Social Media 101
Clo Willaerts
Lessius Mechelen - Bedrijf en
Communicatie
Mechelen, 17 Nov 2010
About.me/clo
OBSERVATION
CONVERSATION
CONVERSION
INNOVATION
Social Media Scan - Social Sentiment Mapping
Trainings - Consultancy
Social...
Pleasestop confusing social media
with social networks
Social networks
• connecting
• contacts
• profile page
• relationship is mutual (≠ social media)
• E.g.: Facebook, Netlog,...
Facebook
Netlog
Netlog
Skyrock
LinkedIn
LinkedIn
Hyves
Social media
• media
• pubishing
• sharing
• relationship is non reciprocal (≠ social
networks)
• E.g.: Facebook, Twitter,...
Facebook
Facebook
Facebook
Twitter
Flickr
YouTube
blogs
Thank you
c.willaerts@sanoma-magazines.be
http://www.conversity.be
Social Media 101
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Social Media 101

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Social Media 101

  1. 1. Social Media 101 Clo Willaerts Lessius Mechelen - Bedrijf en Communicatie Mechelen, 17 Nov 2010
  2. 2. About.me/clo
  3. 3. OBSERVATION CONVERSATION CONVERSION INNOVATION Social Media Scan - Social Sentiment Mapping Trainings - Consultancy Social Media Campaigns Social Media Plan - Nurturing - Clipping Service
  4. 4. Pleasestop confusing social media with social networks
  5. 5. Social networks • connecting • contacts • profile page • relationship is mutual (≠ social media) • E.g.: Facebook, Netlog, Skyrock, LinkedIn and Hyves
  6. 6. Facebook
  7. 7. Netlog
  8. 8. Netlog
  9. 9. Skyrock
  10. 10. LinkedIn
  11. 11. LinkedIn
  12. 12. Hyves
  13. 13. Social media • media • pubishing • sharing • relationship is non reciprocal (≠ social networks) • E.g.: Facebook, Twitter, Flickr, YouTube and blogs
  14. 14. Facebook
  15. 15. Facebook
  16. 16. Facebook
  17. 17. Twitter
  18. 18. Flickr
  19. 19. YouTube
  20. 20. blogs
  21. 21. Thank you c.willaerts@sanoma-magazines.be http://www.conversity.be

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