Workforce productivity 2014 US • Increased meeting room efficiency • Ease of mind for the entire organisation Automatic room booking According to research, 1/3 of meetings are unplanned. So, if people walk into a certain room, Robin recognises them via iBeacons and automatically updates the calendar and books in this meeting until it goes on. Easy search Robin enables employees to see which rooms are currently free. This saves people a lot of time searching for a free place to have a quick meeting. Room analytics Robin provides room analytics that show how often rooms are used and how many different employees use a certain room. • The internet of things
 • Geo-location
 • Total Transparency • iBeacons (to sense arrival of people or recognise empty rooms) • Robin received $9.1 Million of funding from 9 different investors. • 40% of people spend 30 minutes per day just finding spare rooms to work. • Employees might get uncomfortable as such constant tracking would make it feel like “Big Brother is watching you”. Their every move being tracked by a device might not be appreciated with a lot of people due to their right to privacy. Boston, US Robin provides an online service that recognises the arrival of people in a certain room. The service automatically schedules in spontaneous meetings, or indicated whether a room is being used or not. 1. Robin in 3 key offerings
  25. 25. Business Model 1. How do they make money? 2. First steps to implementation 3. Business Model characteristics Economical buyer User buyer Technical/Legal buyer concept mapping byB2B IncIncHQHQ Robin IncIncIncInc User IncIncIncInc Estimote (recommended) IncIncIncInc Office manager iBeacons 5 3 beacons for $99 Room analytics Automatic room booking Tag placement 5 Subscription plans depending on room ($10 per room) Company Saves room-search time (30 mins per day on avg) iBeacon data • Software-as-a-service • Subscription based • How much time do your employees spend to find a free room? • Is the aggregated amount of that time enough to be converted into productivity? • Try for 1 room, it’s free! • Robin charges a company based on the number of rooms they have. One room is $10, up to 4 rooms is $40, up to 16 rooms is $160 and up to 32 rooms (in multiple locations) is $320. • Companies save 120 hours if statistic of 30 mins/day is true. Robin provides an online service that recognises the arrival of people in a certain room. The service automatically schedules in spontaneous meetings, or indicated whether a room is being used or not.
  26. 26. 2. On which trends does this company focus? Facts concept mapping by HQ Enterprise Activity ChallengedFounded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Value Creations B2B www.showpad.com Sales and Marketing 2011 US • Increased sales efficiency • Increased marketing efficiency 1. Showpad in 3 key offerings Available Everywhere Showpad provides enterprise software available on tablet, mobile and web apps underpinned with its cloud platform. This enables team members to access content for prospective customers from wherever they are. Alignment Showpad aligns both marketing and sales reps in a simple way. This way, marketing can be sure that the sales team is using the most up-to-date material and sales reps can easily locate all files they need on-the-go. Reporting Showpad help sales and marketing organizations work better together by delivering powerful reporting on content usage and sales productivity. Sales can focus on selling while marketing can optimize the content that aligns to revenue goals. • Cloud storage • Analytics • Transparency • Always connected • Pieterjan Bouten en Louis Jonckheere previously worked at Netlog, a social media website in Belgium. Then, continued to build an app-studio called “In the pocket”. • Showpad received $60,5 Million in funding from three investors. • They have 500 customers in over 40 countries including Intel, BASF, Siemens, Schneider and Audi. Showpad is a mobile sales acceleration platform that delivers contextual content to sales teams or channel partners on any device. • Such service would take away the need for sales reps to actively collaborate with the marketing department. This can lead to misinterpretations of some content. • Just like dropbox, Showpad streams the right content to your device, whenever connected to the internet. This could bring along security issues of sensitive content. San Francisco, US
  27. 27. Business Model 1. How do they make money? 2. First steps to implementation 3. Business Model characteristics Economical buyer User buyer Technical/Legal buyer concept mapping byB2B • Subscription model• What % of productivity gains can be achieved with this service? Is it more then €25/user ? • Would it save more than what it would cost per user per month? • Showpad has three types of subscription plans: a professional plan for €19 per user per month, a premium plan for €25 per user per month and an enterprise plan that is customisable. Showpad is a mobile sales acceleration platform that delivers contextual content to sales teams or channel partners on any device. IncIncHQHQ Showpad IncIncIncInc Marketing department IncIncIncInc Sales department IncIncIncInc Upper management Analytics on most shared and utilized documents Direct feedback from sales department on content made Platform for marketing and sales 5 Subscription fee of either €19 or €25 per user per month Company Tool including most recent content Assurance that most recent version for marketing is used Increased productivity before/during/after sales talk Save time on content search IncIncIncInc Customer Better services due to more informed sales team More leads
  28. 28. 2. On which trends does this company focus? Facts concept mapping by HQ Enterprise Activity ChallengedFounded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Value Creations B2B 1. Slack in 3 key offerings Offering 1 Offering 2 Offering 3 www.slack.com Communication 2013 • Increased productivity • Simplification Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. It also lets businesses plug in various other apps and then aggregate progress feeds and previews together. On a mission to make working life simpler, more pleasant and productive. • Slack was previously known as Tiny Speck. The company is founded by Stewart Butterfield, who happens to be the founder of the photo-sharing platform Flickr. • A year after launching, the company raised $120 Million in funding and attracted high-profile users like Medium, Soundcloud, Buzzfeed, etc with a valuation of $1.12 billion. San Francisco, US US Team members can create open channels where the entire team can join and collaborate. Via each channel, teams can share all kinds of files in different formats. There are also private channels, so say goodbye to all those unnecessary emails! With slack you can find files and search content across all channels within your team. It’s almost as easy as “googling”. Slack integrates all kinds of services, so you can keep using the tools that your team is already used to. • Communication platform • Crowdsourcing • Bottom-up management • It’s a new tool that only works sufficiently if everyone from the team uses it. Also, some employees are fed up with trying out new tools. • You can choose yourself when you want to be involved in the conversation. It’s impossible to force someone to be a part of a certain channel, which is not the case when you email someone and put them in CC. Open Channels Universal Search Integration
  29. 29. Business Model 1. How do they make money? 2. First steps to implementation 3. Business Model characteristics Economical buyer User buyer Technical/Legal buyer concept mapping byB2B • Freemium • Subscription with yearly discount • Decide how many integrations would be necessary • Choose subscription plan based on team needs • Slack uses a freemium model to earn revenue. Users can choose between a free plan or go with a subscription plan for $6.67 per month per user, that includes unlimited integrations and other features. IncIncHQHQ Slack IncIncIncInc Team leader IncIncIncInc Entire team IncIncIncInc IT head Frustration of unnecessary CC emails (external emails only) Real time communication Various integrations possible with other services used by the team Team Communication platform 5 Subscription fee of $6,67 per month per user (free up to 10k messages) Increased productivity gains (saves time) Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. It also lets businesses plug in various other apps and then aggregate progress feeds and previews together. On a mission to make working life simpler, more pleasant and productive.
