2006 was the year the internet went social. Web2.0 actually made a difference: some of the more
daring brands and advertisers are now communicating in a far more conversational tone that it did
before. Even the so-called mainstream media have now included comments, RSS feeds, blogs,
wikis and other forms of two-way communications. At many product launches, bloggers and their
opinions are playing a main part. So what's next? Will new media and old media blend? Or will the
social media keep pushing the limits of the way we are thinking and publishing?
Case: Skynet.be Nieuws/Actu