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Social media and the tourism industry: impact on buying decisions

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My slides for my speaker slot at the Women and Tourism conference on 16 October 2014 in Windhoek, Namibia.
Organiser: http://www.retosa.co.za/

Published in: Travel

Social media and the tourism industry: impact on buying decisions

  1. 1. W>>>>Q Social Social media media and for buying professionals decisions How travelers use social media to decide on where to go next Clo Willaerts (@bnox) Clo Willaerts (@bnox) Mercator Roadshow, 26/09/2011
  2. 2. An average of ! 6 days and 18 hours ! elapse between beginning of purchase cycle and final booking
  3. 3. 52% ! of travelers use social media
  4. 4. Social media in the world
  5. 5. 52% ! of Facebook users got inspired to travel by friend’s photos!
  6. 6. https://www.facebook-studio.com/gallery/submission/aquipode
  7. 7. 44% ! Asia-Pacific leisure travelers used social media for advice and inspiration on travel destinations
  8. 8. 87% ! used internet for travel planning
  9. 9. 64% ! of affluent travelers watch online videos for deciding trips
  10. 10. https://www.youtube.com/watch?v=yqna8-Mh7p0&feature=youtu.be
  11. 11. 59% ! post on Facebook ! about their upcoming trips
  12. 12. 52% ! “like” a page specific to an upcoming vacation
  13. 13. 39% ! upload photos to social networks during their trip
  14. 14. http://www.marketingpilgrim.com/2013/11/infographic-a-look-at-instagram-influencers.html
  15. 15. 74% ! use social media when traveling
  16. 16. As an example it hijacked @RealMattLucas’ “Ugh. This water’s all wet!! tweet and sent it on an adventure to South Africa where it was ripped apart by two hungry lions. https://www.youtube.com/watch?v=l0cfN0e3xVI
  17. 17. 46% ! check in to a location using Facebook or Foursquare
  18. 18. http://images.fastcompany.com/upload/foursquare_2010.jpg
  19. 19. 39% ! share travel experiences on social channels following their trip
  20. 20. 40% ! of travelers post restaurant reviews
  21. 21. Sources:! http://www.tripadvisorbarometer.com ! http://www.allianzassistance.com ! http://www.phocuswright.com ! http://www.tnooz.com ! http://www.stikkymedia.com ! http://www.hospitalitynet.org/news/4055361.html ! http://www.hotelmarketing.com ! http://www.comscore.com

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