Open Government

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My slides for the Open Coffee session at vlaanderen.be with observations about local and national governments versus social media.

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Open Government

  1. 1. Open Government Vlaanderen.be Open Coffee Clo Willaerts Antwerp, 23 May 2011
  2. 2. OBSERVATIONCONVERSATION CONVERSION INNOVATION
  3. 3. Twitter diplomacy http://www.slideshare.net/luefkens/twitter-diplomacy-leweb-2010
  4. 4. Twitter diplomacy +
  5. 5. The Obama legislation
  6. 6. Rockstar politicians
  7. 7. The Tiger Woods effect
  8. 8. Local governments http://www.socialmediavlaanderen.be/
  9. 9. Mechelen
  10. 10. Antwerpen
  11. 11. OBSERVATIONCONVERSATION CONVERSION INNOVATION
  12. 12. OBSERVATIONCONVERSATION CONVERSION INNOVATION
  13. 13. Opportunity:the lifestream generation
  14. 14. OBSERVATIONCONVERSATION CONVERSION INNOVATION
  15. 15. Communication strategy: FlandersDC
  16. 16. Communication strategy: FITagency
  17. 17. OBSERVATIONCONVERSATION CONVERSION INNOVATION
  18. 18. What are your How will you objectives? measure succes?• Coolness factor • ???• Branding/awareness • Mentions• Traffic to website • Referrers• Relationship • Insights, optins marketing • Sales, prospects,• Sales referrals
  19. 19. OBSERVATIONCONVERSATION CONVERSION INNOVATION
  20. 20. This presentation:Http://www.slideshare.net/bnox Questions?Clo.willaerts@sanomamedia.be Social media for business?Http://www.conversity.be/blog

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