  30. 30. 2. On which trends does this company focus? Facts concept mapping by HQ Enterprise Activity ChallengedFounded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Value Creations B2B www.viloc.com Asset management 2010 • Usage maximization • Usage tracking BE 1. Viloc in 3 key offerings Tags on all your equipment Viloc Tags are fastened to all kinds of tools, from drills and grinding wheels to hoisting equipment and generators. Such a tag is a little transmitter that is securely attached and protected against sabotage. 24/7 access The Viloc WebApp Gives 24/7 access to the status and location of all construction equipment. The app integrates with all current inventory systems. The internal invoicing can also be completely automated. Geo-location equipment Viloc helps to immediately locate and inventory your equipment. Apart from the fact that it’s just handy to know where everything is, it results in far less equipment being lost or stolen. • The internet of things
 • Geo-location
 • Total Transparency • 40% of all equipment in construction companies goes virtually unused. • 20% of all equipment in construction companies don't correspond to the inventory. • The total amount of equipment theft in Europe adds up to €7 billion on a yearly base. • Companies know exactly when, where and for how long equipment is used. Construction workers could feel like ‘big brother’ is watching them. 
 • Thieves hate these tags. It makes it barely impossible to steal equipment without noticing. Zandhoven, Belgium Viloc is a company automating tool management for the construction industry. By placing a handy little transmitter on all the equipment of a construction company, the equipment is directly linked to a web application at their office.
  31. 31. Business Model 1. How do they make money? 2. First steps to implementation 3. Business Model characteristics Economical buyer User buyer Technical/Legal buyer concept mapping byB2B • Product-Service combination • Subscription based • what is the % stolen or lost tools per year? • Free budget of €100,000 for implementation • Feasibility of ROI? (takes approximately 15 months) • As a setup cost, construction companies pay €15 per tag. • The service provided by Viloc (cloud, data aggregation, integration on Google Maps, WebApp) is prices at €0,5 per tag per month. Viloc is a company automating tool management for the construction industry. By placing a handy little transmitter on all the equipment of a construction company, the equipment is directly linked to a web application at their office. IncIncHQHQ Viloc IncIncIncInc Accounting department IncIncIncInc Construction site manager IncIncIncInc IT & Union representative Tool usage data Inventory management MaintenanceIntegration to existing network Viloc Cloud Construction company Viloc Tags Geo-localisation 5 Setup cost of €15 per tag 5 €0,5/ tag / month Viloc Hubs Tag placement Ability to track employees for mileage compensation (when travelling) Saves search time (5% of total productivity) Saves costs for stolen goods (10% of goods stolen annually) IncIncIncInc Construction equipment 5 Spend less on equipment Equipment
  32. 32. 2. On which trends does this company focus? Facts concept mapping by HQ Industry to learn from Founded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Different Channel 1. Wijeya Newspapers (Chemical leasing) in 3 key offerings Wijeya Newspapers has a Chemical Leasing contract with its ink supplier. Payment is based on printed copies of newspapers rather than on the kilograms of ink used. The ink supplier remains the owner of the ink. Both parties will be motivated to consume less ink with financial, environmental and, in this case, even internal health benefits as a result. Long-term contracts and the sharing of expertise are some of the prerequisites of chemical leasing. Colombo, Sri Lanka Chemicals 1979 • Chemical leasing between Wijeya Newspapers and General Ink resulted in ink savings of around 15,000kg, equivalent to approximately $50,000 per year. • Prints approx. 15 million newspapers/month. Wijeya newspapers shares know-how about their industrial process and the final product (newspapers). Their ink supplier has expertise in the appliances of different chemicals to print with. Use less / Pay less Shared Expertise Wijeya Newspapers pays for the service of printing a paper per copy and no longer for the volume of ink that is consumed per kg. The supplier stays owner of the ink. Chemical Leasing encourages better chemical management. The result can be seen in environmental advantages, as well as in consequential economic benefits for both suppliers and users of chemicals. • Product as a Service
 • Vertical Integration
 • More with less
 • Stakeholders are dependent on longterm partnerships. 
 • Full transparency concerning the created value of the project is key to make Chemical Leasing work. Are companies willing to share everything?
 • How much share of the profits does each party receive? http://www.wijeyanewspapers.lk/ LK
  33. 33. business model mapping by Business Model 1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Traditionally, suppliers sell bulk quantities of chemicals to end-users, and sell as much as possible in the interest of profit. By using such a model, the inefficient use of chemicals is being “rewarded”. Therefore Wijeya Newspapers ran a pilot project to lease ink of their supplier. The supplier offered the service of newspapers to be printed sufficiently no matter how much ink was used. Both parties shared expertise to reduce ink consumption, waste and to increase profit. • Product as a service • Long Term Partnership • Shared profits • Shared expertise • http://www.unido.org/ • http://www.chemicalleasing.com/ • http://leaseplan.com/ • http://nl.mudjeans.eu/Lease-a-Jeans The partnership has two revenue streams: 1. A reduction in cost by lowering the ink consumption and 2. The supplier taking back waste material makes it possible to sell unused ink again. Society IncIncHQHQ Wijeya Newsp. 1 reputation Less environmental impact Consumer Newspaper 5 IncIncIncInc Other ink user IncIncIncInc Ink Supplier Recycled ink IncIncIncInc Waste Processer 5 Less Money Less waste to be processed 5 Share extra profits 5 Money Print newspapers 5 Payment per printed newspaper Waste ink
  34. 34. 2. On which trends does this company focus? Facts concept mapping by HQ Enterprise Activity ChallengedFounded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Value Creations B2B www.wranx.com Employee training 2014 UK • Effective sales efforts per employee • Automation Learning technique Wranx uses a learning technique (Spaced Repetition Learning), that was used by B2C services such as Duolingo. This accelerated form of learning helps companies to use this already successful technique in a B2B environment. Gamification The application uses gamification elements to keep employees engaged. Employees can review rankings and achievements, that work as simple incentives and provide valuable back- end data regarding competency, knowledge acquisition and expertise. Mobile and desktop Employees can use this service wherever and whenever they want. Continuous learning does not require the classroom anymore. • Gamification • e-Learning platform • Employees shape their own carreer (intrapreneurship) • One of the biggest competitors for Wranx is Loop that raised $2 million in seed funding. • Wranx has a strong set of partners that include big players like Google and Amazon. Wranx provides employees quick, effective educational tools to become skilled in a number of areas. • HR will have less control over when and what employees will learn. • It does not replace existing learning and development initiatives, but HR managers might feel otherwise. London, UK 1. Wranx in 3 key offerings
  35. 35. Business Model 1. How do they make money? 2. First steps to implementation 3. Business Model characteristics Economical buyer User buyer Technical/Legal buyer concept mapping byB2B • Facilitate platform so employees can get used to an additional learning “game”. • Wranx sells a platform (undisclosed amount), where employees can make use of a learning program to close their knowledge gap so they can engage in more effective sales. IncIncHQHQ Wranx IncIncIncInc Employees IncIncIncInc Upper management IncIncIncInc HR/IT Learn on-the-go No knowledge gaps 5 Effective work force Track employee competencies Learning platform Learning platform Organization Motivated workforce (as they choose their own development plan) Gamified learning 5 Platform fee Wranx provides employees quick, effective educational tools to become skilled in a number of areas. • Software-as-a-service (Wranx provides the software and platform to an organization)
  36. 36. 2. On which trends does this company focus? Facts concept mapping by HQ Enterprise Activity ChallengedFounded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Value Creations B2B • Safer driving • Increased maintenance efficiency US www.zubie.co 1. Zubie in 3 key offerings Vehicle health alert Zubie sends alerts about vehicle health. In real-time employers can receive notifications when an engine problem occurs or if anything else is wrong with the car. Thus, saving further damage, costs and preventing dangerous situations. GPS tracking Zubie provides a live map of all vehicles on the road. Giving information if and when someone has left an important location without driver involvement. Gamified scoreboard Users get ranked based on their driving behaviour. This way, employers can actively monitor whether their employees are driving responsibly. Each driver also gets a scorecard to track and improve their own driving. • The internet of things
 • Geo-location
 • Total Transparency • Gamification • Zubie received a total of $25.8 Million in funding from 8 investors • Main competitors of Zubie are Automatic and Dash, claiming to be “the fitbit for cars”. Automotive vehicle services 2012 • As the Zubie key is connected to the internet, it is possible that the network gets hacked. In case of cyber attacks, a lot of damage can be done to the car and its data. • Employees don’t want to be tracked (privacy concerns). • Employers were able to charge employees with anything, but now if they can track employees accurately, they cannot charge employees more than stated. Sullivan Islands, US Zubie is a connected-car app that provides location tracking, driver scoring, alert and location sharing services by connecting each car to the internet with a Zubie key.
