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Communication
for PR Practitioners
Public Relations as Process: R.A.C.E.

                      Research




         Evaluation              Action




    ...
Communication Should Be . . .
•   Appropriate
•   Meaningful
•   Memorable
•   Understandable
•   Believable




         ...
What’s Your Objective?




                         Copyright © Allyn and Bacon 2009
How Does Communication Happen?




http://www.flickr.com/photos/trebolazul/589987941/   Copyright © Allyn and Bacon 2009
Copyright © Allyn and Bacon 2009
Shared Experience




                    Copyright © Allyn and Bacon 2009
Two Types of Audiences
  • Active                                                   • Passive




http://www.flickr.com/ph...
Being Memorable




http://girlgetyourhairback.com/wp-
content/uploads/2009/01/shampoo.jpg   Copyright © Allyn and Bacon 2...
Diffusion of Innovation




                          Copyright © Allyn and Bacon 2009
Contact Me
Barbara B. Nixon, Assistant Professor of Public Relations
Georgia Southern University

E-mail:       bnixon@geo...
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Communication for PR Practitioners

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Slides to accompany a discussion in my Intro to PR class at Georgia Southern & PR Applications class at Southeastern University

Published in: Education, Technology, Business
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Communication for PR Practitioners

  1. 1. Communication for PR Practitioners
  2. 2. Public Relations as Process: R.A.C.E. Research Evaluation Action Comm. Copyright © Allyn and Bacon 2009
  3. 3. Communication Should Be . . . • Appropriate • Meaningful • Memorable • Understandable • Believable Copyright © Allyn and Bacon 2009
  4. 4. What’s Your Objective? Copyright © Allyn and Bacon 2009
  5. 5. How Does Communication Happen? http://www.flickr.com/photos/trebolazul/589987941/ Copyright © Allyn and Bacon 2009
  6. 6. Copyright © Allyn and Bacon 2009
  7. 7. Shared Experience Copyright © Allyn and Bacon 2009
  8. 8. Two Types of Audiences • Active • Passive http://www.flickr.com/photos/joachim_s_mueller/531301122/ http://www.flickr.com/photos/8070463@N03/2701117725/ Copyright © Allyn and Bacon 2009
  9. 9. Being Memorable http://girlgetyourhairback.com/wp- content/uploads/2009/01/shampoo.jpg Copyright © Allyn and Bacon 2009
  10. 10. Diffusion of Innovation Copyright © Allyn and Bacon 2009
  11. 11. Contact Me Barbara B. Nixon, Assistant Professor of Public Relations Georgia Southern University E-mail: bnixon@georgiasouthern.edu Twitter: barbaranixon Skype: barbara.b.nixon Copyright © Allyn and Bacon 2009

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