The baby conspiracy

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On online communities, social media, social networks and the difference between the three.

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The baby conspiracy

  1. 1. The baby conspiracy On online communities, social media, social networks and the difference between the three Clo Willaerts, 17 Nov 2008 Guest Lecture @ KHLim, Maastricht
  2. 2. Sanoma Magazines Belgium
  3. 3. Sanoma Magazines Belgium
  4. 4. Bnox
  5. 5. 1895: Repertoire Bibliographique Universel • Paul Otlet & Henri La Fontaine • “Everything in the universe, and everything of man, would be registered at a distance as it was produced. In this way a moving image of the world will be established, a true mirror of his memory. From a distance, everyone will be able to read text, enlarged and limited to the desired subject, projected on an individual screen. In this way, everyone from his armchair will be able to contemplate creation, as a whole or in certain of its parts.”
  6. 6. 1962: “Galactic Network” • J.C.R. Licklider of MIT discusses his “Galactic Network” concept in a series of memos • a globally interconnected set of computers through which everyone could quickly access data and programs from any site. • The first recorded description of the social interactions that could be enabled through networking • Licklider later teamed up with ARPA
  7. 7. 1985: “The Well”
  8. 8. 1982: Cyberspace “A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concepts... A graphic representation of data abstracted from banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. “ William Gibson
  9. 9. 1990: Godwin’s Law quot;As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches one.quot; Mike Godwin, http:// catb.org/esr/jargon/html/G/ Godwins-Law.html
  10. 10. 1992: World Wide Web
  11. 11. 1992: “virtual communities” “virtual communities are cultural aggregations that emerge when enough people bump into each other often enough in cyberspace.” (Howard Rheingold: A Slice of Life in My Virtual Community)
  12. 12. Definition: online community An online community is a group of people with a common interest along with an online infrastructure that allows its members to create value for themselves and the group as a whole. Examples: the wikipedia community, Limewire, groups/fan pages on Facebook, Quakenet, Runescape, Slashdot, Digg, Fark, Deviantart
  13. 13. Strong communities
  14. 14. Map of online communities
  15. 15. 1993: On the internet, nobody knows you’re a dog
  16. 16. 1997: Slashdot • News for nerds, stuff that matters • a collaborative peer-to-peer publishing of quot;open source news” -> community- generated content • Reputation management systems: Slashdot's karma; , cfr. Ebay's colored stars • “the slashdot effect” • http://www.slashdot.org
  17. 17. User generated content: the one percent rule (1/2) quot;if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it.quot; User participation: The 1% rule (Ben Mc Connell, http://customerevangelists.typepad.com/blog/ 2006/07/understanding_t.html
  18. 18. Community roles
  19. 19. User generated content: the one percent rule (2/2) Video generation 10% (uploading) Video 61% distribution Video 85% consumption
  20. 20. 1999: Cluetrain Manifesto • http://www.cluetrain.com/ • Markets are conversations and the Internet is a facilitator of one of the grandest, most global of those conversations. • “Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.”
  21. 21. 2002: Small world project •The Small World Project is an online experiment to test the idea that two people in the world can be connected via “six degrees of separation” •http:// smallworld.columbia.edu/ description.html
  22. 22. Six degrees of separation
  23. 23. 2003: Social currency • “In an interactive space, content is not king. Contact is.“ Douglas Rushkoff: Social Currency @ thefeature.com • http://www.thefeaturearchives.com/ 100068.html
  24. 24. 2003-2004: YASNS •http://www.friendster.com •http://www.orkut.com •http://www.myspace.com •http://www.tribe.net •Clay Shirky: YASNS
  25. 25. Definition: social networking services Social networking services give users the tools to connect with each other and communicate. Examples: Bebo, Facebook, Friendster, Habbo, Hyves, Last.fm, Linkedin, MySpace, Netlog, Orkut, Skyrock, tribe.net
  26. 26. Definition: social media Social media are the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Examples: blogs, Flickr, twitter, Facebook, Youtube
  27. 27. Social media starfish
  28. 28. 2004: the wisdom of the crowds James Surowiecki : “the aggregation of information in groups, resulting in decisions that, he argues, are often better than could have been made by any single member of the group.”
  29. 29. 2005: Blogging
  30. 30. 2006: Time magazine
  31. 31. Zappybaby.be: like Facebook, but about babies www.zappybaby.be “life stage” community: pregnancy, birth, babies, toddlers.
  32. 32. Life stage: getting pregnant
  33. 33. Life stage: pregnancy
  34. 34. Life stage: giving birth
  35. 35. Life stage: babies http://www.zappybaby.be/zappy/blogs/CloW/34248/De_lachende_vierling.html
  36. 36. Life stage: toddlers http://www.zappybaby.be/zappy/blogs/CloW/32478/De_Beatles-baby_uit_Korea.html
  37. 37. The baby conspiracy (1/4)
  38. 38. The baby conspiracy (2/4) http://www.zappybaby.be/zappy/blogs/CloW/34243/Baby-gooien_populair_in_India.html
  39. 39. The baby conspiracy (3/4)
  40. 40. The baby conspiracy (4/4)
  41. 41. Enter Zappybaby.be ZappyBaby is an online community for young parents. It capitalizes social media tools (e.g. blogs, photo sharing, video sharing) to help young parents, create their own content, communicate & share information connect with each other on a local level The Zappybaby profile pages and groups allow users to grow their own, powerful social network.
  42. 42. a) zappybaby is an online community An online community is a group of people with a common interest along with an online infrastructure that allows its members to create value for themselves and the group as a whole. What connects the Zappybaby users is a particular phase in life: pregnancy, childbirth and raising small children up until their first day at school.
  43. 43. b) zappybaby is a social medium
  44. 44. c) zappybaby is a social network service (1/2) Social networking services give users the tools to connect with each other and communicate. Registered users are able to create a profile page, containing a.o. their zip code. The profile will use zip code to link profiles together who live in the same area, thus helping in bringing people together in real life as well
  45. 45. c) zappybaby is a social network service (2/2)
  46. 46. Thank you http://www.bnox.be http://www.twitter.com/bnox http://www.slideshare.net/bnox/ http://www.linkedin.com/in/clowillaerts http://www.last.fm/user/CloWillaerts

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