  37. 37. Business Model 1. How do they make money? 2. First steps to implementation 3. Business Model characteristics Economical buyer User buyer Technical/Legal buyer concept mapping byB2B • Software-as-a-service • Subscription based • Product-service combination • Test with a small team and get feedback from them on how their experience has been. • Make sure your “testing panel” agree to use this service themselves. • Zubie provides its services for an annual fee of $149.95 per vehicle, which automatically gets renewed each year. IncIncHQHQ Zubie IncIncIncInc Employees IncIncIncInc Upper management IncIncIncInc IT Department Automatic alert when leaving or reaching location Insight into driving behaviour Gamified scoreboard Easy tracking for insurance purposes Zubie cloud Zubie keys Zubie key placement Companies with company cars 5 $149.95 per year per key Accurate tracking of mileage Supplier 5 Less Maintenance costs Maintenance Zubie is a connected-car app that provides location tracking, driver scoring, alert and location sharing services by connecting each car to the internet with a Zubie key.
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  40. 40. 1. VAB-Club in 3 key offerings Great Deals Partners of VAB give interesting deals to VAB-Club members. Offers vary from gasoline to energy and from car rental to glass repair. It’s communicated that you can earn back your entire membership fee. Community Being member of the VAB-Club opens up a lots of exclusive services. To illustrate: If you want to sell a car, VAB certifies it and offers it for sale to the other members of the community. All-in-one-price All de reductions and extra service you receive as a member are included in the price you pay for your subscription of the mobility service of VAB. 2. On which trends does this company focus? • One Stop Shop • Connect with an expert
 • Service packs
 • Price transparency Facts • VAB-magazine has the most readers of all magazines in Belgium. • Spokespeople of VAB are one of the important stakeholders in mobility lobby groups for both Belgium and Europe. VAB is a Belgian service provider helping anyone with mobility problems. In the last century VAB built the biggest mobility club of Belgium offering several ways to make sure all their clients can enjoy driving even more. In this case we focus on the VAB-Club and the extra benefits provided for members. concept mapping by http://www.vab.be HQ Industry to learn from Founded Transport VAB: 1924 VAB-Club: 2014 • Will companies give reductions for your clients? 3. Does it bring people out of their comfort zone? BE Antwerp, BE Why Innovative? Key Info
  41. 41. 1. How do they make money? VAB receives referral fees when Club members pay something to partners. The club does also create value for it’s members so it gives VAB a competitive advantage. In an indirect way the partners pay back a part of the members’ subscription. 2. Other companies with similar business model. • earnieland.com 3. Business Model characteristics • Online community • Subscription Service • B2B2C • Broker Model business model mapping by Business Model VAB provides support in case clients have an immobility emergency with their car or other way of transport (eg. motorbike). The VAB-Club is a community with extra services VAB gives to its members. Partners use the community of VAB-Club members as a platform to make their brand or service more visible. IncIncHQHQ VAB Club Member IncIncIncInc Q8 (gasoline) IncIncIncInc Luminus (energy) IncIncIncInc Hertz (car rental) IncIncIncInc Etc. Partners of the VAB-Club 5 Referral fee (% per conversion) Visibility on website & in VAB magazine 5 Buy from partner with a reduction on normal sales price 5 Subscription VAB services VAB services Membership VAB-Club
  42. 42. 2. On which trends does this company focus? Facts concept mapping by HQ Industry to learn from Founded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Enriched information 1. Uber in 3 key offerings Uber is an on-demand ride service that connects passengers with drivers of cars through an app. Anyone with a driver’s license, a new car & no traffic ticket can become an Uber driver. San Francisco, US Transportation 2009 SF • Despite being banned in Brussels, Uber is still offering its service to local customers. • Uber has raised over 8 billion in funding from 70 investors. By letting anyone with a decent car & driving ability earn extra money in their spare time by becoming an Uber driver, Uber is increasing the use of existing cars. Flexible pricing Increase use Passengers can see the average rating, the names & a photo of their drivers before the car arrives. After the ride, they can also rate the driver, just as the drivers can rate the passengers. The price of the ride depends on the demand. If high demand, then the price increases. However, users can always request a fare quote to have an idea of how much the trip will cost. • Shared Economy • Mobile internet • Big data (for pricing) • Cashless payments • The taxi industry argues that Uber undercuts prices & less secure/safe for the users. To Uber’s defence, it screens all potential drivers & let go of drivers with an average rating below 4 out of 5. • You can not pay by cash & have to store your credit/debit card information on Uber’s website in order to be able to use the service. www.uber.com
  43. 43. business model mapping by Business Model 1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics • Platform based • Crowd based • https://www.lyft.com/ • https://www.side.cr/ • https://relayrides.com/ Uber takes a 5-20% commission on all the rides made through it’s service. Since all payments is done automatically through the app, Uber ensures to capture a part of the transaction. Uber is an on-demand ride service that connects passengers with drivers of cars through an app. Anyone with a driver’s license, a new car & no traffic ticket can become a Uber driver. IncIncHQHQ UberDrivers Passengers Future passengers Car driving for Uber Insurance Driving App 5 $ / trip Trips on demand (via app) Voucher 1 Reputation 5 -5% to -20% commission Trust Voucher Referral 5 Future Purchase Exposure
  44. 44. 1. Humble Bundle in 3 key offerings Get a “bundle” of digitals Bundle offerings are typically 2- week periods where between three to five games are offered. People can set their own price, but of they pay more than the average, they get an extra product. Pay what you want Bundles are offered at a pay- what-you-want model. The purchaser is able to name any price for the bundle. Prices may vary between $1 and $10.000. Divide the profit The interface gives users the chance to determine how to distribute their contribution as a split between the developers, the charities for that event and a "Humble tip" 2. On which trends does this company focus? • Involve charity • Full transparency • Fully digital Facts • Initially focussing only on indie games evolved to many shapes of “digital content” • Over $75 million being raised for charity (08/2016) • Minimum purchase price is $1, every 2 weeks a new bundle is offered. concept mapping by https://www.humblebundle.com HQ Industry to learn from Founded Gaming 2010 • Clients are in control of who gets the biggest share of the revenue. • The smart incentive system, beat the average, raises the average price donated over time. Early customers will get more for less. 3. Does it bring people out of their comfort zone? US San Francisco, US Why Innovative? Key Info The Humble Bundles are a series of collections ("bundles") of video games, music albums or eBooks that are sold and distributed online at a price determined by the purchaser. The bundles are typically offered during a two- week period; sales often include bonus games or media offered mid-week through the sale for those that have already purchased the bundle or otherwise pay more than the average.
