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A subscription is a service you sell in a certain timeframe. The service can vary:
receiving a newspaper every day, using a cloud service (software), being able to
call car assistance when needed, etc.
#20 Subscription Third Party
pays the bill
Free!
For the user.
Value
Proposition
Pricing tactic
How it usually works - General visualisation
Adobe Creative Suite has had a ‘single purchase for life’ for a
long time. Now they switched to a cloud service: you only pay
for what you need for the time you need it. According to Adobe
it’s cheaper. Disclaimer: They are lying :).
Every week you receive fresh razorblades in your mailbox for
$1/month. That’s convenient! Apart from razorblades, you
might find this kind of services for socks, fruit, candybars, etc.
1. Adobe Creative Cloud
2. Dollar shave club
2 Examples to turn theory into practice
IncIncHQHQ
MyStartUp.com Consumer5
Subscription
Service

Published in: Business
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