Social media & retail: clicks or bricks?

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Last slide refers to the term "third place", used used in the concept of community building to refer to social surroundings separate from the two usual social environments of home and the workplace. In his influential book The Great Good Place, Ray Oldenburg (1989, 1991) argues that third places are important for civil society, democracy, civic engagement, and establishing feelings of a sense of place.
(Source: http://en.wikipedia.org/wiki/Third_place )

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Social media & retail: clicks or bricks?

  1. 1. social media & retailbricks or clicks?
  2. 2. Business book Versions: • “The Conversity Model” / “Het Conversity Model” • ePub, Kindle Publishers: • Lannoo Campus (BE) • Spectrum (NL)
  3. 3. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  4. 4. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  5. 5. What do social media have thatother digital media haven’t got? • larger user volumes • higher user engagement • virality • really detailed analytics
  6. 6. Reach, audience, engagement
  7. 7. Meta-Facebook campaigns
  8. 8. Meta-Facebook campaigns
  9. 9. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  10. 10. Horror story
  11. 11. Customer experience management
  12. 12. Proactive customer service
  13. 13. Is Twitter the new 800 number?
  14. 14. Loyalty
  15. 15. Like Bait
  16. 16. Page contests
  17. 17. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  18. 18. Front line staff: they know
  19. 19. Wishlist
  20. 20. Coupons
  21. 21. Coupons
  22. 22. Flash sales
  23. 23. Online reviews
  24. 24. Recommendations
  25. 25. Social graph recommendations
  26. 26. Social commerce
  27. 27. F-commerce
  28. 28. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  29. 29. Crowdsourcing
  30. 30. Crowdsourcing
  31. 31. Mobile: explicit data
  32. 32. Mobile: implicit data • where you are (closest store) • what time it is (opening hours) • log (how often youve been there) • your social graph (what your friends like)
  33. 33. So...bricks or clicks?
  34. 34. Ray Oldenburgs 3rd place
  35. 35. conversity.be/blog
  36. 36. c.willaerts@sanoma-magazines.be http://www.conversity.be

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