  45. 45. 1. How do they make money? Humble Bundle is fully dependent on the pay-what-you-want concept. People can choose what goes to the author, charity and Humble Bundle itself (what they call the Humble tip). On average, 15% of the total funds. 2. Other companies with similar business model. • http://genero.us • Pay-what-you-want restaurants • Radiohead’s album - In Rainbows 3. Business Model characteristics • “Pay-what-you-want”model • Charity-based • Split the profit business model mapping by Business Model The Humble Bundles are a series of collections ("bundles") of video games, music albums or eBooks that are sold and distributed online at a price determined by the purchaser. The bundles are typically offered on a semi-regular basis during a two-week period; sales often include bonus games or media offered mid-week through the sale for those that have already purchased the bundle or otherwise pay more than the average. IncIncHQHQ Humble Bundle Gamer Digital games 5 Set your own price IncIncIncInc Content OwnersCharity 5 Set % donation 5 Set % donation 5 Set % commission
  46. 46. 2. On which trends does this company focus? Facts concept mapping by HQ Industry to learn from Founded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Free use of Patents 1. Tesla Motors in 3 key offerings Tesla Motors designs, develops, manufactures and sells premium electric vehicles (EV’s) to consumers and advanced electric vehicle power train components to manufacturers. This case focuses on Tesla’s Supercharger network. Palo Alto, California, US Automotive industry 2003 US • Co-Founder and CEO Elon Musk also founded Paypal, SpaceX and serves as president of SolarCity. • A Supercharger charges 10 times faster than your home plug would be able to. • Tesla Motors says a new version of the Model S electric car is the quickest production car in the world from zero to 60 miles per hour. Drivers can travel throughout the U.S. and Europe along well traveled highways with the Supercharger Network. At these stations Tesla cars (and other EV’s with Tesla’s technology) can be recharged 50% within 20minutes. Free Charge or Battery swap Super Charger Network The batteries of Tesla charge faster and last longer than any other on the market. Since June 2014, Tesla allows all other car manufacturers to use their technology free of charge. Establishing a standard for EV’s is what Tesla aims at. When you buy an EV with Tesla Technology, you pay a surplus for the electricity it will consume in its entire lifetime. 
 At a power station you have the choice: a free charge or a 90 seconds battery swap for €50 - in other words: free or fast. • Rise of customer experience
 • Cross industry companies
 • Guilt-free is the new status symbol • All car competitors using Tesla’s technology, will have to sell their cars with a prepaid energy plan for the full lifetime of the car. In fact, they sell Tesla’s services.
 • Currently, the roughly 40,000 Teslas on the U.S. roads contain 3.3 gigawatts of storage, equal 14% of total U.S. grid storage. Their influence on global energy levelling will only rise the coming years. http://www.teslamotors.com/supercharger
  47. 47. business model mapping by Business Model 1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics • Open Source • Vertical integration • Cross Industry • BMW i DC Fast Chargers • www.car2go.com • Drivers pre-pay their energy for the next 10 years, Tesla on its turn invests the money in the Supercharger network and makes sure the energy provided becomes cheaper.
 • Competitors pay Tesla for every car using the network. Tesla Motors designs, develops, manufactures and sells premium electric vehicles (EV’s) to consumers and advanced electric vehicle power train components to manufacturers. This case focuses on Tesla’s Supercharger network. IncIncHQHQ Tesla Motors IncIncIncInc Power Station IncIncIncInc Power Station SuperCharger network Tesla Owner Tesla Owner Community of Tesla Owners EV owner IncIncIncInc Other car manufacturers Solar City 5 Money 1 Reputation Tesla car Electric Vehicle 1 reputation Super fast Charging Free Service Battery Swap 5 €50/swap 5 €60k (car) 5 €1500 (powerplan) 5 car 5 €1500 (powerplan) Maintenance Solar Panels Building & Maintenance Chargers 5 €1500 (powerplan) Free use of patents
  48. 48. 1. Shiply in 3 key offerings Request a transport service After creating an online account, consumers list what they need to ship and provide details about pickup, delivery and shipment dates. Anything from a pet carriage to a car can be listed. Users get the best deal Transport providers then bid for the shipment, potentially turning unused space in their trucks into profit. Shiply’s system means that as companies try to outbid one another, users typically save about 75% on their shipping costs. Reducing CO2 emissions 2. On which trends does this company focus? • e-Commerce (delivery) • Online matchmaking platform • Get the best deal • Valorize Overcapacity Facts • Currently over 57.000 transport providers listed on shiply.com and 2 million users. • As Shiply depends on reaching a critical mass of users, a partnership with eBay was developed. concept mapping by http://www.shiply.com HQ Industry to learn from Founded Transportation 2008 • Users don’t get a quote immediately. They don’t know what the shipping costs will be in advance. 3. Does it bring people out of their comfort zone? London, UK Why Innovative? Key Info Shiply is a UK-based company providing an internet marketplace where transport service requesters may list items they need to move, and where providers of transport services can bid in a reverse auction format. Filling up unused delivery spaces , CO2 emissions are reduced and customers get better prices. UK 25% of European lorries run completely empty. By filling up this space, Shiply makes sure trucks get extra cash for unused space, and saves consumers money. Of course, it’s beneficial in terms of reducing CO2 emissions too.
  49. 49. 1. How do they make money? Shiply works as a broker, taking a commission on transactions . Transport service providers’ bids are subjected to a tiered fee structure (4%-10%, depending on the amount of the transaction) called the success fee. Additional, an Auction Service Fee is requested which covers the online service. 2. Other companies with similar business model. • http://www.uship.com • http://www.anyvan.com • http://klickcouriers.com 3. Business Model characteristics • Broker Model • Reverse auction format • Partnership model business model mapping by Business Model IncIncHQHQ Shiply Transporter Service Providers Requester IncIncIncInc Transport service provider IncIncIncInc Transport service provider Competition Transporting Service 5 Money Bidding Acceptance 5 Auction fee 5 4 - 10 % Request Bidding Transport Availabilty Shiply is a UK-based company providing an internet marketplace where transport service requesters may list items they need to move, and where providers of transport services can bid in a reverse auction format. Filling up unused delivery spaces , CO2 emissions are reduced and customers get better prices.
