Common UX Pitfalls

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This is the presentation I gave at the St. Louis Day of .Net conference.


Having a dedicated User Experience Designer on projects is still a rare thing for many teams. In many cases, the creative churns out a design, an analyst specs it out, and a developer is then tasked to build it. During this session, I’ll go over many common pitfalls that can negatively impact a users experience, and offer arguments that the audience can then use to challenge the creative or analyst to rethink the design.

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Common UX Pitfalls

  1. 1. Common UXPitfallsBrad Nunnally - @bnunnally #UXPitFalls
  2. 2. What Kind of Pitfalls?Brad Nunnally - @bnunnally #UXPitFalls
  3. 3. Make You Wanna...Brad Nunnally - @bnunnally #UXPitFalls
  4. 4. Where’s the trendy Designer?Brad Nunnally - @bnunnally #UXPitFalls
  5. 5. Where’s the Easy Button?Brad Nunnally - @bnunnally #UXPitFalls
  6. 6. Simple Task Right?Brad Nunnally - @bnunnally #UXPitFalls
  7. 7. Simple Task Right? Step 1: Go To Travel Website Type Location - Airport Code? Type Destination - Airport Code? Pick Dates - Departure & Return Pick Flight Time Ranges Pick Number of Passengers Pick Seat Type - What’s the difference? Nonstop? Maybe Find Hotels Also?Brad Nunnally - @bnunnally #UXPitFalls
  8. 8. YOU CAN PREVENT FOREST FIRES UX PITFALLSBrad Nunnally - @bnunnally #UXPitFalls
  9. 9. Develop a UX FilterBrad Nunnally - @bnunnally #UXPitFalls
  10. 10. Caught Early = More $$$Brad Nunnally - @bnunnally #UXPitFalls
  11. 11. Call Bullshit!Brad Nunnally - @bnunnally #UXPitFalls
  12. 12. Two Main CategoriesBrad Nunnally - @bnunnally #UXPitFalls
  13. 13. Low-Hanging FruitBrad Nunnally - @bnunnally #UXPitFalls
  14. 14. Bad SearchBrad Nunnally - @bnunnally #UXPitFalls
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  17. 17. Brad Nunnally - @bnunnally #UXPitFalls
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  22. 22. Improving Search Don’t get cute with the search box Build trust Into the results Apply meaningful filters Index content based on user’s frame of reference Help the user outBrad Nunnally - @bnunnally #UXPitFalls
  23. 23. Bad NavigationBrad Nunnally - @bnunnally #UXPitFalls
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  28. 28. Improving Navigation Understands user’s preferred organization scheme Use natural language Descriptive labeling Add appropriate iconography Perform a Card Sort ActivityBrad Nunnally - @bnunnally #UXPitFalls
  29. 29. ReadabilityBrad Nunnally - @bnunnally #UXPitFalls
  30. 30. Brad Nunnally - @bnunnally #UXPitFalls
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  33. 33. Brad Nunnally - @bnunnally #UXPitFalls
  34. 34. Making It Readable Hire a Copywriter/Tech Writer Use appropriate contrast Minimum Font size of 11px Use appropriate line length Usability test your contentBrad Nunnally - @bnunnally #UXPitFalls
  35. 35. Violate GestaltBrad Nunnally - @bnunnally #UXPitFalls
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  37. 37. Brad Nunnally - @bnunnally #UXPitFalls
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  42. 42. Getting Gestalt Right Follow the basic principles Improve Alignment Use a baseline grid system Trust in the eye Use Visual Design GuidelinesBrad Nunnally - @bnunnally #UXPitFalls
  43. 43. Conceptual Design ProblemsBrad Nunnally - @bnunnally #UXPitFalls
  44. 44. Bad Interaction Design FrameworksBrad Nunnally - @bnunnally #UXPitFalls
  45. 45. Brad Nunnally - @bnunnally #UXPitFalls
  46. 46. Brad Nunnally - @bnunnally #UXPitFalls
  47. 47. Brad Nunnally - @bnunnally #UXPitFalls
  48. 48. Prevention Getting Frameworks Right User Research Competitive Analysis Contextual Inquiry Heuristic Evaluation Prototype Design and Testing Use Framework and Pattern LibrariesBrad Nunnally - @bnunnally #UXPitFalls
  49. 49. Poor Information DesignBrad Nunnally - @bnunnally #UXPitFalls
  50. 50. Brad Nunnally - @bnunnally #UXPitFalls
  51. 51. Brad Nunnally - @bnunnally #UXPitFalls
  52. 52. Brad Nunnally - @bnunnally #UXPitFalls
  53. 53. Prevention Meaningful Information Delivered User Research Content Audit Web Analytics A/B Testing Maintain a Content Inventory Generate a Content Strategy Develop a Content LayerBrad Nunnally - @bnunnally #UXPitFalls
  54. 54. AccessibilityBrad Nunnally - @bnunnally #UXPitFalls
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  56. 56. Brad Nunnally - @bnunnally #UXPitFalls
  57. 57. Brad Nunnally - @bnunnally #UXPitFalls
  58. 58. Prevention Making Accessible To All User Research Usability Test with the disabled Perform a Accessibility Audit Conform to Section 508 Compliance Follow WCAG StandardsBrad Nunnally - @bnunnally #UXPitFalls
  59. 59. Avoiding The PitsBrad Nunnally - @bnunnally #UXPitFalls
  60. 60. Involve Users! Duh!Brad Nunnally - @bnunnally #UXPitFalls
  61. 61. Brad Nunnally - @bnunnally #UXPitFalls
  62. 62. Role PlayBrad Nunnally - @bnunnally #UXPitFalls
  63. 63. CollaborateBrad Nunnally - @bnunnally #UXPitFalls
  64. 64. Use PatternsBrad Nunnally - @bnunnally #UXPitFalls
  65. 65. Warning on PatternsBrad Nunnally - @bnunnally #UXPitFalls
  66. 66. Understand UXBrad Nunnally - @bnunnally #UXPitFalls
  67. 67. Brad Nunnally - @bnunnally #UXPitFalls
  68. 68. Reading List Some Midnight Reading Don’t Make Me Think Sketching User Experiences Simple and Usable Forms That Work Web Form Design Inmates Are Running The AsylumBrad Nunnally - @bnunnally #UXPitFalls
  69. 69. Brad NunnallySr User Experience DesignerEmail - brad.nunnally@perficient.comTwitter - @bnunnallyBlog - http://www.bradsramblings.comSpeakerRate - http://spkr8.com/t/8110

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