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Social Media For Up and Coming PR Practitioners

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Social Media For Up and Coming PR Practitioners

  1. 1. Social Media for Up & Coming PR Practitioners Barbara B. Nixon Georgia Southern University
  2. 2. Web 2.0 <ul><li>Generate . . . Share </li></ul>
  3. 3. PR 2.0 <ul><li>On one hand, the purpose of PR (relationship building) doesn’t change just because there are new tools </li></ul><ul><ul><li>Kami Huyse (@kamichat) </li></ul></ul>
  4. 4. PR 2.0 <ul><li>On the other hand, these particular new tools create more and better opportunities for dialogue and collaboration </li></ul><ul><ul><li>Brian Solis (@briansolis) </li></ul></ul>
  5. 5. Mindshift <ul><li>Pull instead of push </li></ul><ul><ul><li>Don’t call us, we’ll call you (spam) </li></ul></ul><ul><li>Community vs. customers </li></ul><ul><ul><li>Long-term, not a single transaction </li></ul></ul><ul><li>Conversation instead of messaging </li></ul><ul><ul><li>Social media are not just new ways to send OUT your message </li></ul></ul>
  6. 6. Mindshift <ul><li>Community instead of audience </li></ul><ul><ul><li>Listen and share </li></ul></ul><ul><li>Transparency instead of spin </li></ul><ul><ul><li>Make things available and get out the way </li></ul></ul><ul><li>Participation instead of control </li></ul><ul><ul><li>Stick around for the long haul </li></ul></ul>
  7. 7. Using Social Media in PR Photo Credit: http://www.flickr.com/photos/photojonny/2268845904/
  8. 8. Objectives
  9. 9. Customers are Talking . . . Are You Listening? Photo Credit: http://www.flickr.com/photos/felipearte/44808639/
  10. 10. Beware of Shiny Object Syndrome
  11. 11. Where R U @?
  12. 13. Google Yourself <ul><li>“ Just ask yourself: Would [potential employers] trust their organization’s reputation to someone who can’t keep his or her own intact?” — Felipe Benitez </li></ul>
  13. 14. A Social Media Success Story <ul><li>“ Your name is your brand, and with a good brand all things are possible.” </li></ul><ul><ul><li>Brett Pohlman (@brettpohlman) </li></ul></ul>
  14. 15. Now, it’s up to you <ul><li>“ The Internet is your classroom” </li></ul><ul><ul><li>Paull Young (@paullyoung) </li></ul></ul><ul><li>“ Learn by doing” </li></ul><ul><ul><li>— Josh Hallett (@hyku) </li></ul></ul>
  15. 16. Three Challenges Photo Credit: http://www.flickr.com/photos/dreisekunden/2343929926/
  16. 17. Read. This. Now. <ul><li>Groundswell: </li></ul><ul><li>Winning in a World Transformed by Social Technologies </li></ul><ul><ul><li>Charlene Li & Josh Bernoff </li></ul></ul>
  17. 18. Join. This. Now.
  18. 19. Develop. This. Now.
  19. 20. Contact Me
  20. 21. Credits <ul><li>Links to all relevant content can be found at http://delicious.com/barbaranixon/GSU_PRSSA_links </li></ul><ul><li>Adapted from Karen Russell’s “Social Media for PR Students” </li></ul><ul><ul><li>Which was based on a blog post by Brian Oberkirch ( http://www.brianoberkirch.com/2007/11/01/what-pr-people-should-know-about-social-media/ ) </li></ul></ul>

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