  50. 50. 1. SFpark in 3 key offerings Detects available spaces Parking sensors detect parking availability. Users can check the availability of spaces online, via text message or smartphone, before they’re heading to their destination. Demand Responsive Pricing Parking prices are incrementally raised or lowered in SFpark areas based on demand. Rates may vary by block, time of day or week; they change no more than once a month and only in small increments (max +$0,5/time). Special event pricing During special events, parking meters on blocks within walking distance of the ballpark operate until 10pm Monday to Saturday and are priced between $5 and $7/hour for events. 2. On which trends does this company focus? • Data Monitoring • Public Transport 2.0 • Big Data • Open Data & Full Transparency (API) Facts • The SFMTA will use the results of the SF park pilot evaluation to develop a proposal for expanding the SFpark approach to the SFMTA’s other meters, lots and garages in the city. • SFpark encourages independent developers and researchers to use its public API, open data and open source code to create new apps and data visualizations that support the project. concept mapping by http://www.sfpark.org HQ Industry to learn from Founded Transportation 2010 • Demand-responsive pricing encourages drivers to park in underused areas and garages, reducing demand in overused areas. The user has to check the best price each time he heads to a new destination, which can be experienced as a hurdle. 3. Does it bring people out of their comfort zone? San Francisco, US Why Innovative? Key Info San Francisco Municipal Transportation Area established SFpark, to use new technologies and policies to improve parking in San Francisco. Parking spaces are provided with a sensor, detecting parking availability. By collecting and distributing real-time information about where parking is available, drivers can quickly find open spaces. To help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and down to match demand. US
  51. 51. 1. How do they make money? SFpark makes money with providing parking spaces in San Francisco city-area. Parking prices are incrementally raised or lowered in SFpark areas based on demand. 2. Other companies with similar business model. • https://www.bicing.cat/ • http://waze.com • http://www.moovitapp.com/ 3. Business Model characteristics • Open Data • Dynamic Pricing Model • Public Service • Match Demand/Supply business model mapping by Business Model San Francisco Municipal Transportation Area established SFpark, to use new technologies and policies to improve parking in San Francisco. Parking spaces are provided with a sensor, detecting parking availability. By collecting and distributing real-time information about where parking is available, drivers can quickly find open spaces. To help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and down to match demand. IncIncHQHQ SFpark Parked car in underused area SF car ownerPilot Partners IncIncIncInc Partner IncIncIncInc Partner IncIncIncInc Partner Car @ home Parked car in overused area 5 Money Development Location 5 more Parking space Application Experience Where to go Location 5 less Parking space
  52. 52. 2. On which trends does this company focus? Facts concept mapping by HQ Industry to learn from Founded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Free energy assessment 1.Sealed in 3 key offerings Sealed is an energy company that guarantees savings from home efficiency improvements. After efficiency improvements are installed by local partners, Sealed replaces existing energy bills with a single Sealed energy Bill guaranteed to be lower than normal. New York City, NY, United States Energy 2012 US • Sealed is the first energy company that guarantees energy bill savings from home efficiency. • Team description on their website: Team Sealed is a passionate group of nerds that want to make energy efficiency a complete no-brainer for every single homeowner. Sealed will become your utility billing agent, paying your energy bill and loan payments. Hereby, customers only receive a single bill Also Sealed guarantees savings compared to previous scenario. Home improvements One bill Homeowners will have a free assessment by a contractor partner to see where energy can be saved. A Sealed energy advisor will create a customised plan for the customer and then implement all efficiency improvements. • Big data • Energy savings • Global warming • Simplification • One-stop shop • Sealed reduces the energy usage of homeowners. Utility companies sell less energy which is why they could become hostile or indifferent towards the business model of Sealed. • If the assessment is “free”, what’s the catch? Consumer might feel that Sealed will take away all the savings and keep it for themselves. http://www.sealed.com/
  53. 53. business model mapping by Business Model 1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics • Broker Model • Partnership • B2B2C • doorsteps.comSealed makes money if home owners save more on their energy bills than Sealed guarantees. They take a 20-25% cut of the savings recurring on a monthly basis (as each new situation becomes the “previous” situation) Sealed is an energy company that guarantees savings from home efficiency improvements. After efficiency improvements are installed by local partners, Sealed replaces existing energy bills with a single Sealed energy Bill guaranteed to be lower than normal. IncIncHQHQ Sealed Home owners IncIncIncInc Local contractor Optimises energy consumption 5 Single payment Single bill IncIncIncInc Energy companies Energy (gas, electricity) 5 Sealed keeps part of monthly savings 5 Referral fee IncIncIncInc Engy assesment partner 5 Salary Free energy assessment Right to direct debit Boiler, etc. 5 Money for services Utility and energy bills Free energy assessment Partners 1 1 2 3 4
  54. 54. 2. On which trends does this company focus? Facts concept mapping by HQ Industry to learn from Founded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Franchise Model 1. Sanergy in 3 key offerings Sanergy builds and franchises low-cost, high-quality sanitation facilities called “Fresh Life Toilet” (FLT) to make hygienic sanitation affordable and accessible throughout Africa's informal settlements. They collect the waste on a daily basis and convert the waste at a centralized facility into useful by-products. Nairobi, Kenya Sanitation & Waste Management 2010 • Sanergy experienced tremendous growth in 2014. They started the year with 372 toilets run by 192 “Fresh Life Operators”. By the end of 2014, they successfully launched 623 franchises to 295 FLOs. • Each toilet is sold to individuals for around $500 each. A 14-strong "Fresh Life frontline" team collects the waste each day and takes it to a processing site, where it is turned into organic fertiliser. Sanergy converts the waste at a centralized facility into useful by- products such as organic fertilizer and renewable energy. East Africa faces a 3GW shortage and is actively in demand for consistent supply from renewable sources. Collect Service Convert Waste “Fresh Life Operators” become franchise partners: apart from the FLT they get training, access to financing, ongoing operational and marketing support, and a daily waste collections service. FLOs supply toilet paper, soap & a hand washing stand. Waste is collected on a daily basis. Each toilet has 2 removable waste cartridges. Sanergy organizes a daily waste collection, included in the franchising service. • Reverse Innovation • Micro Franchising • Sustainable Processes • What do people think about using human manure as part of growing their food? • Is the business model sustainable enough? If sanitation services aren't commonly used or culturally appropriate, would the community be willing to pay for it? KE https://www.saner.gy
