Social media for innovation

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My talk about the impact of social media on business. Business as usual? Or maybe not.
Top Seminarie 'Hot topics in marketing', 29 April 2011 at HUB Campus Brussels.

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Social media for innovation

  1. 1. Social media for innovation Clo Willaerts (@bnox)Top Seminarie Hot topics in marketing, 27 April 2011
  2. 2. Versions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum (NL)• Amazon.com/co.uk
  3. 3. Social media is a disruptive force
  4. 4. Social media doesnt cause revolutions On the night of April 18–19, 1775, just hours before the battles of Lexington and Concord, Revere performed his " Midnight Ride".
  5. 5. The end of traditions
  6. 6. The end of the industrial era
  7. 7. Fluid society
  8. 8. Is this the end of business as usual?
  9. 9. Transparancy Terror
  10. 10. Many to many
  11. 11. Content decay
  12. 12. Self service advertising
  13. 13. Buying attention Sponsored Stories are now possible for Pages, Posts on that Page, Likes of that Post on your Page, stories from Apps, Check- ins, and domains.
  14. 14. “Whats in it for me?”
  15. 15. Nimble businesses
  16. 16. How to embrace chaos
  17. 17. Cold calling is dead
  18. 18. No more department silos
  19. 19. Employee rock stars
  20. 20. Only the nimble will survive
  21. 21. Want to know more?http://www.conversity.be/blog/http://www.slideshare.net/bnox@bnoxc.willaerts@sanoma-magazines.be

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