Making money with social media

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My slides for my keynote at Sanoma's MediaParade.nl in Hoofddorp.

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  • You can make money from Social Media easily when you have the insider tips and tricks. Check out www.make-money-using-facebook.com for a headstart. You're Welcome ;)
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Making money with social media

  1. 1. How can The Conversity Model help youmake money with social media? Clo Willaerts (@bnox) mediaparade.nl, 18 April 2012
  2. 2. Deze sessie is georganiseerd door:Hét young professional platform binnen Sanoma Media. Meld je aan viawww.sanomax.nl.
  3. 3. Business bookVersions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Spectrum (NL)• Lannoo Campus (BE)• Amazon.com/co.uk
  4. 4. If Facebook were a country...
  5. 5. Social Medias Hype Cycle
  6. 6. Technology trigger: shiny new objects
  7. 7. Inflated Expectations
  8. 8. Network effect
  9. 9. Reality Check http://www.flickr.com/photos/obeyken/4869449359/
  10. 10. Disillusionment:Most Engaged Page
  11. 11. Disillusionment:Biggest Twitter Audience
  12. 12. Disillusionment:Most watched YouTube movie
  13. 13. Disillusionment:time spent on site
  14. 14. Disillusionment:time spent on site
  15. 15. Enlightment Investment: time money resources
  16. 16. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  17. 17. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  18. 18. Social media: Netherlands https://www.google.com/adplanner/
  19. 19. YouTube: TrendsDashboard http://www.youtube.com/trendsdashboard
  20. 20. Facebook: fake an ad
  21. 21. Facebook: spy on competition
  22. 22. Facebook: SocialBakers
  23. 23. Twitter: industry
  24. 24. Casual monitoring by e-mailGoogle AlertsNews.MeSummify.comNutshellMail.comHyperalerts.no
  25. 25. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  26. 26. T-shirt brands
  27. 27. Social objectsCase: Pantene Aqua Light
  28. 28. Tactic: Friendly ExpertCase: Life at Ernst & Young
  29. 29. Tactic: Testimonial Case: FITagency
  30. 30. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  31. 31. Social Proof
  32. 32. Social proof:event RSVP
  33. 33. Tactic: Fan eventCase: BMW Fan Day
  34. 34. Coupons/sampling: birthdays
  35. 35. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  36. 36. Co-creationCase: Libelle Panel
  37. 37. Social CRM
  38. 38. Final tips1) be findable2) be likeable3) be shareable
  39. 39. conversity.be/blog
  40. 40. Thank you very much! @bnox Clo.willaerts@sanomamedia.be slideshare.net/bnox

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