Public Relations Evaluation

10,545 views

Published on

Slides to accompany a discussion in an Introduction to Public Relations course. Download presentation to see notes for each slide.

Published in: Business, Education
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
10,545
On SlideShare
0
From Embeds
0
Number of Embeds
158
Actions
Shares
0
Downloads
314
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Public Relations Evaluation

  1. 1. Public Relations Evaluation
  2. 2. C H A P T E R Copyright © Allyn and Bacon 2009
  3. 3. In the News . . . Copyright © Allyn and Bacon 2009
  4. 4. Public Relations as Process: R.A.C.E. Research Evaluation Action Comm. Copyright © Allyn and Bacon 2009
  5. 5. Copyright © Allyn and Bacon 2009 Levels of Measurement
  6. 6. Copyright © Allyn and Bacon 2009 Evaluation Questions
  7. 7. Copyright © Allyn and Bacon 2009 Clippings
  8. 8. Copyright © Allyn and Bacon 2009 Benchmark Studies
  9. 9. Copyright © Allyn and Bacon 2009 Communication Audit
  10. 10. Copyright © Allyn and Bacon 2009 Readership
  11. 11. Contact Me Barbara B. Nixon, Assistant Professor of Public Relations Georgia Southern University E-mail: bnixon@georgiasouthern.edu Twitter: barbaranixon Skype: barbara.b.nixon Copyright © Allyn and Bacon 2009

×