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Anatomy Of A News Release

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Slidedeck to accompany a discussion on the elements of a news release

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Anatomy Of A News Release

  1. 1. A BAKER’S DOZEN: THE ANATOMY OF A NEWS RELEASE Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
  2. 2. LETTERHEAD WITH ADDRESS 1
  3. 3. THE WORDS NEWS RELEASE 2
  4. 4. FOR IMMEDIATE RELEASE 3 OR EMBARGO
  5. 5. MEDIA CONTACT INFO 4
  6. 6. HEADLINE (& SUBHEAD) 5
  7. 7. DATELINE 6
  8. 8. LEAD 7
  9. 9. QUOTATIONS 8 “…”
  10. 10. BODY 9
  11. 11. PAGE SLUGS 10
  12. 12. ADDITIONAL CONTACT INFO 11
  13. 13. BOILERPLATE 12
  14. 14. END SIGN 13
  15. 15. CONTACT ME Barbara B. Nixon, Ph.D. (ABD) Assistant Professor of Public Relations Georgia Southern University Life Member & Past President of the International Listening Association (listen.org) E-mail: bnixon@georgiasouthern.edu  Twitter: barbaranixon  Skype: barbara.b.nixon  Blogs: publicrelationsmatters.com &  learnercentered.wordpress.com

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