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A guide to Email writing for Action  by Ben Brandzel
Anatomy of an Email
“The Moment Story” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Moment pt. 1: The “Crisitunity”
Crisitunity Examples ,[object Object],[object Object],[object Object]
Crisitunity Non-Examples ,[object Object],[object Object],[object Object]
Moment pt 2: Reader Focused Theory of Change (RFTC)  ,[object Object],[object Object],[object Object],[object Object]
RFTC Examples ,[object Object],[object Object],[object Object]
RFTC Non-Examples ,[object Object],[object Object],[object Object]
Moment pt. 3: “The Ask” ,[object Object],[object Object],[object Object]
“Ask” Examples  ,[object Object],[object Object],[object Object]
Moment “Extras” ,[object Object],[object Object],[object Object],[object Object]
The “Strength Test”  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Support ,[object Object],[object Object],[object Object],[object Object]
The Movement Story  ,[object Object],[object Object],[object Object]
Movement Story components ,[object Object],[object Object],[object Object]
Movement Story components ,[object Object],[object Object]
Movement Story components ,[object Object],[object Object]
The “P.S.”  ,[object Object],[object Object],[object Object],[object Object]
King Scanability  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
King Scanability Example ,[object Object],[object Object],[object Object],[object Object]
King Scanability Example cont. ,[object Object],[object Object],[object Object]
Subject Lines ,[object Object],[object Object],[object Object],[object Object]
From Lines and Signatures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Style Tips ,[object Object],[object Object],[object Object],[object Object]
Style Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Style Tips ,[object Object],[object Object],[object Object],[object Object]

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From Moment To Movement And Beyond

  • 1. A guide to Email writing for Action by Ben Brandzel
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