Welcome to the Global Village

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My slides for Divosa Voorjaarscongres http://www.divosa.nl/actueel/agenda/divosa-voorjaarscongres-2013
Focus: the impact of social media on local governments' organisation and communication.

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Welcome to the Global Village

  1. 1. Welcome to the Global Village!I’ll be your guide.Clo Willaerts (@bnox)#DiVoSa, 6 June 2013
  2. 2. Marshall McLuhan (1964)The new electronicinterdependencerecreates the world inthe image of a globalvillage.
  3. 3. Global Village:Who’s running it?
  4. 4. Al Gore (90s)
  5. 5. Information Superhighway:Where does it lead to?
  6. 6. Cluetrain Manifesto (1999)A powerful globalconversation has begun.Through the Internet, peopleare discovering andinventing new ways toshare relevant knowledgewith blinding speed. As adirect result, markets aregetting smarter—and gettingsmarter faster than mostcompanies.
  7. 7. Global conversations:who’s listening?
  8. 8. What is social media?Social:• Like, vote, favourite,pin• Share, retweet, repin• CommentMedia:• Status updates• Links• Pictures, videos
  9. 9. The Human WebTwitter Mayors
  10. 10. Twitter competitionhttp://blog.buzzcapture.com/tagged/burgemeesterindex
  11. 11. Hans Romeyn (Heiloo)
  12. 12. Cory Booker (Newark, NJ)
  13. 13. Michael Sijbom (Losser)
  14. 14. Rockstar mayor:Carmen Kontur-Gronquist
  15. 15. Mayor vs Little Brothers:Ilse Uyttersprot
  16. 16. Ilse Uyttersprot (vervolg)
  17. 17. Burgers:Little Brothers
  18. 18. Cult of #failhttp://uglybelgianhouses.tumblr.com/
  19. 19. Shaming
  20. 20. NIMBY
  21. 21. Social – Local – MobileHengelo on Foursquare
  22. 22. Social – Local – MobileWhere to go next
  23. 23. Online = offlineZwolle: prijsdifferentiatie
  24. 24. SpeedService level expectations
  25. 25. SpeedCrises
  26. 26. Pukkelpopprocedures?
  27. 27. Sociale media in crisissituatieshttp://www.kortom.be/productgroep.aspx?pg=3574&id=2016
  28. 28. Transparancy
  29. 29. Back to the Global Village...
  30. 30. Back to the Global Village...Marshall McLuhan, 1968:“the Global Village ensures maximaldisagreement on all points because itcreates more discontinuity and divisionand diversity under the increase of thevillage conditions.”
  31. 31. The Global Theatre:Who’s in charge?
  32. 32. Global Villages
  33. 33. Inboundfeel the pulse
  34. 34. Monitoringwhat, who, where?
  35. 35. Inboundpromotors, detractors
  36. 36. InboundReportingverbeterdebuurt.nl
  37. 37. InboundReportingbuitenbeter.nl
  38. 38. Boston: Adopt a hydrantHonolulu: adopt atsunami sirenSeattle: clear outclogged stormdrainsChicago: showsidewalks when itsnows
  39. 39. OutboundConvenience
  40. 40. OutboundContent
  41. 41. OutboundSocial objects
  42. 42. OutboundFeedback loop + call to actionstopdecriminaliteit.nl
  43. 43. OutboundFeedback loop
  44. 44. OutboundEmployer branding
  45. 45. Final tips1) be findable2) be likeable3) be shareable
  46. 46. Thank you very much!@bnoxClo.willaerts@sanomamedia.beslideshare.net/bnox

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