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Social media for restaurant pros:
food POINT OF SALE
BEYONDfor thought
Clo Willaerts (@bnox)
#vision2014
27 January 2014
About.me/clo

POSIOS
POSIOS
Books

POSIOS
POSIOS
the good
the bad
the ugly
POSIOS
the good

POSIOS
Leaders of the pack

POSIOS
The World’s Greatest Pizza
Contest

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Helen’s Recipes

POSIOS
#comodomenu

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the bad

POSIOS
Negative customer reviews

POSIOS
Hipsters taking pictures of their
food

POSIOS
the ugly

POSIOS
Rats in Taco Bell (2007)

POSIOS
Snot in Domino’s Pizza (2009)

POSIOS
What are they up to?

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trends
tactics
tips
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POSIOS
trends
tactics
tips
POSIOS
POSIOS
Visual

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POSIOS
Most reblogged on Tumblr

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POSIOS
Pinterest: popular categories

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POSIOS
Pinterest:
dream food & recipes

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POSIOS
Confidential - © 2012
Most pinned on Pinterest

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POSIOS
Instagram:
amateur food photography

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POSIOS
Instagram foodie accounts

POSIOS
POSIOS
Mobile first

POSIOS
POSIOS
Vine videos

POSIOS
POSIOS
Foursquare recommendations

POSIOS
POSIOS
Google Search

POSIOS
POSIOS
trends
tactics
tips
POSIOS
POSIOS
Food rock stars

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POSIOS
A picture is more worth...

POSIOS
POSIOS
Give them something to talk about

POSIOS
POSIOS
Work with influentials

POSIOS
POSIOS
Case: McDonald's Belgium
vs the Brussels Girl Geeks

POSIOS
POSIOS
Wifi vs reviews

POSIOS
POSIOS
Passionate pro

POSIOS
POSIOS
Confidential - © 2012
trends
tactics
tips
POSIOS
POSIOS
Your site

Optimise for:
 
 
 

search
social
mobile
POSIOS
POSIOS
Final tips

1) be findable
2) be likeable
3) be shareable

POSIOS
POSIOS
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Social media for food professionals

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Social media for food professionals

  1. 1. Social media for restaurant pros: food POINT OF SALE BEYONDfor thought Clo Willaerts (@bnox) #vision2014 27 January 2014
  2. 2. About.me/clo POSIOS POSIOS
  3. 3. Books POSIOS POSIOS
  4. 4. the good the bad the ugly POSIOS
  5. 5. the good POSIOS
  6. 6. Leaders of the pack POSIOS
  7. 7. The World’s Greatest Pizza Contest POSIOS
  8. 8. Helen’s Recipes POSIOS
  9. 9. #comodomenu POSIOS
  10. 10. the bad POSIOS
  11. 11. Negative customer reviews POSIOS
  12. 12. Hipsters taking pictures of their food POSIOS
  13. 13. the ugly POSIOS
  14. 14. Rats in Taco Bell (2007) POSIOS
  15. 15. Snot in Domino’s Pizza (2009) POSIOS
  16. 16. What are they up to? POSIOS
  17. 17. trends tactics tips POSIOS POSIOS
  18. 18. trends tactics tips POSIOS POSIOS
  19. 19. Visual POSIOS POSIOS
  20. 20. Most reblogged on Tumblr POSIOS POSIOS
  21. 21. Pinterest: popular categories POSIOS POSIOS
  22. 22. Pinterest: dream food & recipes POSIOS POSIOS Confidential - © 2012
  23. 23. Most pinned on Pinterest POSIOS POSIOS
  24. 24. Instagram: amateur food photography POSIOS POSIOS
  25. 25. Instagram foodie accounts POSIOS POSIOS
  26. 26. Mobile first POSIOS POSIOS
  27. 27. Vine videos POSIOS POSIOS
  28. 28. Foursquare recommendations POSIOS POSIOS
  29. 29. Google Search POSIOS POSIOS
  30. 30. trends tactics tips POSIOS POSIOS
  31. 31. Food rock stars POSIOS POSIOS
  32. 32. A picture is more worth... POSIOS POSIOS
  33. 33. Give them something to talk about POSIOS POSIOS
  34. 34. Work with influentials POSIOS POSIOS
  35. 35. Case: McDonald's Belgium vs the Brussels Girl Geeks POSIOS POSIOS
  36. 36. Wifi vs reviews POSIOS POSIOS
  37. 37. Passionate pro POSIOS POSIOS Confidential - © 2012
  38. 38. trends tactics tips POSIOS POSIOS
  39. 39. Your site Optimise for:       search social mobile POSIOS POSIOS
  40. 40. Final tips 1) be findable 2) be likeable 3) be shareable POSIOS POSIOS

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