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The Ethical PR Professional Barbara B. Nixon, Ph.D. (ABD)
In the News . . . <ul><li>Consider the ethics in this news clip </li></ul>http://youtube.com/watch?v=hyry7RjREyY
Overview <ul><ul><li>What are ethics? </li></ul></ul><ul><ul><li>Ethics in individual practice </li></ul></ul><ul><ul><li>...
“ Ethics” means . . .
What Are Ethics? <ul><li>Value System by which a person determines what is right or wrong </li></ul>Copyright © Allyn and ...
Three Ethical Orientations <ul><ul><li>Absolutist </li></ul></ul><ul><ul><ul><li>Every decision is right or wrong </li></u...
PR Professionals Make Ethical Decisions that Must Satisfy . . . <ul><li>The public interest </li></ul><ul><li>Their employ...
Ethics in Individual Practice <ul><li>Be honest </li></ul><ul><li>Convey sense of business ethics </li></ul><ul><li>Respec...
Ethics in Individual Practice, cont’d <ul><li>Present all sides of an issue </li></ul><ul><li>Balance loyalty </li></ul><u...
Ethical Dealings with the News Media <ul><li>Less than total honesty destroys credibility </li></ul>Copyright © Allyn and ...
Cell Phones Pop Popcorn?
Ethical Dealings with the News Media <ul><li>Achieve trust by avoiding </li></ul><ul><ul><li>Junkets </li></ul></ul><ul><u...
Ethical Decision Making in PR is Like
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The Ethical Public Relations Practitioner

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Slides to accompany discussion in Prof. Nixon's Intro to PR class at Georgia Southern University

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The Ethical Public Relations Practitioner

  1. 1. The Ethical PR Professional Barbara B. Nixon, Ph.D. (ABD)
  2. 2. In the News . . . <ul><li>Consider the ethics in this news clip </li></ul>http://youtube.com/watch?v=hyry7RjREyY
  3. 3. Overview <ul><ul><li>What are ethics? </li></ul></ul><ul><ul><li>Ethics in individual practice </li></ul></ul><ul><ul><li>Ethical dealings with the news media </li></ul></ul>Copyright © Allyn and Bacon 2006
  4. 4. “ Ethics” means . . .
  5. 5. What Are Ethics? <ul><li>Value System by which a person determines what is right or wrong </li></ul>Copyright © Allyn and Bacon 2006
  6. 6. Three Ethical Orientations <ul><ul><li>Absolutist </li></ul></ul><ul><ul><ul><li>Every decision is right or wrong </li></ul></ul></ul><ul><ul><li>Existentialist </li></ul></ul><ul><ul><ul><li>Decision made on basis of immediate practical choice </li></ul></ul></ul><ul><ul><li>Situationalist </li></ul></ul><ul><ul><ul><li>What will cause the least harm or most good </li></ul></ul></ul>
  7. 7. PR Professionals Make Ethical Decisions that Must Satisfy . . . <ul><li>The public interest </li></ul><ul><li>Their employer </li></ul><ul><li>Their professional organization’s code of ethics </li></ul><ul><li>Their own personal values </li></ul>
  8. 8. Ethics in Individual Practice <ul><li>Be honest </li></ul><ul><li>Convey sense of business ethics </li></ul><ul><li>Respect integrity and position of opponents </li></ul><ul><li>Develop trust </li></ul>Copyright © Allyn and Bacon 2006
  9. 9. Ethics in Individual Practice, cont’d <ul><li>Present all sides of an issue </li></ul><ul><li>Balance loyalty </li></ul><ul><li>Don't sacrifice long-term objectives </li></ul><ul><li>Be prepared to sacrifice security for standards </li></ul>Copyright © Allyn and Bacon 2006
  10. 10. Ethical Dealings with the News Media <ul><li>Less than total honesty destroys credibility </li></ul>Copyright © Allyn and Bacon 2006
  11. 11. Cell Phones Pop Popcorn?
  12. 12. Ethical Dealings with the News Media <ul><li>Achieve trust by avoiding </li></ul><ul><ul><li>Junkets </li></ul></ul><ul><ul><li>Extravagant parties </li></ul></ul><ul><ul><li>Expensive gifts </li></ul></ul><ul><ul><li>Personal favors </li></ul></ul>Copyright © Allyn and Bacon 2006
  13. 13. Ethical Decision Making in PR is Like
  14. 14. <ul><li>Barbara B. Nixon </li></ul><ul><li>Assistant Professor of Public Relations </li></ul><ul><li>Georgia Southern University </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>Twitter: barbaranixon </li></ul><ul><li>Skype: barbara.b.nixon </li></ul><ul><li>Blog: Public Relations Matters </li></ul>Contact Me

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