Social media for insurance professionals

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My slides for today's presentation about social media for insurance professionals (particularly in a b2b environment).

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Social media for insurance professionals

  1. 1. Social media for insurance professionalsSocial media Brussels,Willaerts 2011 for Clo 23 May professionals insurance Clo Willaerts clo.willaerts@sanomamedia.be Brussels, 23 May 2011
  2. 2. Facebook in Belgium Total Facebook Users: 4 120 640 Penetration of population: 39.53% Penetration of online pop.: 50.79%Source: http://www.socialbakers.com/facebook- statistics/belgium
  3. 3. Twitter in Belgium
  4. 4. YouTube in Belgium
  5. 5. Social media stars in Belgium
  6. 6. Consumer questions
  7. 7. A human touch
  8. 8. A human touch
  9. 9. Local businesses
  10. 10. Trigger: life stage
  11. 11. Active evalution
  12. 12. Active evalution
  13. 13. Post-purchase experience
  14. 14. Post-purchase experience & webcare
  15. 15. Loyalty loop
  16. 16. B2B?
  17. 17. Consumer platforms?
  18. 18. KBC gangmakers
  19. 19. Meerkat campaigns
  20. 20. Meerkat campaigns
  21. 21. Compare the market
  22. 22. Proven B2B tacticsLinkedIn: Company Profiles & GroupsYouTube: testimonialsWhitepapers & case studiesSeminars
  23. 23. LinkedIn: employer branding
  24. 24. LinkedIn: products & services
  25. 25. LinkedIn: expert Groups
  26. 26. LinkedIn: CIAB professional Group
  27. 27. Conversione.g. testimonals
  28. 28. YouTube: testimonials
  29. 29. Whitepapers
  30. 30. Seminars
  31. 31. Industry specific challenges Compliance and regulations Conservative companies Not “t-shirt brands” Proprietary information & privacy Professional standards Impact of negative customer and/or agent feedback
  32. 32. Bonus challenge
  33. 33. The solution?Help your customers do business more quickly and efficiently.
  34. 34. The solution?Help your customers solve their customers problems more quickly and efficiently.
  35. 35. Their customers
  36. 36. Example:Council of Insurance Agents & Brokers
  37. 37. “Insights” (= content marketing) Tactic: trusted filter
  38. 38. “Advocacy” (= representation) e.g. Industry connector
  39. 39. “Resources” (= tools)e.g. Software services
  40. 40. This presentation:Http://www.slideshare.net/bnox Questions?Clo.willaerts@sanomamedia.be Social media for business?Http://www.conversity.be/blog

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