Zappybaby.be - a mix of editorial and user generated content

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Keynote during "Studiedag Informatieontsluiting"
http://www.vspw.be/opleidingen/bibliotheekschool/studiedag_informatieontsluiting

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Zappybaby.be - a mix of editorial and user generated content

  1. 1. ZAPPYBABY.BE Clo Willaerts Gent, 3 december 2008
  2. 2. Sanoma Magazines Belgium
  3. 3. Sanoma Magazines Belgium
  4. 4. Bnox.be
  5. 5. social media specialist
  6. 6. Zappybaby.be timeline 2000/03: launch 2005/09: acquisition by Sanoma Magazines 2008/01: relaunch as the social network for young parents
  7. 7. What is Zappybaby? Zappybaby is an online community for young parents: pregnancy -> 3yrs old
  8. 8. Profile & visitors Profile: young women (60% less than 34 years old) high level of education active (70% of them are working) Visitors: +/- 10k UV/day
  9. 9. 3C model content community commerce
  10. 10. Commerce display advertising site integrations targeted e-mailings contest sponsoring
  11. 11. Life stage community
  12. 12. The baby conspiracy 1/2
  13. 13. The baby conspiracy 2/2 reality bites
  14. 14. Social media Zappybaby capitalizes social media tools (e.g. blogs, photo sharing, video sharing to help young parents: create their own content communicate & share information connect with each other on a local level The Zappybaby profile pages and groups allow users to grow their own, powerful social network
  15. 15. Community roles the “one percent rule” content creators content curators content consumers
  16. 16. Forum
  17. 17. Zappypedia
  18. 18. Editorial
  19. 19. People
  20. 20. Blogs
  21. 21. Photo galleries
  22. 22. Videos
  23. 23. Distributing content navigation “people strip” on top of all pages (forum incl) editorial “keuze van” newsletter tag cloud
  24. 24. Future? Search Engine Optimisation: be more findable Tag cloud: use natural terms Viral potential: short urls Social network: groups
  25. 25. Thank you http://www.bnox.be http://www.twitter.com/bnox http://www.slideshare.net/bnox/ http://www.linkedin.com/in/clowillaerts http://www.last.fm/user/CloWillaerts

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