Top 10 Free Tools for eMarketing

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Presentation created to showcase 10 free tools that we think will really help with your emarketing

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Top 10 Free Tools for eMarketing

  1. 1. Top 10 Online Tools for <br />E-Marketing<br />
  2. 2. Types of online eMarketing tools<br /> <br />
  3. 3. Customers and potential customers research decisions based on what they read on the web<br />Search Engines rank your business based on what you publish<br />Customers need to see your site changing - they need a reason to return<br />All SEO consultants agree that content is king<br />Your own team often need a central store for information<br />We all have more choices and less time so we choose what appears to solve our problems<br />Why content is so important?<br />
  4. 4. How will our top ten tools help?<br />They will save you time<br />Provide you with content ideas<br />Help you judge success<br />Give you access to useful content<br />Provide you with more marketing channels<br />Improve your search engine rankings<br />Reduce reliance on third party companies<br />Reduce your marketing expenditure<br />Involve more people in your marketing publishing<br />Reduce reliance on IT providers or departments<br />
  5. 5. Introducing our Top Ten Tools<br />   <br />   <br />
  6. 6. 1. WordPress Blog<br />The easiest way to add content <br />Self install wordpress.org or wordpress.com<br />SEO friendly categories<br />Easy to link to other tools & services such as social media and RSS<br />Standalone or integrated with your main site<br />Build powerful links<br />Mobile updating tools<br />www.wordpress.org<br />
  7. 7. 2. Twitterfeed<br />Free cloud based service<br />Publishes you blog to Twitter and Facebook using bit.ly links<br />Can also post from Twitter to Facebook and vice-versa<br />Fully automated service<br />Can add multiple feeds <br />www.twitterfeed.com<br />
  8. 8. 3.Tweetdeck<br />Free service that allows you to publish to multiple social media accounts from a single application <br />Supports Twitter, Facebook, Linkedin, Google Buzz, Four Square<br />Also useful for finding out who is talking about your products or services<br />Available on mobile platforms<br />www.tweetdeck.com<br />
  9. 9. 4. Pixetell<br />Cloud based video creation tool<br />Capture computer screen or webcam<br />Instant social sharing<br />One click to start capture<br />Creates embed code for your website<br />Export to avi, flv, mpeg or wav formats<br />Handles hosting<br />www.pixetell.com<br />
  10. 10. 5. YouTube<br />Important business tool <br />Create your own channel<br />2nd most popular search engine<br />Provides free hosting and easy embed<br />Improves your Google Rankings - especially if use a video sitemap<br />Mobile updating tool<br />www.youtube.com<br />
  11. 11. 6. AudioBoo<br />Audio is an important medium<br />Audioboo turns your mobile into a recording device<br />Creates instant podcasts for itunes download<br />Can be embedded in your website or published as a link<br />Record, upload & publish from your mobile<br />www.audioboo.fm<br />
  12. 12. 7. RSS Feeds<br />Stands for Really Simple Syndication<br />Create your own feeds for marketing<br />Distribute and Locate Feeds<br />Add feeds to your website to add useful content<br />Use to keep up to date with a feed reader<br />Use to auto populate your own mobile app or website<br />http://feedburner.google.com<br />
  13. 13. 8. Google Apps for Business<br />Create and embed presentations - add voice with Pixetell<br />Embed event calendars <br />Embed documents, pdfs or spreadsheets<br />Use as a basic html editor<br />Create intelligent forms<br />Embed Video<br />Even has own website creation tool<br />http://www.google.com/apps/intl/en/business/index.html<br />
  14. 14. 9.Metricly<br />Create your own marketing dashboard<br />Integrates with Google Analytics, Facebook, Twitter, eMarketing, iTunes, GetSatisfaction & Zendesk<br />View live or email report<br />Free service<br />Can add custom analysis from your sales system<br />http://metricly.com<br />
  15. 15. 10. Alert Services<br />Find out what people are saying about you or topics you are interested in <br />Search websites, forums or individual posts<br />Find and join relevant forums for your industry<br />Search social media<br />Get email instant notifications<br />http://technorati.com<br />
  16. 16. Mobile Tools<br />You can add content direct from your mobile device to ensure your website stays really current<br /><ul><li>Blog
  17. 17. Audio
  18. 18. Video
  19. 19. Social Media
  20. 20. RSS Feeds & Alerts</li></li></ul><li>How to integrate?<br />   <br />
  21. 21. Thank you<br />Ask a question for the experts panel <br />Update your evaluation form<br />Visit the eBusiness Club lounge for advice on:<br />The workshops and events programme<br />

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