10 free tips
                                    inside!


Standing out in the
blogosphere
Clo Willaerts
26 Jan 2009
Think...
Clo Willaerts?

 Sanoma Magazines
 Belgium
 http://www.bnox.be
 @bnox on Twitter
 brusselsgirlgeekdinner.
 be
Sanoma Magazines Belgium
Sanoma Magazines Belgium
What is standing out?
traffic? volume?
popularity?
influence?
being top of mind with
non-bloggers?
press attention?
going in...
Why would you want to
stand out?
attention
advertising revenue
speaking / consultancy
assignments
better job
event invitat...
The road to fame
Listen & learn
  get a fat OPML file from an experienced blogger

  read other blogs via RSS

Get help
  c...
The road to fame
Experiment. Find your
style
  “Put it online before you think it's
  ready. Fix what's broken. Fail fast....
Standing out: 10 tips
1. Good content

writing skills
fresh, original and
conversational content
mixed media
actually having
something to say
2. Frequency and patience

Most a-list bloggers
have been blogging for
4 years or more
RSS means: out of
sight, out of mind
3. Being remarkable
Seth Godin:
“Remarkable doesn't
mean remarkable to
you. It means
remarkable to me. Am I
going to make ...
4. Sharing & inspiring
 Social media is all
 about sharing
 Give more than you
 expect to get back
 Turn your blog posts
 ...
5. Usefulness

See http://
technorati.com/pop/
blogs/
Examples: breaking
news, weird news,
tutorials, reviews
6. Fetish topic
 Find your passion
 Plan to become an
 expert in this topic
 Use your blog to
 document your
 journey
 Fin...
7. Consistency
8. Authenticity

 Example: http://
 tv.winelibrary.com/
   openness
   transparancy
   personality
   “not faking it”
9. Promotion

Facebook profile feed
Twitter
E-mail sig


  Please don’t
  automate
10. Networking

Go offline, meet real
people
My favourites: twunch,
barcamp, blogbecue,
brusselsgirlgeekdinner
and local bl...
Not crucial but it sure helps:
1. Controversy

Blog storms
A way to get attention
Can turn into a crisis
Can harm your
reputation
Usually very short-lived
2. Offline fame
 Examples:
  http://
  standaard.typepad.c
  om/off_the_record/
  (Milow)
  http://
  www.stephenfry.com
  ...
3. Hotness factor

 http://www.justin.tv/
 ijustine
 “I am the internet”
 http://mashable.com/
 author/pete-cashmore/
 “to...
3. Hotness factor

 http://www.justin.tv/
 ijustine
 “I am the internet”
 http://mashable.com/
 author/pete-cashmore/
 “to...
4. Funny bone
My favourites:
  http://
  icanhascheezburger.
  com/
  http://
  www.houbi.com
  http://
  huugendruug.eu/
This presentation was
inspired by...

@dominiek_be @steffest @boskabout @alaenen
@michlr @hannesdh @Adgenius @on_point
@So...
Thank you


http://www.bnox.be - clo@bnox.be
http://www.twitter.com/bnox
http://www.linkedin.com/in/clowillaerts
Facebook ...
Standing out in the blogosphere
Standing out in the blogosphere
Standing out in the blogosphere
Standing out in the blogosphere
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Standing out in the blogosphere

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Made this keynote or the ThinkAboutIT.eu European blogging competition launch event at The European Journalism Centre

Published in: Technology

Standing out in the blogosphere

  1. 10 free tips inside! Standing out in the blogosphere Clo Willaerts 26 Jan 2009 ThinkaboutIT launch event, Brussels
  2. Clo Willaerts? Sanoma Magazines Belgium http://www.bnox.be @bnox on Twitter brusselsgirlgeekdinner. be
  3. Sanoma Magazines Belgium
  4. Sanoma Magazines Belgium
  5. What is standing out? traffic? volume? popularity? influence? being top of mind with non-bloggers? press attention? going international?
  6. Why would you want to stand out? attention advertising revenue speaking / consultancy assignments better job event invitations freebies and goodies
  7. The road to fame Listen & learn get a fat OPML file from an experienced blogger read other blogs via RSS Get help choose and set up blog platform Be pretty but findable blog template/design Search Engine Optimization
  8. The road to fame Experiment. Find your style “Put it online before you think it's ready. Fix what's broken. Fail fast. Repeat.” (Dan Gillmor at Blogboat event). Promote Facebook feed, Twitter, e-mail signature Don’t automate!
  9. Standing out: 10 tips
  10. 1. Good content writing skills fresh, original and conversational content mixed media actually having something to say
  11. 2. Frequency and patience Most a-list bloggers have been blogging for 4 years or more RSS means: out of sight, out of mind
  12. 3. Being remarkable Seth Godin: “Remarkable doesn't mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you're average, and average is for losers.”
  13. 4. Sharing & inspiring Social media is all about sharing Give more than you expect to get back Turn your blog posts into social currency: small change that gets passed on easily
  14. 5. Usefulness See http:// technorati.com/pop/ blogs/ Examples: breaking news, weird news, tutorials, reviews
  15. 6. Fetish topic Find your passion Plan to become an expert in this topic Use your blog to document your journey Find your (niche) audience and serve them better
  16. 7. Consistency
  17. 8. Authenticity Example: http:// tv.winelibrary.com/ openness transparancy personality “not faking it”
  18. 9. Promotion Facebook profile feed Twitter E-mail sig Please don’t automate
  19. 10. Networking Go offline, meet real people My favourites: twunch, barcamp, blogbecue, brusselsgirlgeekdinner and local blog meetups. Photo credit: Filip Bunkens http://www.flickr.com/people/loneblackrider/
  20. Not crucial but it sure helps:
  21. 1. Controversy Blog storms A way to get attention Can turn into a crisis Can harm your reputation Usually very short-lived
  22. 2. Offline fame Examples: http:// standaard.typepad.c om/off_the_record/ (Milow) http:// www.stephenfry.com /blog/
  23. 3. Hotness factor http://www.justin.tv/ ijustine “I am the internet” http://mashable.com/ author/pete-cashmore/ “too handsome for Michael Arrington to bear”
  24. 3. Hotness factor http://www.justin.tv/ ijustine “I am the internet” http://mashable.com/ author/pete-cashmore/ “too handsome for Michael Arrington to bear”
  25. 4. Funny bone My favourites: http:// icanhascheezburger. com/ http:// www.houbi.com http:// huugendruug.eu/
  26. This presentation was inspired by... @dominiek_be @steffest @boskabout @alaenen @michlr @hannesdh @Adgenius @on_point @Somebaudy @pascalvanhecke @imkedielen @Bloekie @robbedoes @vilebody @clopin @eMich @Janneman @bartclaeys @robinwauters @Gudrun @bizje
  27. Thank you http://www.bnox.be - clo@bnox.be http://www.twitter.com/bnox http://www.linkedin.com/in/clowillaerts Facebook profile id=616142151

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