Trusted Filters
Clo Willaerts
#zepposfestival
29 Oct 2010
About.me/clo
Information Overload
“One of the effects of
living with electronic
information is that we
live habitually in a
state of in...
Information Overload
"By dramatically reducing
the cost of creating,
storing, and sharing
information, computer
networks h...
Filter Failure: solutions
• Radical - Luddites
• Algorhythm - Google Search
• Human filter - network curators
• Friend fil...
Radical - Luddites
Just turn off your pc.
The real problem is:
1. life in a crowded
digital world
(= your outer world)
2. ...
Algorhythm - Google Search
Human filters - Curators
Curator:
“A person who manages, administers or
organizes a collection, either
independently or em...
Sharers
“Power comes from sharing information,
not hoarding it. The Web is also a gift
economy. To gain influence and stat...
Social media
"Social media is the
democratization of
information, transforming
people from content
readers into publishers...
Human filters
• filter out the noise
from all the consumer
media and
mainstream media,
and
• present to you only
the most ...
Friend filters - social graph
• first used by
Facebook's Mark
Zuckerberg in 2007
• the social network of
online relationsh...
Trusted filter - editorial
• curate relevant market & trend information
• key concept = trust
– integrity, reliability in ...
Other tactics
• Trusted Filter
• Friendly expert
• Storytelling
• Passionate pro
Thank you
c.willaerts@sanoma-magazines.be
http://www.conversity.be
Trusted Filters
Trusted Filters
Trusted Filters
Trusted Filters
Trusted Filters
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  • http://blip.tv/file/1277460
  • Source: http://bullshit.tumblr.com/post/18710804
  • Trusted Filters

    1. 1. Trusted Filters Clo Willaerts #zepposfestival 29 Oct 2010
    2. 2. About.me/clo
    3. 3. Information Overload “One of the effects of living with electronic information is that we live habitually in a state of information overload. There’s always more than you can cope.” Marshall McLuhan, 1967
    4. 4. Information Overload "By dramatically reducing the cost of creating, storing, and sharing information, computer networks have placed far more information within our reach than we ever had access to before.” From “The Shallows: What the Internet Is Doing to Our Brains” by Nicholas Carr
    5. 5. Filter Failure: solutions • Radical - Luddites • Algorhythm - Google Search • Human filter - network curators • Friend filters - social graph • Trusted filters - editorial
    6. 6. Radical - Luddites Just turn off your pc. The real problem is: 1. life in a crowded digital world (= your outer world) 2. finding a space apart for the mind. (= your inner world)
    7. 7. Algorhythm - Google Search
    8. 8. Human filters - Curators Curator: “A person who manages, administers or organizes a collection, either independently or employed by a museum, library, archive or zoo.” (Wiktionary)
    9. 9. Sharers “Power comes from sharing information, not hoarding it. The Web is also a gift economy. To gain influence and status, you have to give away your expertise and content. And you must do it quickly; if you don’t, someone else will beat you to the punch—and garner the credit that might have been yours.” Gary Hamel, September 2010 blog post on managementexchange.com
    10. 10. Social media "Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many- to-many model, rooted in conversations between authors, people, and peers.” Brian Solis in "Engage"
    11. 11. Human filters • filter out the noise from all the consumer media and mainstream media, and • present to you only the most interesting bits.
    12. 12. Friend filters - social graph • first used by Facebook's Mark Zuckerberg in 2007 • the social network of online relationships between people.
    13. 13. Trusted filter - editorial • curate relevant market & trend information • key concept = trust – integrity, reliability in transactions – commitment – allows people “to deal with complexities that would require unrealistic effort in rational reasoning”. [Wikipedia]
    14. 14. Other tactics • Trusted Filter • Friendly expert • Storytelling • Passionate pro
    15. 15. Thank you c.willaerts@sanoma-magazines.be http://www.conversity.be

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