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De toekomst is zwaar overroepen


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Clo Willaerts is, naar eigen zeggen, voor 88% verslaafd aan het internet. Zowel professioneel als privé eet, drinkt en ademt ze virtualiteit. Voor ons werpt ze een blik in de toekomst en probeert te voorspellen waar het met sociale media en het internet naartoe gaat. Madame Soleil in virtuele versie, zeg maar...

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De toekomst is zwaar overroepen

  1. 1. De toekomst is zwaar overroepen Clo Willaerts, 14 maart 2007
  2. 2. Andy Warhol, 1968 <ul><li>In the future, everyone will be world-famous for 15 minutes </li></ul>
  3. 3. Andy Warhol, 1968 <ul><li>In the future 15 people will be famous </li></ul>
  4. 4. Andy Warhol, 1968 <ul><li>In 15 minutes everybody will be famous </li></ul>
  5. 5. William Gibson, 1982: Cyberspace <ul><li>“ A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concepts... A graphic representation of data abstracted from banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. “ </li></ul>
  6. 6. Bill Gates, 1995 <ul><li>wallet PCs : make everyday transactions, hold personal info, and work as little phone-computers </li></ul><ul><li>convergence : the idea that technologies will meet and the gadgets we carry around will take over each other's functions until one convergent device can do everything </li></ul><ul><li>Interactive network = MSN (a.o. Hotmail and MSN Messenger) </li></ul>
  7. 7. 3WC, 2001: The Semantic Web <ul><li>“ The Semantic Web provides a common framework that allows data to be shared and reused across application, enterprise, and community boundaries.” </li></ul><ul><li>machine-readable: computers categorize and search for data </li></ul><ul><li>metadata </li></ul><ul><li> </li></ul><ul><li><-> Michael Wesch: Web 2.0 The Machine is Us/ing Us </li></ul>
  8. 8. Epic flash movie <ul><li>Source: </li></ul>
  9. 9. Short history of the web <ul><li>1989 Tim Berners-Lee (CERN) invents the World Wide Web. </li></ul><ul><li>1994 </li></ul><ul><li>1998 Google </li></ul><ul><li>1999 TiVo, Blogger (Pyra) </li></ul><ul><li>2002 Friendster, GoogleNews </li></ul><ul><li>2003 Google buys Blogger </li></ul><ul><li>2004 GMail, Microsoft Newsbot, Amazon A9, Google goes public </li></ul>
  10. 10. Short future of the web (EPIC) <ul><li>2004 Google buys TiVo. </li></ul><ul><li>2005 Microsoft buys Friendster. </li></ul><ul><li>2006 the Google Grid </li></ul><ul><li>2007 – Microsoft Newsbotster </li></ul><ul><li>2008 Googlezon. </li></ul><ul><li>2010 The News Wars </li></ul><ul><li>2011 The New York Times Company sues Googlezon </li></ul><ul><li>2014 Googlezon unleashes EPIC. </li></ul>
  11. 11. James Surowiecki, 2004: the wisdom of the crowds <ul><li>the aggregation of information in groups, resulting in decisions that, he argues, are often better than could have been made by any single member of the group. </li></ul><ul><li>Digg: paid diggers, bury brigade </li></ul>
  12. 12. Tim O’Reilly, 2005: Web 2.0 <ul><li>the collaborative iteration of the web that lets users treat it like a platform </li></ul><ul><li>Lots of new buzzwords: Ajax </li></ul><ul><li>New designs: soft colours, rounded edges </li></ul><ul><li>Perpetual beta </li></ul><ul><li>Silly namrs </li></ul><ul><li><-> Craigslist, Metafilter, Slashdot,, Geocities </li></ul>
  13. 13. Infinite choice vs human filters <ul><li>“ Any color you like, as long as it’s black” (Henry Ford) </li></ul><ul><li>Information overload </li></ul><ul><li>Attention culture </li></ul><ul><li>They will need filters </li></ul>
  14. 14. Global village <ul><li>“ Anything, anywhere, anytime, with no reason at all” (Frank Zappa) </li></ul><ul><li>Marketplace (Cluetrain Manifesto) </li></ul><ul><li>Tribes (Desmond Morris) </li></ul>
  15. 15. Earth as a metaphor for browsing
  16. 16. Internet as an archive <ul><li>Wayback machine </li></ul><ul><li>Google </li></ul><ul><li>Wikipedia </li></ul>
  17. 17. Presence
  18. 18. Dank u <ul><li>Clo Willaerts </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>