7 Things Professors Need to Know About Social Media NOW


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  • Photo Credit: http://www.flickr.com/photos/lwr/26536309/sizes/l/in/photostream/
  • Feel free to live tweet this presentation (if you’re attending live).
  • If a student or other faculty member Googles your name, where will she find you online?[twitter] If a student or other faculty member Googles your name, where will she find you online? [/twitter]
  • We need to rid ourselves of the assumption that social media is just a bunch of cat videos, like this one.Video: http://www.youtube.com/watch?v=X3iFhLdWjqc[twitter] Is social media more than cat videos (like this one http://www.youtube.com/watch?v=X3iFhLdWjqc)? I say yes.[/twitter]
  • Social media is far more than just cat videos!Video: http://www.youtube.com/watch?v=X3iFhLdWjqc
  • So let’s get started on the 7 things that faculty need to know.Photo Credit: http://www.flickr.com/photos/lwr/3959625529/in/photostream/[twitter] So let’s get started on the 7 things that faculty need to know about social media.[/twitter]
  • See the complete video at http://www.socialnomics.net/2011/06/22/social-media-revolution-3-video-long-versionPhoto Credit: http://www.flickr.com/photos/duncan/514417739/in/photostream/[twitter] First, what the heck is social media? Watch this Socialnomics video by @equalmanhttp://www.youtube.com/watch?v=fpMZbT1tx2o [/twitter]
  • Photo Credit: “Through the Telescope,” Barbara Nixon, 2005Photo Credit: Number 2, http://www.flickr.com/photos/lwr/759383225/in/photostream/[twitter]Second, find out where your students and colleagues are in the social media world. [/twitter]
  • Photo Credit: “Listening,” Barbara Nixon, 2004Photo Credit: Number 3, http://www.flickr.com/photos/lwr/2114589121/in/photostream/[twitter]Third, listen first (before barging into on ongoing conversation online). [/twitter]
  • Photo Credit: Number 4, http://www.flickr.com/photos/lwr/346551752/in/photostream/Photo Credit: Global Player, http://www.flickr.com/photos/29487767@N02/3574392846/[twitter]Fourth, then you can start to collaborate with colleagues & students. [/twitter]
  • Photo Credit: Number 5, http://www.flickr.com/photos/lwr/52621152/in/photostream/[twitter]Fifth, sometimes tweeting in class can lead to greater learning. Use a class hashtag, #COMM2423 or #I2BMWF [/twitter]
  • Photo Credit: Worried Girl,http://www.flickr.com/photos/malloreigh/132594163/in/photostream/Photo Credit: Number 6,http://www.flickr.com/photos/lwr/3034561261/in/photostream/[twitter]Sixth, be paranoid, just a little. Remember that snippets of your social media may be taken out of context at times. [/twitter]
  • [twitter]Seventh, stay curious! Social media changes ALL the time. [/twitter]Photo Credit: Curious, http://www.flickr.com/photos/andy_bernay-roman/253298486/in/photostream/Photo Credit: Number 7,http://www.flickr.com/photos/eurritimia/369919302/in/photostream/
  • [twitter]Now, I have three challenges for you. [/twitter]
  • [twitter]One, read Groundswell (http://amzn.to/qH8DCs) by @charleneli and @jbernoff now. [/twitter]
  • [twitter]Two, join @LinkedIn now. I’ve made numerous professional contacts for myself and my students there. [/twitter]
  • [twitter]Three, create a social media policy using something like http://socialmedia.policytool.net/. Many universities already have them in place. [/twitter]
  • Image Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
  • YouTube Video: “Carp Attack” http://www.youtube.com/watch?v=InENM6fwIwE
  • Photo Credit: http://www.flickr.com/photos/richardaustin/2085854939/sizes/o/
  • Image Credit: http://mintees.com/tees/332265-nostalgia
  • Image Credit:http://www.flickr.com/photos/seryo/2844838604/in/photostream/
  • [twitter]What’s the ONE thing you’re taking away from this session on 7 Things Profs Need to Know about Social Media Now? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.
  • 7 Things Professors Need to Know About Social Media NOW

    1. 1. ProfessorsNeed to Know About Social Media<br />Things<br />Now.<br />Prepared for<br />Barbara B. Nixon<br />Assistant Professor :: Southeastern University<br />
    2. 2. #SEUbestideas<br />@BarbaraNixon<br />
    3. 3. Your Name Here<br />
    4. 4. Social Media = Cat Videos?<br />
    5. 5. Social Media Cat Videos<br />
    6. 6.
    7. 7. What the heck IS social media?<br />
    8. 8. Where are your students? Colleagues?<br />
    9. 9. Listen first.<br />
    10. 10. Then Collaborate.<br />
    11. 11. Tweeting  Learning<br />Tweeting -> Learning<br />
    12. 12. Be paranoid.*<br />*Just a little.<br />
    13. 13. Stay curious.<br />
    14. 14. Three Challenges<br />
    15. 15. Read. This. Now.<br />Groundswell: <br />Winning in a World Transformed by Social Technologies<br />Charlene Li & Josh Bernoff<br />
    16. 16. Join. This. Now.<br />
    17. 17. Develop. This. Now.<br />Social<br />Media<br />Policy<br />
    18. 18.
    19. 19.
    20. 20. For links to slides & sites mentioned today, see bit.ly/bbnbestideas<br />
    21. 21.
    22. 22. Things<br />Understand what social media is<br />Learn how your students & colleagues use social media<br />Listen first<br />Then collaborate<br />Tweeting can lead to learning<br />Be paranoid (just a little)<br />Stay curious<br />
    23. 23. The ONE thing<br />
    24. 24. Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Interim Chair, Communication Department<br />Southeastern University<br />Life Member & Past President of the International Listening Association (listen.org)<br />E-mail: bbnixon@seu.edu<br />Twitter: barbaranixon<br />Skype: barbara.b.nixon<br />Blog: publicrelationsmatters.com<br />