Social Media for Business: is 2011 The Year of Integration?

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Social Media for Business: is 2011 The Year of Integration?

  1. 1. Social Media for Business:is 2011 The Year of Integration? Clo Willaerts NiceToKnowYou.be, 7 April 2011
  2. 2. Versions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum (NL)• Amazon.com/co.uk
  3. 3. Social media 2004-2009:How the web was won
  4. 4. 0409 “All it takes to open manyKryptonite locks is a ball point pen!”
  5. 5. 0507 Jeff Jarvis “Dell Hell”
  6. 6. 0606 LOLcat
  7. 7. 0705 “Charlie bit my finger!”
  8. 8. 0810 “Kinepolis gaat erover”
  9. 9. 0901 Burger King “Sacrifice”
  10. 10. 0901 “Theres a plane in the Hudson”
  11. 11. 0901 Girly and geeky shopping in London
  12. 12. 0902 “Fan van het weekend”
  13. 13. 0905 KaiMooks birth
  14. 14. 0905 @linkeboel
  15. 15. 0909 Fokkie
  16. 16. 2010:Reality check
  17. 17. 1002 @telenet
  18. 18. Customer focus tacticsTelenets project Charlotte
  19. 19. 1005 “Gulf Oil Spill” #1 Trend on Twitter in 2010
  20. 20. 1009 StuBru FB page deactivated
  21. 21. Not a free lunch
  22. 22. Not a mailing list
  23. 23. Content decay
  24. 24. Not a campaign
  25. 25. Objectives & KPIs• Coolness factor • ???• Branding/awarene • Mentions ss • Referrers• Traffic to website • Insights, optins• Relationship • Sales, prospects, marketing referrals• Sales
  26. 26. KPI branding:FITagency Twitter background
  27. 27. People talkThe Big Five by sQills for P&G
  28. 28. Give them something to talk about:YT webvideos Pantene Aqua Light
  29. 29. Catching a lead in mid-air Zappybaby for Galenco
  30. 30. Innovationis the true ROI of social media
  31. 31. 3 conclusions...
  32. 32. Thank you very much!c.willaerts@sanoma-magazines.be

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