  55. 55. business model mapping by Business Model 1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Sanergy builds and franchises low-cost, high-quality sanitation facilities called “Fresh Life Toilet” to make hygienic sanitation affordable and accessible throughout Africa's informal settlements. They collect the waste on a daily basis and convert the waste at a centralized facility into useful by-products. • (micro-) franchising model • business in a box • micro-financing • community of entrepreneurs • http://fanmilk.com • http://visionspring.org • http://ruralspark.com • http://nuruenergy.com For Sanergy, it is the waste-to-fertilizer side of the business that is the “real driver of revenue”. They collect this waste through their not-for- profit franchising brand “Fresh Life Toilets”, supporting entrepreneurs in emerging markets. IncIncHQHQ Sanergy IncIncIncInc Horticultural company Fresh life operator Fresh life operator Fertilizer 5 €300-€600 / ton Fresh Life Toilet Right to use brand 5 €500 Consumer Daily waste collection Waste 5 Money Toilet Service IncIncIncInc Company Toilet paper, Soap, ... 5 $0,06 Fresh Life Entrepreneurs
  56. 56. 2. On which trends does this company focus? Facts concept mapping by HQ Industry to learn from Founded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Real estate data 1. Redfin in 3 key offerings Redfin provides real estate search and brokerage services through a combination of an online real estate platform and access to local real estate agents Seattle, WA, United States Real estate 2004 US • Redfin serves 23 markets in the USA and has cleared more than $13 billion in home sales • More than 10,000 customers buy or sell a home with Redfin each year. Redfin enhances the customer experience by enabling potential buyers to go through a 3D viewing of a house. Transparency 3D Walkthrough Using online search tools offered by Redfin, customers can search for homes and provides them market data on the surrounding neighbourhood, property history, public records and schools. Customers review the real state agent upon which the commission of the agent is based on. Redfin also has a network of real estate agents that can meet buyers on home tours and can give advice based on data. • Data transparency • Big data • End-to-end consumer experience • During a 60 Minutes TV interview in 2007, CEO Glenn Kelman called real estate "the most-screwed-up industry in America," which led to harsh criticism from brokers in blogs and at real estate conferences. • In 2012, Redfin received criticism again regarding using imprecise data. Redfin took the tool offline. http://www.redfin.com/
  57. 57. business model mapping by Business Model 1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics • End-to-end brokerage model • Online and offline combination • www.doorsteps.comRedfin acts as a brokerage and earns its revenue when customers buy or sell homes through Redfin’s real estate agents. The customer’s refund is calculated on a sliding scale and based on the list price of the home. Redfin provides real estate search and brokerage services through a combination of an online real estate platform and access to local real estate agents IncIncHQHQ Redfin Home-seller Buyer IncIncIncInc Redfin agent IncIncIncInc Partner agent* Real Estate Agents Advice and curation services Data on real-estate 5 1.5% of the purchase price 5 1.5% of the purchase price Online Tools Online Tools Advice and curation services 5 Benefits + salary + cust. satisfaction bonus * A partner agent is selected when no Redfin agent is available or when you choose this option yourself.
  58. 58. 2. On which trends does this company focus? Facts concept mapping by HQ Industry to learn from Founded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info c Points 1. Recyclebank in 3 key offerings New York City, NY, United States Waste industry 2004 US • Recyclebank is the largest green social network of 4.8 million members, has increased recycling rates in +300 communities and partnered to recycle nearly 3.8 billion pounds of waste in total. • In 2013, Recyclebank has been ranked as #37 in Fast Company's World's 50 Most Innovative Companies for making eco-friendly behaviour a big game Recyclebank enables brands to interact with key audiences. The points/digital currency allows Recyclebank to promote brands authentically, and provides consumers with the motivation and tools to engage with measurable results. Discounts and deals Brand engagement By engaging and incentivising the user online and offline, members can earn points and rewards for making their life sustainable that can be redeemed for products and services. Partnered up with local and national retailers and brands, members of the Recyclebank can redeem their points for discounts and deals at more than 4,000 reward partners and at their own online store One Twine. • Sustainability • Digital currency • Create awareness • The endorsement of one recycling scheme by local authorities could shut down the debate on what other policy options are available. https://www.recyclebank.com/ Recyclebank is an online platform that motivates individuals and communities with an incentive program to help people live a sustainable life. With a mix of education, rewards and impact metrics Recyclebank changes consumer behaviour. The points earned can be redeemed at partner retailers for deals and discounts.
  59. 59. business model mapping by Business Model 1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Recyclebank is an online platform that motivates individuals and communities with an incentive program to help people live a sustainable life. With a mix of education, rewards and impact metrics Recyclebank changes consumer behaviour. The points earned can be redeemed at partner retailers for deals and discounts. • Partnership • Credit system • B2C, B2B and B2G • http://www.earnieland.be/ • http://www.ecomarket.com/ • http://www.changers.com Governments save money by generating income from recycling and cutting down on their landfill costs. They share those savings with Recyclebank. Second revenue stream comes from the brands that pay for the opportunity to display their ads and sponsored content, to induce people to sample their products. IncIncHQHQ Recyclebank IncIncIncInc One Twine Consumer Points or discounts Leads for partners/ advertisements Pay with points 5 Discounted price Product Government Green community 5 % of savings on landfill costs 5 Referral fee
  60. 60. 1. Quirky in 3 key offerings Submit ideas Anyone can submit an idea that is according to the guidelines and requirements made by Quirky. After submitting the idea, the community decides whether they will pursue making the product or not. Weekly voting Every week, industry experts, users and members of the community gather to vote on the products they will work on. Co-design If you see a product you are interested in, you can help do-design it. The attributes you can help with range from colour to price to the look and feel of the product. 2. On which trends does this company focus? • Crowdsourcing • E-commerce • Co-creation Facts • Quirky was founded in 2009 by Ben Kaufman, who is also the company’s CEO. Quirky is Kaufman’s third entrepreneurial venture. He previously founded Mophie and Kluster. • The company received $175.3 Million in funding from a total of 10 investors. Quirky brings new consumer products to the market by enabling interaction between the online global community and Quirky’s product design staff. Then, the design staff co-creates the products to bring them to life. The platform works as a social network for product development. concept mapping by www.quirky.com HQ Industry to learn from Founded E-commerce, 2009 • What happens to the ideas that are submitted but not chosen to be worked upon, even though the inventor paid money for it? Who owns the product? 3. Does it bring people out of their comfort zone? US New York, US Why Innovative? Key Info
  61. 61. 1. How do they make money? Creators that wants to submit their idea, pay $99 to Quirky regardless of it being produced or not. Furthermore, Quirky keeps a small percentage of the revenue from products of the e-Shop. 2. Other companies with similar business model. • / 3. Business Model characteristics • E-commerce • Fixed commission • Co-creation business model mapping by Business Model Quirky brings new consumer products to the market by enabling interaction between the online global community and Quirky’s product design staff. Then, the design staff co-creates the products to bring them to life. The platform works as a social network for product development. IncIncHQHQ Quirky DesignersInfluencers Idea creator Product buyers 5 $99 Product 5 Money Co-designing product Community Idea Exposure Platform 5 30% of profit based on contribution 5 30% of profit on product Supplier5 Money Product if minimum threshold is reached
