My slides for B2B Marketing Forum 2011 in Amsterdam.
Your company’s efforts in social media inevitably cost time, money, and resources. But how do you measure success? And how can you avoid that social media becomes nothing more than a cost center? Don’t worry: even though social media metrics tend to be, as Jim Sterne wrote, “a little fuzzy”, it is still possible to define clear, measurable objectives and KPIs that link directly to your business targets. Clo’s presentation concludes with proven tactics that add true value to the conversation – even if you’re in B2B.