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Guerilla docs online

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A brief overview of the effects of web 2.0 and the decentralized distribution model.

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Guerilla docs online

  1. 1. Guerilla docs online Clo Willaerts Kortrijk, 25 May 2007
  2. 2. That web 2.0 slide
  3. 3. Decentralized distribution model
  4. 4. 2006: Time magazine person of the year
  5. 5. The way and the truth and the life
  6. 6. 1. The way
  7. 7. Content consumption <ul><li>short attention span </li></ul><ul><li>snack content </li></ul><ul><li>social currency </li></ul><ul><li>Current.tv: &quot;We slice our schedule into short segments that we call &quot;pods&quot; — each just a few minutes long. You'll see profiles of interesting people on the rise, intelligence on trends as they spring up around us, and international news from new perspectives.&quot; </li></ul>
  8. 8. Content consumption (2) <ul><li>global village, online communities </li></ul><ul><li>long tail (Chris Anderson) </li></ul><ul><li>Current.tv: &quot;Watching Current, you'll see more, on more topics, from more points of view. </li></ul>
  9. 9. The one percent rule Video generation (uploading) Video distribution Belgian Internet Population 10% 61% 85% Video consumption
  10. 10. Content rating <ul><li>What works: </li></ul><ul><li>voting, “hot or not” </li></ul><ul><li>polls </li></ul><ul><li>ranking </li></ul><ul><li>online tests or quizzes </li></ul><ul><li>Current.tv: &quot;You can join in at either stage — watch & vote or make video.” </li></ul>
  11. 11. Wisdom of the crowds http://headrush.typepad.com/creating_passionate_users/2007/week1/index.html
  12. 12. Content distribution and uploading <ul><li>peer to peer </li></ul><ul><ul><li>public networks </li></ul></ul><ul><ul><li>non-public networks </li></ul></ul><ul><ul><li>bluetooth and other local connections </li></ul></ul><ul><li>e-mail </li></ul><ul><ul><li>as attachment (!) </li></ul></ul><ul><ul><li>as a deep link </li></ul></ul><ul><li>IM </li></ul><ul><li>embedding </li></ul>
  13. 13. Internet as an archive
  14. 14. Content production <ul><li>Current.tv: &quot;We call it viewer-created content, or VC2. Right now, VC2 makes up about a third of our channel — and that share is growing.&quot; </li></ul>
  15. 15. Current.tv
  16. 16. Mash-ups & worlds for browsers http://static.agfa.com/switchtoc3.com/www/elsschot/index.html
  17. 17. 2. The truth (1)
  18. 18. 2. The truth (2)
  19. 19. Identity (1)
  20. 20. Identity (2)
  21. 21. Copyright
  22. 22. 3. The life (1)
  23. 23. 3. The life (2)
  24. 24. 3. The life (3)
  25. 25. My favourite web 3.0 slide
  26. 26. Thank you <ul><li>Questions? </li></ul><ul><li>www . bnox . be </li></ul>

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