  62. 62. 1. Patients Like Me in 3 key offerings Online Community PatientsLikeMe’s online platform is designed to easy share your medical data in a secure & private way. Community members can share, find and learn from the available data. e.g. compare treatments, symptoms, etc. Health Tracking Chart your health over time and contribute to research that can advance medicine for all. Aggregate Data PatientsLikeMe aggregates the data people share about their conditions in order to sell it to their partners such as pharmaceutical companies and biomedical companies. 2. On which trends does this company focus? • Healthcare 2.0 • Quantified Self (Trackers) • Big Data Facts • Started as an online community for ALS patients, the company expanded its scope to any patients with any condition, including pets. • Patients Like Me recently signed its first partnership with an academic health center (Dec 2014). PatientsLikeMe is an online platform that connects patients with similar conditions to share real-world health experiences. The company monazites on aggregate data by selling it to medical organisations. concept mapping by www.patientslikeme.com HQ Industry to learn from Founded Health & BioTech 2004 • Still concerns about the privacy of the people behind the data • People can take wrong decisions by acting as their own doctor. 3. Does it bring people out of their comfort zone? US Cambridge, US Why Innovative? Key Info
  63. 63. 1. How do they make money? Patients like me offers a free health community service to its users. They make money by selling the data, generated by the community, to pharmaceutical companies. 2. Other companies with similar business model. • Facebook, Pinterest, Instagram (selling user data) • http://23andme.com 3. Business Model characteristics • Selling (Big) Data • Online community • B2B2C business model mapping by Business Model PatientsLikeMe is an online platform that connects patients with similar conditions to share real-world health experiences. The company monetizes on aggregate data by selling it to medical organizations. IncIncHQHQ PatientsLikeMe Patients Patients Personal Data Patients with similar diseases Free community service Gathering Data Health Sector IncIncIncInc Pharma companies IncIncIncInc Health insurance companies IncIncIncInc Medical service companies IncIncIncInc Medical device companies Patients Data 5 Money
  64. 64. 2. On which trends does this company focus? Facts concept mapping by HQ Industry to learn from Founded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Designers 1. OpenDesk in 3 key offerings London, United Kingdom Furniture 2013 UK • Since OpenDesk started in 2013, they attained 400 professionals in 37 different countries. • Designs were featured in the London Design Museum, Wired UK, the CNAP in Paris and Domus magazine, and have been downloaded >30,000 times for DIY A vast network of professional makers can fabricate, finish and deliver the furniture. Under a re-seller licence makers can reproduce the designs and sell them for their own profit (only for CNC products). Make it yourself Get it made Customers can buy designer furniture on the website. For every design sold, the designer receives a royalty. Their designs are directly sold to customers under their own brand, name, terms and keep all rights themselves. Customers can download design furniture templates for free. With the templates, they can make their own furniture for non-commercial purposes and for commercial use, customers are connected to a local maker through the network. • Digital fabrication • Peer-to-peer production • Open-source furniture • Digital fabrication changes the manner how furniture is developed and manufactured. At the same time, the internet allows designers to share their designs online and gather feedback during the design process. It challenges the traditional relationship between the designer, retailer, manufacturer and customer. • Designers have no control over production and materials. Who is responsible then? https://www.opendesk.cc/ OpenDesk is a platform for designer and open source collection of furniture that customers can make themselves for free or order unassembled from a local maker with a CNC machine. Basically, it does to Ikea what AirBnB did to hotel chains. All designer products without the designer price tag.
  65. 65. business model mapping by Business Model 1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics • Freemium • Communities • Peer to peer • Royalty system • http://www.3dhubs.com/ • https://www.airbnb.com/ • https://www.quirky.com/ OpenDesk sells furniture upon which it receives a platform fee, the designer receives a design royalty and the maker covers the manufacturing costs by quoting the manufacturing price for the product themselves. On top of the maker price OpenDesk charges 20%. IncIncHQHQ OpenDeskLocal Makers Designers Consumer (gets it made) Furniture Design Templates 5 Royalty fee (5-8%) Free Design template 5 Maker’s price + 20% 5 Maker’s price Licence Reseller Licence Feedback Review, Ratings Service of making furniture Platform Consumer (DIY) OpenDesk is a platform for designer and open source collection of furniture that customers can make themselves for free or order unassembled from a local maker with a CNC machine. Basically, it does to Ikea what AirBnB did to hotel chains. All designer products without the designer price tag.
  66. 66. 2. On which trends does this company focus? Facts concept mapping by HQ Industry to learn from Founded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Third Party Apps 1. Pact in 3 key offerings Pact is a check-in app that uses both negative and positive financial incentives to help you stay healthy. Members receive cash rewards when they meet their pact, paid for by those who did not exercise. San Francisco, US Sports & Fitness 2010 US • The GymPact App has a success rate of 92%. • Pact - formerly known as GymPact - rebranded themselves on 1 Jan 2014 and added two new nutrition-based goals, made possible by a partnership with MyFitnessPal. Falling short of your gym pact, veggie pact or food logging pact will cost you real money. Complete your pact, and you get to profit from the penalties paid by other people. Check-In Tracking Real Cash Reward Once you connect the Pact app to your account with the partner app, workouts will be automatically imported from third party workouts. Users can check-in their gym, and must stay there for at least 30 minutes for their check-ins to count. Pact has GPS checks in the background that auto-check you out when you leave the gym. • P2P (peer-to-peer) • Negative incentives to reach goals • Make Money app • Penalty for not meeting your commitment (≥ $5) is much higher than making it ($0.25-0.50 per workout). http://www.wijeyanewspapers.lk/
  67. 67. business model mapping by Business Model 1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics • Right to charge credit card • Monetize check-ins • Discounts • http://healthrally.com/ • http://runkeeper.com • http://meetcarrot.com • http://studypact.com With the motivational service for free, Pact takes a cut when they pay out to members who successfully met their pact. Pact is a check-in app that uses both negative and positive financial incentives to help you stay healthy. Members receive cash rewards when they meet their pact, paid for by those who did not exercise. IncIncHQHQ PACT Sport Hero Veggie Diet tracker Motivation Pact Third Party Apps IncIncIncInc MyFitnessPal IncIncIncInc RunKeeper IncIncIncInc UP Exposure Data PACT users Data 5 Commitment Check-in / logging data 5 Rewards* *Rewards for achieving a set goal range between 30 cents to $5 per week.
