Public Relations
Program Planning FAQs
Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.




     ...
What We’ll Discuss Today
 The   Value of Planning

 Approaches   to Planning

 Elements   of a Program Plan

          ...
Public Relations as Process: R.A.C.E.

                      Research




         Evaluation              Action




    ...
Why is planning so important?




http://flickr.com/photos/aussiegall/715616558/   Copyright © Allyn and Bacon 2009
What goes into a program plan?




http://www.flickr.com/photos/vermininc/3327459367/   Copyright © Allyn and Bacon 2009
What are three situations that often
    require a PR campaign?

     • Remedial

     • One-time project

     • Reinforc...
What’s the difference between
an informational objective
and a motivational objective?




                               ...
Should I use the term “general public”?
Why or why not?



          General
           Public
                           ...
How are strategy & tactics related?


                Tactic
      Tactic              Tactic

               Strategy
   ...
Why are timing/scheduling so important?




                                   Copyright © Allyn and Bacon 2009
What’s the largest expense in a campaign?




                                    Copyright © Allyn and Bacon 2009
Why is the evaluation of a campaign linked
to the program’s objectives?




                                     Copyright...
Contact Me
   Barbara B. Nixon, Ph.D. (ABD)
   Adjunct Professor of Public Relations
   Southeastern University

   Life M...
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Public Relations Program Planning

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Slides to accompany a discussion I had in an Intro to PR course at Georgia Southern University.

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Public Relations Program Planning

  1. 1. Public Relations Program Planning FAQs
  2. 2. Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon. C H A P T E R Copyright © Allyn and Bacon 2009
  3. 3. What We’ll Discuss Today  The Value of Planning  Approaches to Planning  Elements of a Program Plan Copyright © Allyn and Bacon 2009
  4. 4. Public Relations as Process: R.A.C.E. Research Evaluation Action Comm. Copyright © Allyn and Bacon 2009
  5. 5. Why is planning so important? http://flickr.com/photos/aussiegall/715616558/ Copyright © Allyn and Bacon 2009
  6. 6. What goes into a program plan? http://www.flickr.com/photos/vermininc/3327459367/ Copyright © Allyn and Bacon 2009
  7. 7. What are three situations that often require a PR campaign? • Remedial • One-time project • Reinforcement www.flickr.com/photos/stevewall/377650283/ Copyright © Allyn and Bacon 2009
  8. 8. What’s the difference between an informational objective and a motivational objective? Copyright © Allyn and Bacon 2009
  9. 9. Should I use the term “general public”? Why or why not? General Public Copyright © Allyn and Bacon 2009
  10. 10. How are strategy & tactics related? Tactic Tactic Tactic Strategy Copyright © Allyn and Bacon 2009
  11. 11. Why are timing/scheduling so important? Copyright © Allyn and Bacon 2009
  12. 12. What’s the largest expense in a campaign? Copyright © Allyn and Bacon 2009
  13. 13. Why is the evaluation of a campaign linked to the program’s objectives? Copyright © Allyn and Bacon 2009
  14. 14. Contact Me Barbara B. Nixon, Ph.D. (ABD) Adjunct Professor of Public Relations Southeastern University Life Member & Past President of the International Listening Association (listen.org) • E-mail: bbnixon@seuniversity.edu • Twitter: barbaranixon • Skype: barbara.b.nixon • Blogs: publicrelationsmatters.com & learnercentered.wordpress.com

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