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Choice...Gateway To Engagement


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Our lives’ are full of choices, and the number of choices we get slammed with everyday is becoming more difficult to manage than ever — especially as the human experience moves more and more to the digital space. The days of having a small set of options available have gone the way of the dodo and, sadly, this isn't for the betterment of mankind. Modern products have to pull every trick out of the marketing handbook just to get their product in front of the consumer, and getting the attention of the consumer isn't even the hard part. It's what follows after you have a person's attention where it really gets challenging … getting someone to actually to buy the product.

Understanding the anatomy of a choice is crucial to surviving the new world of product development and marketing. If designers, developers and product managers can better understand how choices are made and, more importantly, why they get made, they will be better equipped to innovate and disrupt the marketplace. These topics and more will be covered in a presentation focused on human choice and how an environment built for choice leads to better customers’ experiences.

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Choice...Gateway To Engagement

  1. 1. Brad Nunnally - @bnunnally Perficient XD - UX Solution Architect WebVisions Chicago 2013 Choice... The Gateway Drug to Engagement
  2. 2. Life Full of Choices Source
  3. 3. Daily Commute = 1,320 Decsions
  4. 4. Source Which one is the best needle?
  5. 5. Decisions Desire Automation
  6. 6. Technology Is Making It Worse
  7. 7. Choice Is Simple... LIES!!!
  8. 8. Effort EnvironmentAttention
  9. 9. Told ya...Easy!
  10. 10. Attention Is A Tricky Beast
  11. 11. Return On Attention
  12. 12. Change Blindness
  13. 13. Here’s The Proof
  14. 14. 199920022005200720102013
  15. 15. Selective Attention
  16. 16. Clarity Is Key
  17. 17. Being Gifted With Attention
  18. 18. Right Time, Right Place
  19. 19. Use Established Patterns
  20. 20. Noisy Environments
  21. 21. I Regret NOTHING!
  22. 22. Follow Cow Paths
  23. 23. Stay On Target!
  24. 24. Required Effort
  25. 25. Two Systems of Thinking
  26. 26. System 1 - Assumptions
  27. 27. Chess Masters
  28. 28. System 2 - Rationale Thought
  29. 29. Evolution of a Customer
  30. 30. Little Effort As Needed
  31. 31. Choice Attention Environment Effort
  32. 32. A good game is a series of interesting choices. Sid Meier
  33. 33. Loyalty Is Dead...
  34. 34. The loyalty rate isn't that high. I could have a big hit, then put out the next single, and they say, Oh yeah, who are you? Prove it again. - Lenny Kravitz
  35. 35. Thank You! Brad Nunnally UX Solution Architect Perficient XD Email - Twitter - @bnunnally Site - Designing The Conversation Techniques for Successful Facilitation Find it on Amazon