  68. 68. 2. On which trends does this company focus? Facts concept mapping by HQ Industry to learn from Founded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Wearable Hardware 1. Narrative in 3 key offerings Narrative, is a small wearable, automatic lifelogging camera which takes one picture every 30 seconds. The Narrative-app gives users a searchable photographic memory, that can be shared through social media. San Fransisco, US Consumer Goods 2012 • Crowdfunded as “Memoto” on Kickstarter (Nov 2012) for $550K, with +2800 backers • Founded in Sweden, from day 1 launched worldwide • *Narrative Clip 2 launched in 2015. It will feature a wide-angle lens and HD sensor. Pictures are automatically put together into 20 or 30 activities on a daily base in order to make sense of the large data output (+/- one million pics a year). Easy to tag and easy to search. Wireless Access* Automatic Organization Narrative’s wearable camera automatically snaps every 30 seconds of your life. Keep your mind and hands free when it matters, while still being able to collect and share your stories. The Wi-Fi automatically uploads and safely stores your photos in the Narrative Service when connected to a power outlet in reach of a recognized network. Bluetooth enables a convenient remote control of your Narrative Clip 2. • Quantified Self (Trackers) • Lifelogging • Momentification • Raising concerns on integrity and privacy issues, and whether the use of the product in public might come into conflict with (local) legislations. http://www.wijeyanewspapers.lk/ US
  69. 69. business model mapping by Business Model 1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Narrative, is a small wearable, automatic life logging camera which takes one picture every 30 seconds. The Narrative-app gives users a searchable photographic memory, that can be shared through social media. • Bait and hook • Online service (app) + Offline product (device) • Main device + add-ons • Social Media Interaction • http://jawbone.com • http://fitbit.com • http://nespresso.com (Bait & Hook) Selling camera devices ($149) + subscription* service on the data storage system ($9/month). *free plan will be added in spring 2015 IncIncHQHQ Narrative Consumer Consumer Moments Narrative Clip owners 5 $9/month* Cloud Service Narrative Clip 5 $149 Geolocation, etc. *Free subscription plan will be added in spring 2015
  70. 70. 2. On which trends does this company focus? Facts concept mapping by HQ Industry to learn from Founded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info 1. Karma in 3 key offerings Karma is a pay-as-you-go mobile hotspot. You purchase the device for $99 and refill data onto it at the rate of $14 per 1GB. The purchased data will not expire. The more you share your mobile hotspot the more free data you earn. https://yourkarma.com/ Free of contracts New users connecting with your mobile hotspot earn 100 MB and you as well. Up to eight user can connect to Karma at the same time. There's no limit to how much data you can earn. No monthly fees Social bandwidth You pay $99 for the mobile hotspot device, which comes with 1GB free data usage. If you need more data, you can buy it pay-as-you-go: $14/GB There are no contracts at all, no minimum to buy. You will only pay for the data you use and none will go to waste on less data-heavy months. Your data never expires. • High pricing per GB • Rollout of 4G • Mobile devices • Multiple users depend on the kindness of the owner of Karma to get internet… New York City, NY, United States Telecom 2012 US • The Dutch founders of Karma believe that social bandwidth will innovate the mobile telecommunications experience. • Accepts Paypal and Bitcoin as payment method. Also customers can choose a pay-as-you-go method.
  71. 71. business model mapping by Business Model 1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics • / Karma is a pay-as-you-go mobile hotspot. You purchase the device for $99 and refill data onto it at the rate of $14 per 1GB. The purchased data will not expire. The more you share your mobile hotspot the more free data you earn. • Pay-as-you-go • Peer-to-peer • Credit system Karma sells the Karma hotspot for $99 and additional bandwidth for $14 per gigabyte. If you like to purchase a data pack, Karma offers some discount: $50/5Gb & $180/20Gb IncIncHQHQ Karma User with Karma Hotsport 5 $99 Karma Hotspot 1Gb Free New user without hotspot Wireless Internet Karma Users Free 100 Mb Registration Free 100 Mb Internet Providers Access to 4G Network IncIncIncInc Clearwire IncIncIncInc Simplexity 5 Money 4G connection Connectivity Credits 5 $14/GB
  72. 72. 1. Kaggle in 3 key offerings Competitive Analytics On Kaggle’s online platform companies can post data analysis challenges. The host provides all the necessary data and a description of the problem. Every challenge is assigned a prize pool and a deadline. Using the power of their entire community of data scientists, Kaggle helps companies to anonymize data, design, frame and run a data competition as well ass integrate the winning model into their operations. 2. On which trends does this company focus? • Crowdsourcing • Open Source • Big Data • Connect with experts Facts • +140.000 data scientists (+100 countries) compete against each other on the platform, • Price pools range from $0 to $1 million per challenge • ‘Kaggle in Class’ hosts free projects for hundreds of universities around the globe. Kaggle is an online platform where companies can post data analysis challenges for predictive modeling and analysis. In addition, the platform serves as a online community for statisticians and data miners from all over the world. concept mapping by www.kaggle.com HQ Industry to learn from Founded Research & Eduction 2010 • Due to the openness of the challenges, it’s hard to cover sensitive datasets. 
 
 Private challenges, where every participant is background checked and subject to an NDA, are one of Kaggle’s solutions to this problem. 3. Does it bring people out of their comfort zone? US San Francisco, US Why Innovative? Key Info Consulting Platform Ensemble Techniques Kaggle is introducing big data into the energy industry, allowing E&P companies to increase production while minimizing costs. Ensemble techniques are more powerful than the standard univariate and multivariate approaches
  73. 73. 1. How do they make money? Kaggle receives a “listening fee” for each competition posted on the platform plus a proportion of the prize money. 2. Other companies with similar business model. • http://topcoder.com • http://www.innocentive.com • http://quirky.com 3. Business Model characteristics • Online community competition • Crowdsourcing model business model mapping by Business Model Kaggle is an online platform where companies can post data analysis challenges for predictive modeling and analysis. In addition, the platform serves as a online community for statisticians and data miners from all over the world. IncIncHQHQ Kaggle Data Scientist Winning model’s Data Scientist Data Scientist Kaggle Community Connect with other experts 1 Competition IncIncIncInc Company Data Models Raw Data + Challenge 5 Prize Money Ownership Winning model Community Access Competition Platform 5 Kaggle Fee* *Fixed fee plus a proportion of prize money Exposure
  74. 74. 2. On which trends does this company focus? Facts concept mapping by HQ Industry to learn from Founded 3. Does it bring people out of their comfort zone? Why Innovative? Key Info Wearable 1. Jawbone in 3 key offerings Jawbone’s UP® is a wristband and app that helps people live better by providing personalized insight into how they sleep, move and eat. Jawbone is a world-leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science. San Francisco, US Sports & Fitness 2006 • Jawbone owns over 230 patents related to UP and its wearable technology manufacturing processes. • Jawbone is also the creator of the best-selling JAMBOX family of wireless speakers, the award-winning Jawbone ERA Bluetooth headsets, and NoiseAssassin technology. Jawbone’s UP app syncs with hundreds of apps and devices to expand and personalize your experience and to help you reach your goals. Data will be seamlessly integrated into your UP feed, lifeline and trends. Activity Tracker Third Party Apps UP products are designed to be comfortable, so you can wear them 24/7. They are available in different colours, and in different sizes. It’s an intelligent computer that can be wrapped around everyone’s wrist. Advanced sensors capture how you move, sleep and more. You can connect the UP App to your tracker to see the big picture of your health. • Quantified Self • Wearables • “The Internet of Me” • Big Data • Jawbones wristband tracks where you are and what you’re doing 24/7. Not everyone likes to be connected to the internet all day long. 
 US www.jawbone.com/up
  75. 75. business model mapping by Business Model 1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics Jawbone’s UP® is a wristband and app that helps people live better by providing personalized insight into how they sleep, move and eat. Jawbone is a world-leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science. • Online service (app) + Offline product (device) • Data Model • User Insights • http://www.fitbit.com • http://withings.com Jawbone UP makes money with selling data tracking wristbands (UPmove - $49,99 / UP24 - $129,99 / UP3 - $179.99). Users can use the free app to unlock insights on this data. IncIncHQHQ Jawbone UP UP user UP user Jawbone UP owners Community UP wristband 5 Money* Third Party Apps IncIncIncInc MyFitnessPal IncIncIncInc RunKeeper IncIncIncInc Withings Service Live Data *UPmove $49,99 - UP24 $129,99 - UP3 - $179,99 Motivation, insights, ... Live Data Exposure User Data

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